South of Market (SoMa), has an urban and sophisticated vibe, but you're more likely to find big nightclubs and lots of industrial loft residences than you are to find boutique shopping. Although it’s the epicenter for tech startups in the city, visitors will be able to do more than just business - museums, top quality restaurants, and the San Francisco Giants now call this neighborhood home. Most of its freeway-sized streets may not capture the same character as other neighborhoods in the city, but pockets of charm, like South Park, can still be found throughout its side streets.