We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
$25 Amazon.com Gift Card Get yours when you book a hotel on TripAdvisor and review your stay!

Icona Diamond Beach

Travelers' Choice award winner
Book on TripAdvisor
Trusted partner. We work with to make your booking as easy as possible.
Secure payments. We use industry-leading practices to keep your information secure.
Enter dates for best prices
powered by PriceFinder
1 room
Check In Check Out
Please enter your travel dates to continue
Check Availability
Book on
or compare prices from up to 200 sites including:
Professional photos
Icona Diamond Beach
View Map
{"widget":{"name":"ibex_photo_carousel","template":"ibex_photo_carousel__widget","dust":{"nav_controls":"ibex_photo_carousel__nav_controls"},"divClasses":"prw_rup prw_ibex_photo_carousel","moduleList":["handlers","shims"],"js":{"handlers":"(ta.prwidgets.getjs(this,'handlers'))","shims":"(ta.prwidgets.getjs(this,'shims'))"}},"containerClass":null}
Add Photo Write a Review

955 Reviews from our TripAdvisor Community

Traveler rating
Traveler type
Time of year
Language
Showing 953: English reviews
Washington Township, New Jersey
Level Contributor
59 reviews
34 hotel reviews
common_n_hotel_reviews_1bd8 47 helpful votes
5 of 5 stars Reviewed 2 days ago NEW

We recently returned from our second stay at ICONA, and once again, my family was incredibly impressed with the cleanliness of the hotel as well as the service provided. I don't know if we would ever stay in another hotel in the Wildwood area after our ICONA experience - we've been spoiled! Despite the fantastic experience, there are a few... More 

Helpful?
2 Thank Lisa F
Level Contributor
4 reviews
common_n_hotel_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed 3 days ago NEW

Great location! Wonderful ocean views. Friendly and helpful staff. My room was a great home away from home. It feels like a fully furnished luxury apartment. If you're looking for a laid back, but still upscale vacation experience, I highly recommend Icona Diamond beach. While you're there, be sure to check out the breakfast buffet at their onsite restaurant and... More 

Helpful?
1 Thank Victoria V
Nutley, New Jersey
Level Contributor
6 reviews
common_n_hotel_reviews_1bd8 4 helpful votes
5 of 5 stars Reviewed 3 days ago NEW via mobile

Once again we spent a week at the Icona Diamond Beach and tried to critique it " just for the sake of conversation " and again, just like all of our previous stays, we can't find any negatives. We love it hear... Randell Davis and his team are outstanding. Thanks again for another great vacation. The Costa Family

Helpful?
1 Thank avacationfamily
Cortlandt Manor, New York, United States
Level Contributor
5 reviews
3 hotel reviews
common_n_hotel_reviews_1bd8 9 helpful votes
5 of 5 stars Reviewed 3 days ago NEW via mobile

We have gone to this resort since it took over Pier6600 which we went to for many years. The rooms are lovely and the service great. Plenty of plush towels and very clean. I would highly recommend it.

Helpful?
1 Thank Pearl L
2 reviews
4 of 5 stars Reviewed 4 days ago NEW via mobile

Very nice hotel. Very pleasant stay. Definitely want to go again. Bedding and bathroom very clean. Highly recommend. We had an excellent breakfast the next morning. It's a quick walk to the board walk. And a short ride to Cape May

Helpful?
Thank Carol w
Cape May, New Jersey
Level Contributor
4 reviews
common_n_hotel_reviews_1bd8 4 helpful votes
5 of 5 stars Reviewed 4 days ago NEW

Man has a lot changed. The pier 6600 was a run down flop house. Icona has a really true resort feel. The only truly authentic resort feel south of The Windrift in Stone Haahbor. They did a great job with this place and.....even the maintenance workers smile and exhibit good customer service.

Helpful?
1 Thank Chris C
Philadelphia, Pennsylvania
Level Contributor
3 reviews
common_n_hotel_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed 5 days ago NEW

Updated, very clean rooms, great beach, friendly helpful staff, very good restaurant for breakfast and dinner, good parking and bar. We had several rooms for our group and everyone had a good experience.

Helpful?
1 Thank Marion D
Philadelphia, Pa
2 reviews
common_n_hotel_reviews_1bd8 9 helpful votes
5 of 5 stars Reviewed 5 days ago NEW via mobile

This has been our fourth time going to Icona Diamond Beach. I'm being nothing but 100% honest, the hotel is immaculate, Randel the GM as well as the entire staff are so accommodating. They go out of their way to make sure that your stay in nothing short of perfect. The rooms are always spotless and smell clean. Icona spoiled... More 

Helpful?
1 Thank Stephen V
1 review
common_n_hotel_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed 6 days ago NEW via mobile

This is a totally awesome place !!! Situated on a private beach in Diamond Beach, Cape May County, the owners knew what they were doing when they TOTALLY refurbished this hotel ! Check out Coastal Blue Restaurant. The food and accoutrements rival South Beach, Miami, or even South America ! The bungalow bar on the beach complete with outdoor sofas,... More 

Helpful?
1 Thank Ron S
Hampton, New Jersey
1 review
1 of 5 stars Reviewed 1 week ago NEW via mobile

Very Misleading and not worth it! Hotel Rooms are not Ocean Front and Beach is not Private to the Resort as the website states as the public may access the same beach area for $10 just like other jersey beaches! Restaurant also has very limited menus!

Helpful?
Thank mcgourtyc
Questions? Get answers from hotel staff and past guests. Ask a question

309 photos of this hotel

Traveler photos: See what travelers like you saw

Viewed
All Traveler Photos (279)
Viewed
Pool/Beach Area (34)
Viewed
Hotel & Grounds (33)
Viewed
View from Room (20)
Viewed
Dining (15)
Viewed
Room/Suite (38)
Viewed
Bathroom (2)
Viewed
Family/Play Areas (4)
Viewed
Business Center/Function Rooms (2)
Viewed
0:48
Videos (1)
Viewed
Other (130)

Management photos: Courtesy of the property manager

Viewed
All Management Photos (30)
Viewed
Pool/Beach Area (2)
Viewed
Hotel & Grounds (9)
Viewed
Dining (8)
Viewed
Room/Suite (9)
Viewed
Other (2)
Check In Check Out
Hotels you might also like...
Also consider these accommodations in or near Lower Township
1.9 mi away
Aqua Beach Resort
Aqua Beach Resort
#11 of 67 in Wildwood Crest
4.0 of 5 stars 865 reviews
0.6 mi away
Paradise Oceanfront Resort
Paradise Oceanfront Resort
#7 of 67 in Wildwood Crest
4.5 of 5 stars 304 reviews
3.3 mi away
La Mer Beachfront  Inn
La Mer Beachfront Inn
#11 of 38 in Cape May
4.0 of 5 stars 598 reviews
Show Prices
Show Prices
Show Prices
4.4 mi away
Congress Hall
Congress Hall
#4 of 38 in Cape May
4.0 of 5 stars 1,007 reviews
0.2 mi away
Reges Oceanfront Resort
Reges Oceanfront Resort
#5 of 67 in Wildwood Crest
4.5 of 5 stars 445 reviews
1.9 mi away
Adventurer Oceanfront Inn
Adventurer Oceanfront Inn
#3 of 67 in Wildwood Crest
4.5 of 5 stars 697 reviews
Show Prices
Show Prices
Show Prices
Questions? Get answers from hotel staff and past guests. Ask a question

Amenities

Highlights
  • Pool
  • Beachfront
  • Restaurant
  • Free High Speed Internet ( WiFi )
  • Bar/Lounge
  • Free Parking
  • Fitness Center with Gym / Workout Room
About the property
  • Beachfront
  • Wheelchair access
  • Non-Smoking Hotel
Things to do
  • Pool
  • Restaurant
  • Bar/Lounge
  • Fitness Center with Gym / Workout Room
Room types
  • Kitchenette
  • Non-Smoking Rooms
  • Suites
  • Family Rooms
  • Accessible rooms
In your room
  • Air Conditioning
  • Microwave
  • Refrigerator in room
Internet
  • Free Internet
  • Free High Speed Internet ( WiFi )
  • Public Wifi
  • Paid Wifi
Services
  • Meeting Rooms
  • Laundry Service
  • Concierge
  • Multilingual Staff
  • Children Activities (Kid / Family Friendly)
  • Free Parking
  • Banquet Room
  • Self-Serve Laundry
  • Conference Facilities
Official Description (provided by the hotel)
Icona Diamond Beach is a premier oceanfront resort on New Jersey's Atlantic coast. Commanding one of the only private beaches in New Jersey, Icona Diamond Beach ushers in a new level of service and style on the storied Jersey coastline. Behind its visually stunning 60s-era Art Deco facade, this 102-suite property just minutes from Cape May is a love letter to the shore, with fresh, breezy interiors, elegant accommodations with galley kitchens and sunny spots for gathering. A sundeck, outdoor heated pool, live music stage and open-air Pavilion make it a perfect four-season destination for family getaways, weddings and reunions, while its thoughtfully designed meeting spaces are ideal for small meetings and corporate retreats. Enjoy a meal in Coastal Blue, the resorts' top-rated restaurant offering breakfast, lunch, dinner & full bar service in the seaside chic dining room, al fresca, or poolside. Contemporary classic meets seaside splendor at Bungalow No. 7 Beach Bar, Icona Diamond Beach's breezy oceanfront oasis. A destination gathering spot for hotel guests and South Jersey's most sophisticated merrymakers, the airy bar blends signature cocktails with regular live music to create a Margaritaville-meets-South Beach vibe.grab a cocktail ... more   less 

Additional Information about Icona Diamond Beach

Address: 9701 Atlantic Avenue, Wildwood Crest, Lower Township, NJ 08260
Location: United States > New Jersey > Jersey Shore > Cape May County > Lower Township
Price Range: $201 - $678 (Based on Average Rates for a Standard Room)
Hotel Class:4 star — Icona Diamond Beach 4*
Number of rooms: 102
Reservation Options:
TripAdvisor is proud to partner with Expedia, Hotwire, Hotels.com, Booking.com and Odigeo so you can book your Icona Diamond Beach reservations with confidence. We help millions of travelers each month to find the perfect hotel for both vacation and business trips, always with the best discounts and special offers.
Also Known As:
Pier 6600 Motor Hotel Wildwood Crest
Pier 6600 Wildwood Nj
Is This Your TripAdvisor Listing?
Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.
Claim Your Listing
Enter dates for best prices
Check In Check Out
Price Your Stay