Discover Samoa's age-old culture and traditions in a fun and interactive way at the Samoa Cultural Village on Beach Road in the heart of Apia. Fa'a Samoa - the Samoan Way! Samoa is a traditional Polynesian society with Fa'a Samoa playing a vital role in village and community life. Samoans are proud of their strong Fa'a Samoa - which means 'the Samoan Way'. It is the essence of the Samoan culture and dictates how Samoans are meant to behave and their obligations to their elders, superiors, family, community, church and the environment. There are over 362 nu'u or villages in Samoa with a total of 18,00 matais (chiefs). Churches of various denominations feature in every village while meeting houses and open fales or homes encircle the malae or village green. Fa'a Samoa has a strong focus on welcoming visitors making Samoans friendly and hospitable hosts. However, Samoans expect their guests to observe and respect local customs. For a quick insight into Samoa's culture and traditions, visit the Samoa Cultural Village today.