Vacation Rental Marketing

Unless you’re really lucky, keeping the bookings rolling in for your rental isn’t as easy as putting a listing online and crossing your fingers. If you really want to unlock your rental’s potential, we recommend a three-pronged approach. With all the hard work and...

For members of the vacation rental industry it is important to stay on top of the latest trends as the industry continuously evolves. Attending conferences such as the Vacation Rental Managers Association (VRMA) is a fantastic opportunity to achieve this goal. It’s...

In an almost 400 year-old industry, the concept of vacation homes has completely transformed throughout the centuries. Long gone are the days when these properties were strictly conventional “homes” that owners rented out to friends and family when unoccupied. Now,...

Marco Island need to knows: Rezfest Edition Rezfest is focused on helping property managers stay ahead of the ever evolving tourism industry. This event is centered around educating on topics of technology and industry insights, with the objective of driving business...

We can't help but think this rental business would be a lot easier if we were mind-readers. Have you often wondered just what it is travelers are looking for when choosing a rental? Or maybe what factors most affect their decision? Maybe you'd like to know what...

Going green is the new craze. Travelers are becoming more and more aware everyday of how they are impacting the environment. Showing guests what you're doing to be more environmentally friendly is a great way to boost bookings. Check out these super easy switches to...

For travelers browsing rental listings on TripAdvisor (and several of its other international network of sites) your title entices them to choose your listing above all the others they see. So, you need to ask yourself a question: Is your title as clickable as can be?...

Investing in a second home can be both exciting and overwhelming. If you intend to rent this second home, it adds an element of pressure too. While there are always risks, the vacation rental market has grown over the past few years. The quality and quantity of...

How to make your listing stand out: the tell-tale question for every homeowner or professional manager trying to gain more vacation rental bookings. What minor tweaks can you make to ensure that when someone looks at your property, they don’t head over to another and...

  The VRMA National Conference did a lot of changing this year, and we’re not just talking about the location. From Scottsdale, AZ, to Orlando, FL, there was a 20% growth in attendance at the show, and the energy was strong within the vacation rental community....

How to win a Certificate of Excellence To all those owners and property managers who have received a TripAdvisor Certificate of Excellence in 2017—congratulations!  The Certificate of Excellence isn’t an easy accolade to win. We set the bar intentionally high,...

Las Vegas in September... couldn’t ask for much more, right? Flying in from the TripAdvisor HQ in Boston, the team was not only thrilled to meet with some of our favorite customers at Rezfest, but also to enjoy some of that warm weather! HomeAway Software came to this...