We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
$25 Amazon.com Gift Card Get yours when you book a hotel on TripAdvisor and review your stay!

Serrano Hotel

Show Prices
GreenLeadersPlatinum level
Book on TripAdvisor
Trusted partner. We work with to make your booking as easy as possible.
Secure payments. We use industry-leading practices to keep your information secure.
Enter dates for best prices
powered by PriceFinder
1 room
Check In Check Out
Please enter your travel dates to continue
Check Availability
Book on
or compare prices from up to 200 sites including:
Professional photos
Serrano Hotel
View Map
{"widget":{"name":"ibex_photo_carousel","template":"ibex_photo_carousel__widget","dust":{"nav_controls":"ibex_photo_carousel__nav_controls"},"divClasses":"prw_rup prw_ibex_photo_carousel","moduleList":["handlers","shims"],"js":{"handlers":"(ta.prwidgets.getjs(this,'handlers'))","shims":"(ta.prwidgets.getjs(this,'shims'))"}},"containerClass":null}
Add Photo Write a Review

1,704 Reviews from our TripAdvisor Community

Traveler rating
Traveler type
Time of year
Language
  • More
Showing 1,445: English reviews
Merced, California
1 review
4 of 5 stars Reviewed yesterday NEW

Loved the stylish Serrano Hotel. We got a good deal on a hotel site, but the staff at Serrano made it a bigger deal. Attentive to our needs and well trained the staff put the cherry on top of our stay, Bed was a little stiff but the window views were nice.

Review collected in partnership with this hotel

Helpful?
Thank Paul C
Denver, Colorado
1 review
5 of 5 stars Reviewed yesterday NEW

Nice hotel for the money. The doorman took care of our car and bags upon arrival. The staff made a great restaurant recommendation within walking distance. They also assisted us with getting to AT&T park for a game taking the MUNI. I would stay here again.

Review collected in partnership with this hotel

Helpful?
Thank jeril229
Sacramento
1 review
4 of 5 stars Reviewed 2 days ago NEW

Need better workout equipment with all the function working. Equipment making loud annoying noises and TV screen not working. Rooms clean and comfortable. Very friendly and helpful staff. I found the parking lot next door very convenient. Location good for walking to Union Square or shopping on Market Street.

Review collected in partnership with this hotel

Helpful?
Thank 686ede
Colorado Springs, Colorado
1 review
3 of 5 stars Reviewed 2 days ago NEW

Nice hotel, rooms could have been cleaner (dust in carpets under bed and around baseboards), great beds, location ok, very close to Tenderloin area which was a very yucky part of town, don't take the wrong street down or you'll end up there.

Review collected in partnership with this hotel

Helpful?
Thank 655552k
Atlanta, Georgia
Level Contributor
18 reviews
9 hotel reviews
common_n_hotel_reviews_1bd8 3 helpful votes
3 of 5 stars Reviewed 3 days ago NEW

I have been here twice. The people are nice. I feel like this hotel has SOOO MUCH POTENTIAL. It is attached to a pretty decent restaurant (anything but the entree is lacking). The area is borderline. One trip no homeless harassment, the next, over the top. It is so close to the Hilton and Nikko. So don't blame the area.... More 

Helpful?
Thank AlexAtlanta14
Litchfield Park
1 review
4 of 5 stars Reviewed 3 days ago NEW

This was my husbands first trip to SF. Our short weekend get away was wonderful, we can't wait to return for a longer stay. We enjoyed our stay at the Serrano Hotel and the food and drinks at Jaspers was excellent.

Review collected in partnership with this hotel

Helpful?
Thank Christina A
Long Beach
1 review
5 of 5 stars Reviewed 3 days ago NEW

Checked into reviews of local hotels beforehand and this one had the best price for location. Great reviews as well. Had a great stay! The top floors have an amazing view of the city. Memorable experience. Thanks, :)

Review collected in partnership with this hotel

Helpful?
Thank chriscZ1345FB
Phoenix, Arizona
1 review
4 of 5 stars Reviewed 4 days ago NEW

Good value for the location for this time of year. Rooms were small but quite clean, quiet and comfortable! A little inconvenient for flagging down a taxi. The restaurant serves a very good breakfast and the service was excellent.

Review collected in partnership with this hotel

Helpful?
Thank danjT5634HO
Jenny K, Guest Relations Manager at Serrano Hotel, responded to this review

Hello danjT5634HO, A quiet room, great location and friendly service are the perfect ingredients for a wonderful stay. We’re sharing your kind words with the hotel team, and passing the compliment about Jasper’s on to the chef. Knowing a stay (and a meal) made a guest happy is the best part of our job. We’d love to have you join... More 

Houston
1 review
5 of 5 stars Reviewed 4 days ago NEW

The room price was more than I prefer to spend, but since I had stayed at this hotel before, I knew that I would not be disappointed, and you can't beat the location. I only wish that it would have been warmer outside!

Review collected in partnership with this hotel

Helpful?
Thank SFOvisitor
Jenny K, Guest Relations Manager at Serrano Hotel, responded to this review

Hello SFOvisitor, We love to take care of our guests, and If we could, we would even warm up the weather for your visit! (San Francisco breezes can be chilly!) We’re thrilled to know you could count on Serrano for a wonderful stay. We’ll have your room ready the next time you take a SF getaway! More 

Boston, Massachusetts
Level Contributor
19 reviews
6 hotel reviews
common_n_hotel_reviews_1bd8 13 helpful votes
3 of 5 stars Reviewed 5 days ago NEW

If you don't plan to bring luggage and don't mind a petite bathroom, then this "boutique" hotel is for you. Yet, it is located in a great location, if you like to shop. The staff was very friendly and the free wine reception in the lobby was a nice touch.

Helpful?
Thank Vacanza33
Jenny K, Guest Relations Manager at Serrano Hotel, responded to this review

Hello Vacanza33, At Serrano, we’re all about the extras! We’re happy to hear that you enjoyed the wine tasting; we think it’s the perfect way to start an evening of relaxation. Whether you came to San Francisco to shop, or just explore the city, we’re thrilled you chose Serrano and would love to welcome you back! More 

Questions? Get answers from hotel staff and past guests. Ask a question

547 photos of this hotel

Traveler photos: See what travelers like you saw

Viewed
All Traveler Photos (325)
Viewed
Bathroom (28)
Viewed
Room/Suite (83)
Viewed
Hotel & Grounds (55)
Viewed
View from Room (18)
Viewed
Business Center/Function Rooms (1)
Viewed
Pool/Beach Area (1)
Viewed
Dining (2)
Viewed
Other (137)

TripAdvisor Photos: Professional photos exclusively commissioned by TripAdvisor

Viewed
All TripAdvisor Photos (153)
Viewed
Amenities (9)
Viewed
Double Room (22)
Viewed
King Room (26)
Viewed
King Suite (32)
Viewed
Queen Room (26)
Viewed
Dining (15)
Viewed
The Hotel (23)

Management photos: Courtesy of the property manager

Viewed
All Management Photos (69)
Viewed
Hotel & Grounds (27)
Viewed
Room/Suite (13)
Viewed
Dining (1)
Viewed
Bathroom (1)
Viewed
Business Center/Function Rooms (7)
Viewed
Other (20)
Check In Check Out
Hotels you might also like...
Travelers also viewed these San Francisco hotels
Union Square
Villa Florence
Villa Florence
#77 of 236 in San Francisco
4.0 of 5 stars 697 reviews
Union Square
Warwick San Francisco Hotel
Warwick San Francisco Hotel
#31 of 236 in San Francisco
4.5 of 5 stars 419 reviews
Union Square
Hotel G San Francisco
Hotel G San Francisco
#51 of 236 in San Francisco
4.0 of 5 stars 657 reviews
Show Prices
Show Prices
Show Prices
Union Square
Clift Hotel San Francisco
Clift Hotel San Francisco
#63 of 236 in San Francisco
4.0 of 5 stars 2,882 reviews
Union Square
Hotel Abri
Hotel Abri
#38 of 236 in San Francisco
4.0 of 5 stars 1,448 reviews
Hotel Mark Twain
#112 of 236 in San Francisco
3.5 of 5 stars 856 reviews
Show Prices
Show Prices
Show Prices
Questions? Get answers from hotel staff and past guests. Ask a question

Amenities

Highlights
  • Restaurant
  • Free High Speed Internet ( WiFi )
  • Room Service
  • Bar/Lounge
  • Fitness Center with Gym / Workout Room
GreenLeadersPlatinum level
About the property
  • Non-Smoking Hotel
  • Wheelchair access
  • Pets Allowed ( Dog / Pet Friendly )
Things to do
  • Restaurant
  • Bar/Lounge
  • Fitness Center with Gym / Workout Room
Room types
  • Suites
  • Non-Smoking Rooms
  • Family Rooms
Internet
  • Free Internet
  • Free High Speed Internet ( WiFi )
  • Paid Wifi
Services
  • Dry Cleaning
  • Laundry Service
  • Concierge
  • Multilingual Staff
  • Business Center with Internet Access
  • Room Service
  • Meeting Rooms
  • Banquet Room
Official Description (provided by the hotel)
The Serrano Hotel is steps away from Union Square, perfectly positioned in the Theater District of San Francisco. Our 236 rooms offer large picture windows, plush Frette bedding, mini bars, flat-panel TVs, and a variety of on-demand programming. Jasper's Corner Tap and Kitchen, located in the hotel, is open all day for a casual drink or bite to eat. Work off dinner at our fully equipped on-site fitness center featuring Precor equipment. Our hotel's focus on guest comfort and our outstanding location will ensure your stay in San Francisco will be exactly what you had in mind. ... more   less 

Additional Information about Serrano Hotel

Address: 405 Taylor St, San Francisco, CA 94102-1765
Location: United States > California > San Francisco
Price Range: $190 - $527 (Based on Average Rates for a Standard Room)
Hotel Class:4 star — Serrano Hotel 4*
Number of rooms: 236
Reservation Options:
TripAdvisor is proud to partner with Expedia, Booking.com, Priceline, Hotels.com, Hotwire, Odigeo, Orbitz, getaroom.com, Agoda, Travelocity and Jetsetter so you can book your Serrano Hotel reservations with confidence. We help millions of travelers each month to find the perfect hotel for both vacation and business trips, always with the best discounts and special offers.
Also Known As:
Kimpton San Francisco
Serrano Hotel San Francisco
Hotel Style:
#4 Green Hotel in San Francisco
#48 Luxury Hotel in San Francisco
Is This Your TripAdvisor Listing?
Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.
Claim Your Listing
Enter dates for best prices
Check In Check Out
Price Your Stay