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9701 Atlantic Avenue, Lower Township, NJ 08260-3309
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COVID-19 update: See the added health and safety measures this property is taking.Read more
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Traveler (678)
Pool & Beach (152)
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What is Travelers’ Choice?
Tripadvisor gives a Travelers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travelers and are ranked within the top 10% of properties on Tripadvisor.
Travel safe during COVID-19
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What you can expect during your stay
  • All linens sanitized in high-temperature wash
  • Face masks required for guests in public areas
  • Face masks required for staff in public areas
  • Floors marked for social distancing
  • Hand sanitizer available to guests & staff
  • Stay-at-home policy for staff with symptoms
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Updated 07/02/20 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.
Updated 07/02/20 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.


#1 of 6 hotels in Lower Township
Travelers' Choice
Icona Diamond Beach is a premier oceanfront resort on New Jersey's Atlantic coast. Commanding one of the only private beaches in New Jersey, Icona Diamond Beach ushers in a new level of service and style on the storied Jersey coastline. Behind its visually stunning 60s-era Art Deco facade, this 102-suite property just minutes from Cape May is a love letter to the shore, with fresh, breezy interiors, elegant accommodations with galley kitchens and sunny spots for gathering. A sundeck, outdoor heated pool, live music stage and open-air Pavilion make it a perfect four-season destination for family getaways, weddings and reunions, while its thoughtfully designed meeting spaces are ideal for small meetings and corporate retreats. Enjoy a meal in Coastal Blue, the resorts' top-rated restaurant offering breakfast, lunch, dinner & full bar service in the seaside chic dining room, al fresca, or poolside. Contemporary classic meets seaside splendor at Bungalow No. 7 Beach Bar, Icona Diamond Beach's breezy oceanfront oasis. A destination gathering spot for hotel guests and South Jersey's most sophisticated merrymakers, the airy bar blends signature cocktails with regular live music to create a Margaritaville-meets-South Beach vibe.grab a cocktail
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Property amenities
Free parking
Free High Speed Internet (WiFi)
Fitness Center with Gym / Workout Room
Bar / lounge
Conference facilities
Pool / beach towels
Outdoor pool
Heated pool
Shallow end in pool
Fence around pool
Breakfast buffet
Snack bar
Poolside bar
Banquet room
Meeting rooms
Baggage storage
Convenience store
Non-smoking hotel
Outdoor fireplace
Outdoor furniture
Shared lounge / TV area
Sun loungers / beach chairs
Sun terrace
Sun umbrellas
ATM on site
24-hour front desk
Laundry service
Self-serve laundry
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Room features
Air conditioning
Private beach
Private balcony
Flatscreen TV
Laptop safe
Wake-up service / alarm clock
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Room types
Ocean view
Bridal suite
Non-smoking rooms
Family rooms
Good to know
Great View
Languages Spoken
Hotel links
Special Price:5+ Night Extended Stay Discount
1818Reviews62Q+A100Room tips
Traveler rating
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Popular mentions
ENR wrote a review Oct 2021
9 contributions
This was our 2nd stay at Icona Diamond Beach. We enjoyed Icona both times and love the renovations! Very clean, friendly staff and overall nice rooms. This time our balcony had a view of the pool as well as the ocean and we enjoyed the view while sitting outside.
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Date of stay: October 2021
Steve Kristina Z wrote a review Oct 2021
1 contribution
We had the most wonderful time of our lives at ICONA! The location is fabulous for a beach wedding, but the staff is the key ingredient for making our wedding so memorable! Wedding coordinators Phillip & Kira, Chef, and Sue at the front desk made everything flow beautifully! You’re in good hands if you plan your wedding here at ICONA with this fantastic staff! 100% satisfied! Loved the time we had there!
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Date of stay: October 2021Trip type: Traveled as a couple
Lshfsk wrote a review Sep 2021
Newark, New Jersey62 contributions14 helpful votes
I agree with other reviewers: great views , comfortable and well equipped room, nice pool, beautiful and clean beach with plenty of lounge chairs, washers and dryer on alternating floors, and a fine restaurant and beach bar. But beyond that the building is so clean and well maintained, and all the staff, cleaning and front desk, were attentive and pleasant. The big tel for me was when I asked staff how they liked working at Icona - everyone said good things about the place. Ok, I know what you’re thinking: those workers all know that they are supposed to say positive things about their employer so this reviewer (me) must be a dummy. In my defense I really talked to them and asked for examples. The employees mentioned consideration, flexibility, discretion to make changes when the customer requested, and overall an excellent work environment — and it showed. So, I recommend this hotel without reservation (a made a pun!) and I will stay there whenever in the area. The Icona is a great place.
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Date of stay: September 2021Trip type: Traveled on business
James S wrote a review Sep 2021
1 contribution
Enjoyed our family vacation. Will be back very professional staff. Very clean. Great location right on the beach . Enjoyed the outside bar on the beach. Beach front view was great. Pool was nice. Very enjoyable stay
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Date of stay: September 2021Trip type: Traveled with family
mholdafleck wrote a review Sep 2021
New Jersey17 contributions7 helpful votes
First time visiting -- I almost hesitate to write a review -- as I'm tempted to keep this place a secret! After Labor Day the crowds are all gone. We were there during weekdays so it was especially quiet and relaxing. We were up on the 6th floor, so the rooms had been nicely updated and were very clean. The rooms all have balconies so it was great to wake up and sit on the balcony before heading to the beach. Our room had a kitchenette (frig, microwave, plates, glasses) which made it convenient for snacks. We really didn't run into many other guests -- except at the beach area. The staff was very friendly and helpful -- they set up chairs/umbrellas down at the beach. Truly a relaxing couple of days!
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Date of stay: September 2021
Room Tip: Even numbered rooms overlook the pool; odd-numbered rooms overlook a parking area
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$151 - $632 (Based on Average Rates for a Standard Room)
pier 6600 motor hotel wildwood crest, pier 6600 wildwood nj
United StatesNew JerseyJersey ShoreCape May CountyLower Township
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Frequently Asked Questions about ICONA Diamond Beach
Which popular attractions are close to ICONA Diamond Beach?
Nearby attractions include Harbor Light Golf (0.4 miles) and Cape May National Wildlife Refuge Two Mile Beach Unit (0.4 miles).
What are some of the property amenities at ICONA Diamond Beach?
Some of the more popular amenities offered include free wifi, a pool, and an on-site restaurant.
Which room amenities are available at ICONA Diamond Beach?
Top room amenities include a kitchenette, air conditioning, and a flat screen TV.
What food & drink options are available at ICONA Diamond Beach?
Guests can enjoy an on-site restaurant, a lounge, and a poolside bar during their stay.
Is parking available at ICONA Diamond Beach?
Yes, free parking is available to guests.
What are some restaurants close to ICONA Diamond Beach?
Conveniently located restaurants include Coastal Blue Oceanside Bar & Grill, The Fish Factory, and Crest Tavern.
Are there opportunities to exercise at ICONA Diamond Beach?
Yes, guests have access to a pool and a fitness center during their stay.
Are any cleaning services offered at ICONA Diamond Beach?
Yes, laundry service and self serve laundry are offered to guests.
Does ICONA Diamond Beach offer any business services?
Yes, it conveniently offers meeting rooms, a banquet room, and conference facilities.
Are there any historical sites close to ICONA Diamond Beach?
Many travelers enjoy visiting Naval Air Station Wildwood Aviation Museum (4.6 miles), Historic Cold Spring Village (3.6 miles), and Emlen Physick Estate (3.8 miles).
Does ICONA Diamond Beach have any great views?
Yes, guests often enjoy the ocean view available here.