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Sugar Beach Resort Hotel

1773 US 31 North, Traverse City, MI 49686
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Guests1 room, 2 adults, 0 children
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Prices are the average nightly price provided by our partners and may not include all taxes and fees. Taxes and fees that are shown are estimates only. Please see our partners for more details.
Traveler (230)
Room & Suite (55)
Pool & Beach (49)


Sugar Beach Resort Hotel is situated on over 300 feet of the sugar sand beaches of East Grand Traverse Bay leading into the gorgeous waters of Lake Michigan and is as sweet as the name implies. Fully renovated in 2017, Sugar Beach Resort Hotel gives you the perfect location for local eateries, wineries, breweries and local shopping as well water sports right on the beach. The pillow-top mattresses ensure a great night’s rest and the view overlooking the bay while you enjoy a complimentary continental breakfast simply cannot be beat. After a day on the town relax in our heated hot tub, take a dip in our indoor pool, or work off the day’s indulges in our fitness center. From larger suites that can accommodate up to 6 people comfortably, that includes a spacious living room, to more intimate rooms with a king bed and a sofa; there is sure to be a room to fit your vacation or business trip needs. Welcome to Sugar Beach Resort Hotel where your search can end and your adventure can begin.
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Property amenities
Free parking
Free High Speed Internet (WiFi)
Fitness Center with Gym / Workout Room
Free breakfast
Children Activities (Kid / Family Friendly)
Business Center with Internet Access
Free internet
Public wifi
Hot tub
Indoor pool
Heated pool
Breakfast buffet
Meeting rooms
Non-smoking hotel
Laundry service
Self-serve laundry
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Room features
Non-smoking rooms
Family rooms
Air conditioning
Private beach
Flatscreen TV
Private balcony
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Good to know
Harbor View
Great View
Hotel links
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Hotel deals
445Reviews11Q+A100Room tips
Traveler rating
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Popular mentions
Our room was very clean, brightly lit and the view! Excellent view of the Bay! We stayed 3 nights, only problem I had was the maid service didnt come until very late in the afternoon. Just when we wanted to relax after touring wineries or downtown area. Would I recommend this hotel? Most definitely!
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Response from Justintraversecity, Manager at Sugar Beach Resort Hotel
Responded 2 days ago
Thank you for the review. If you did have a preferred time for service our staff is always able to assist in setting that up. I am so happy you enjoyed the room and the view and I appreciate the recommendation!
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A nice clean hotel. Friendly staff and very helpful. Heated indoor pool was a bit cool and when mentioned to manager, he said he would check it out. Wonderful, right on Grand Traverse Bay. Beautiful views. Very enjoyable.
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Response from Justintraversecity, Manager at Sugar Beach Resort Hotel
Responded 2 days ago
Thank you for the feedback. I am glad our staff was friendly and responsive to your request. Thank you for choosing us and I hope we are able to host your next trip away!
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Spacious room with balcony overlooking the bay on the 2nd floor. King bed & couch. Bed & pillows were both comfy. Even the in-room coffee was decent! Breakfast was fine - the oatmeal was good! Breakfast room overlooks the lake. Nice beach area with loungers, chairs & umbrellas. Even though it was cool & cloudy while we were there, I sat on the quiet beach & enjoyed my book & the view. Staff were pleasant & helpful as well. Would stay here again if we return to T. C.!
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Response from Justintraversecity, Manager at Sugar Beach Resort Hotel
Responded 2 days ago
Thank you for the response. I am so happy you enjoyed your stay with us and would choose us again in the future. I am glad you enjoyed the beach with a book, that is the best way to relax! Our staff will be thrilled to hear they did a good job, thank you.
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We stayed here for a long weekend and found the hotel to be very clean, updated with a friendly staff. The beach is nice and the location in proximity to downtown isn't too bad. My only complaint is the breakfast is very basic. The only hot food is pancakes and oatmeal. It would be nice to have eggs, etc as well.
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Response from Justintraversecity, Manager at Sugar Beach Resort Hotel
Responded 2 days ago
Thank you for the feedback. With breakfast, we do try and offer a variety of options however our staff is so excited to discuss the great restaurants Traverse City has to offer if you are able to reach out. I am thrilled you enjoyed the location and found our staff friendly. I hope you will stay with us again!
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Our room was beautiful. For the 1st time I ever, I booked thru Expedia, but only after calling hotel for a better price, which was denied. Upon check in, a newer person was having a few issues, but another person on property, who just walked in, helped out. We even got a upgraded room, which I was thrilled with because of it being our anniversary, I didn't even mention it. Hotel was very quiet, only a few cars in the parking lot. I was told I was being charged/hold $100 for incidentals and upon checkout they would drop. Upon checkout, I checked my bank account, we had a $253 hold on our account. With it being Labor Day weekend, I was told it would take a few extra days to drop off. It took 3 phone calls to "managers" to get this corrected BUT a day later, they processed $153 charge to my card. I had already paid $186 to Expedia. I called AGAIN and was told it would be corrected. I was also supposed to get a $18 credit for the bad shower. I have ONLY received $135 back on my card, so they kept $$$. I called and demanded I speak to the General Manager, once again I was told the person answering the phone would correct it. It still has NOT been corrected and I have received NO phone call. I had also been told several times I would get an confirmation email, I have received nothing. Very very disappointed. I gave them 2 weeks to correct this before sharing with TripAdvisor. The room was beautiful. Sink didn't drain but I didn't report it. Shower in the morning, hair in shower in several places and I was in standing water. Grossed me out. Breakfast is starch, because they want you to visit local restaurants, which we did.
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Response from Justintraversecity, Manager at Sugar Beach Resort Hotel
Responded 1 week ago
Thank you for the response and for choosing us. I am truly sorry to hear about your experience. We do strive to make the billing as effective and simple as possible I apologize for the inconvenience. Our team would love to continue to assist to get to the bottom of the issue. I am happy to hear you enjoyed the upgrade and you enjoyed the view.
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$108 - $345 (Based on Average Rates for a Standard Room)
sugar beach hotel traverse city, sugar beach traverse city
United StatesMichiganTraverse City
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