Avoid These 4 Simple Mistakes When Listing A Property

Jan 12, 2018 | Listing 101

With so many options for potential guests to choose from when booking a vacation home, you want to make sure you’re doing everything you can to stand out from the crowd – but for the right reasons. You definitely don’t want to be making basic mistakes on your listing that can harm your chances of getting a booking. Keep reading to discover 4 mistakes when listing a property and—most importantly—how to avoid them.

Mistake #1: No Reviews

Sure, it’s great to hear details about the property from the owner—after all, who knows your property better than you? But what travelers are really interested in is the experiences of previous guests – people in their position. Having just one review from a previous guest will make travelers more confident choosing you.

Did you know you can request reviews from any guest no matter where they booked? All you need is their email address. Request reviews now!

Mistake #2: A Neglected Calendar

For a traveler, it can be really frustrating when they discover their perfect vacation home only to find that the calendar hasn’t been updated for weeks… or even longer! It undermines confidence in your listing and doubts start to creep in: Is this owner easy to contact? Are they still accepting bookings?

The date you last updated your calendar is displayed right next to your availability, so give travelers the right impression and make sure you update it regularly.

Our calendar sync functionality means you can show all bookings (even from Airbnb, HomeAway and Google calendars) on your TripAdvisor listing. And it updates every day (so you don’t have to!). Learn more about Calendar Sync here.

Mistake #3: Fewer than 5 Photos

Photos are essential to travelers deciding where to stay. They can look closely at the living space and decide if it fits their needs. And most importantly, photos allow them to visualize staying in your rental.

In recent research, we found that listings with 16 or more photos received on average 125% more interest from travelers than those with just 4. There’s no limit to how many photos you can upload… so click away and show potential guests all the best features of your property!

Not a professional photographer? Not to worry. Taking great pictures for your listing is easier than you think. Check out our top photography tips!

Mistake #4: No Amenities

To pack towels or not to pack towels… Should guests really be left wondering? When creating your listing, it’s important to mention anything and everything your property has. Not only does this make it easier for guests to pack, it’s enticing to see a long list of features they can enjoy during their stay.

Many travelers filter search results by the amenity that’s important to them (e.g. a washer/dryer). Make sure you have this checked off or your rental might not appear in their search. Don’t miss out on a booking because you haven’t checked a box!


Looking for more advice about listing your home? Get some expert advice.


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