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9701 Atlantic Ave., Lower Township, NJ 08260
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Traveler (694)
Pool & Beach (177)
Videos (1)
What is Travelers’ Choice?
Tripadvisor gives a Travelers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travelers and are ranked within the top 10% of properties on Tripadvisor.
Travel safe during COVID-19
Visit our Travel Safe hub to see how we're helping you make more informed travel decisions during COVID-19.
What you can expect during your stay
  • All linens sanitized in high-temperature wash
  • Hand sanitizer available to guests & staff
  • Stay-at-home policy for staff with symptoms
  • Regularly sanitized high-traffic areas
  • Staff required to regularly wash hands
  • Contactless check-out
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Updated 02/21/22 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.
Updated 02/21/22 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.

About

#1 of 6 hotels in Lower Township
Location
4.9
Cleanliness
4.8
Service
4.8
Value
4.6
Travelers' Choice
Experience laid-back luxury, a year-round restaurant, palm tree lined beach bar, & award-winning service. This all-suites hotel lies on one of NJ's only private beaches! Fully upgraded for 2022.
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Property amenities
Free parking
Free High Speed Internet (WiFi)
Pool
Fitness Center with Gym / Workout Room
Bar / lounge
Beach
Fishing
Conference facilities
Parking
Wifi
Pool / beach towels
Outdoor pool
Heated pool
Shallow end in pool
Fence around pool
Restaurant
Breakfast available
Breakfast buffet
Snack bar
Poolside bar
Banquet room
Meeting rooms
Baggage storage
Concierge
Convenience store
Non-smoking hotel
Outdoor fireplace
Outdoor furniture
Shared lounge / TV area
Sun loungers / beach chairs
Sun terrace
Sun umbrellas
ATM on site
24-hour front desk
Laundry service
Self-serve laundry
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Room features
Air conditioning
Private beach
Housekeeping
Private balcony
Safe
Kitchenette
Microwave
Flatscreen TV
Iron
Laptop safe
Wake-up service / alarm clock
Refrigerator
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Room types
Ocean view
Non-smoking rooms
Suites
Family rooms
Good to know
HOTEL CLASS
Languages Spoken
English

Location

Full view
46Car recommended
Grade: 46 out of 100
17Restaurantswithin 0.75 miles
2Attractionswithin 0.75 miles
1846Reviews69Q+A100Room tips
Traveler rating
  • 1,578
  • 200
  • 51
  • 14
  • 3
Time of year
Traveler type
Language
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Popular mentions
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Most Recent
Carol M wrote a review Sep 26
1 contribution1 helpful vote
We certainly enjoyed our stay at Icona at diamond beach. Staff was very pleasant from check in to check out & and everyone in between. I was impressed with the cleanliness of the place; my complements to housekeeping. We ate at your Blue Coastal restaurant & our bartenders Anna, Chris & a young man from Jordan were outstanding. Our waiter Xavier was also very courteous. Jeff the bartender at the beach bar was very courteous & helpful. When I gazed upon the statue of the Blessed Virgin Mary holding Infant Jesus that was on the mantle above the fireplace I was overwhelmed. It was both heart warming & refreshing. In today’s society with so much anger & hatred it was like a gift sent from God. At check out I asked Sue if there was any correlation between the name Icona to the statue of the Blessed Virgin Mary. She was kind to give me an explanation. We would definitely stay at Icona in the near future.
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Date of stay: September 2022Trip type: Traveled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
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Toni Ann C wrote a review Jul 2022
Middletown, New Jersey2 contributions4 helpful votes
Hotel's Favorite
On June 4th, we had our dream wedding on the beach at Icona Diamond Beach in Wildwood NJ. It was difficult finding a venue in NJ that would host the ceremony, cocktail hour and reception on the beach, but after a lengthy search, we found Icona who offered it all! As many of our guests put it, it was a ‘local’ destination wedding, and on June 4th, it was truly magical! Our first impression of the venue was meeting with Alyssa. On our first visit, she toured us around the property, explained what the venue had to offer, but even with only a few dates left in 2022, Alyssa never made us feel pressured. When we finally decided on the venue, we worked with an initial coordinator, who later transitioned to Phil and Riley – the transition was smooth and seamless. For several months leading up to our wedding, Phil was available, attentive and accommodating, going above and beyond to ensure we didn’t have a worry on our special day. Every detail was accounted for by Phil and his team, from our rehearsal festivities the evening before, through our wedding day, afterparty and guest brunch the following morning. The team covered every detail. Although we envisioned a ‘small BBQ on the beach,’ we ended up with an amazing wedding weekend with our family and friends, all of whom have not yet stopped talking about the ‘best wedding ever’! Our day turned out to be so much more than we had ever expected, much of which was attributable to Phil and his team! We can’t thank Icona enough for all they’ve done, and would highly recommend Phil and team!
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Date of stay: June 2022
Cleanliness
Service
Sleep Quality
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
3 Helpful votes
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Helena H wrote a review Sep 20
Leesport, Pennsylvania18 contributions2 helpful votes
+1
My husband and I stayed at the Icona Diamond Beach this past week and absolutely loved everything about this Hotel. We had a Poolside Premium room with a view of the ocean. It was amazing. The rooms are immaculate and very spacious. We were very impressed by the cleanliness of the hotel and outdoor property. A special thank you to Sue at the front desk. She was super pleasant and assisted us with our questions. The restaurant had a wonderful menu for breakfast, lunch, and dinner. Our server, Alex, was wonderful. This hotel is highly recommended and we are excited to return in the near future!
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Date of stay: September 2022
Rooms
Location
Service
Room Tip: Poolside Premium Room
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
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colt1409 wrote a review Sep 12
Connellsville, Pennsylvania21 contributions8 helpful votes
The hospitality was tremendous & sincere. All the employee's seemed to Love it there and happy with there jobs, it showed in there work.. The front desk was so helpful & Oscar was extremely friendly and helpful. I can.t say enough about how clean this Hotel was! If ever a perfect vacation stay, this was it. {Except for the weather} The Hotel provided everything we needed and the rooms were very comfortable and very clean, everything was impeccable. I give it the highest rating you can give. Thank you for a wonderful stay!
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Date of stay: September 2022
Value
Location
Service
Room Tip: I'd say all the rooms are good
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
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Allison S wrote a review Sep 5
Ephrata, Pennsylvania1 contribution1 helpful vote
We spent Labor Day weekend. First, hotel was great, we couldn't check in until 2am due to a wedding and they called to ask for our arrival time specifically to ensure proper staff on hand to check us in. Rooms were very clean, so was the entire hotel. Staff were extremely friendly and helpful. Multiple people around for beach umbrella, chairs, and the same applied at the pool. Food and service at the restaurant was amazing. We recommend the French toast! Overall we were extremely impressed with the cleanliness and quality of service given the holiday weekend and big crowds.
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Date of stay: September 2022Trip type: Traveled with friends
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
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Deirdre MC wrote a review Sep 4
Brooklyn, New York5 contributions1 helpful vote
My husband and I stayed at the Icona during the week leading up to Labor Day and we were truly impressed! The renovations done by the Icona last year are truly exceptional with beautiful rooms, spacious lobby and gorgeous hallways. The housekeeping team is truly amazing and keeps the rooms and hotel spotless and smelling so clean. The Coastal Blue restaurant has amazing food and our server Alex is truly exceptional-very attentive and super friendly. The Star Beach bar is so fun and has a great atmosphere. The service is spectacular and we would highly recommend. What a wonderful relaxing stay!
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Date of stay: August 2022Trip type: Traveled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
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Erica V wrote a review Aug 2022
1 contribution1 helpful vote
Coming from New York, if you’re looking for a mini-destination wedding this is the place to be! Phil, Alyssa and Riley were helpful, kind, and accommodating to all our wedding wants and needs. When we booked the ICONA ballroom it was a sketch on paper. Through the entire planning process the whole team at the ICONA never made me (the bride) feel as if I needed to worry about a thing - and they were right! Our wedding day on July 17, 2022 was perfection, from start to finish. The day began in their Spalon room getting ready to the pavilion tent and beach walk for our first look. The ceremony on the beach was everything we wanted. Next, moving to the cocktail hour with relief from the sun in the open aired tent. We then moved to the beautifully renovated ballroom overlooking the ocean with floor to ceiling glass windows! Finally, our guests enjoyed an after party back down to the beach bar for cabanas, fire pits and late night snacks and drinks! I can not tell you how many guests raved about the food, hotel, and overall beach wedding experience. Thank you to everyone who made it all possible. We HIGHLY recommend having your dream wedding at ICONA Diamond Beach!
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Date of stay: July 2022Trip type: Traveled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
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Adeline T wrote a review Aug 2022
3 contributions3 helpful votes
This is a very lovely hotel. We stayed at the Avalon location last time. But we selected Diamond Beach because of the surf lessons offered right on the hotel beach!! Jack Moore is a retired teacher and lifelong surfer 🏄‍♂️! Ket me tell you, he was awesome!! So friendly, encouraging and organized. He learned my son’s name, Harry, and gave him surf lessons as well as hooking us up with Nick, the manager at Kona Surf boards. My son picked up a “beater” board and summer wet suit and was in the water catching the waves almost all day, every day!! Jonathan, at the front desk, was also outstanding!! Not only courteous and friendly, but so helpful!! We had to extend out 4-day stay due to family members back home developing COVID. Jonathan worked with us one day at a time to lengthen our stay by 3 more nights!! Really, all of the staff were lovely! The balconies on the 6th floor are best. The 6th floor as added as an after-thought fairly recently. As a result, the hvac systems are newer and do not vent to the balcony. So the balconies are quiet and you can hear the waves roll in. While the Avalon property is newer, there’s no substitute for Jack’s surf lessons right on your beach!! Thank you to all of the great staff members all around!! The parking fellows who helped strap and unstrap my son’s surfboards from the roof, all of the friendly J-1 (?) student visa holders, the housekeepers! Plus, I love the historic photos of Wildwood that line the corridors!! See you next summer!!
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Date of stay: August 2022Trip type: Traveled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
2 Helpful votes
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Christine wrote a review Aug 2022
2 contributions1 helpful vote
I cannot say enough about this hotel! From the check in with Sue who remembered our name from last summer to the staff cleaning the rooms, working the pool area, valet, the group working the beach, waitstaff and everything in between, nothing is overlooked! We love it here and will keep returning for more summer memories! We ❤️ Icona!
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Date of stay: August 2022Trip type: Traveled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
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Megan S wrote a review Aug 2022
1 contribution1 helpful vote
The hotel is clean and well maintained. Amenities are very good, but quite expensive. Mary at the front desk is on point. Asked for maintenance to come up to replace batteries in TV remote, nothing. Asked for valet to bring luggage cart, 30 mins later, just carried it down. Had to wave down the server at the pool. Better than the average, but service leaves something to be desired.
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Date of stay: August 2022Trip type: Traveled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
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PRICE RANGE
$211 - $417 (Based on Average Rates for a Standard Room)
ALSO KNOWN AS
pier 6600 motor hotel wildwood crest, pier 6600 wildwood nj
LOCATION
United StatesNew JerseyJersey ShoreCape May CountyLower Township
NUMBER OF ROOMS
102
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Frequently Asked Questions about ICONA Diamond Beach
Which popular attractions are close to ICONA Diamond Beach?
Nearby attractions include Harbor Light Golf (0.4 miles) and Cape May National Wildlife Refuge Two Mile Beach Unit (0.4 miles).
What are some of the property amenities at ICONA Diamond Beach?
Some of the more popular amenities offered include free wifi, a pool, and an on-site restaurant.
Which room amenities are available at ICONA Diamond Beach?
Top room amenities include a kitchenette, air conditioning, and a flat screen TV.
What food & drink options are available at ICONA Diamond Beach?
Guests can enjoy an on-site restaurant, a lounge, and a poolside bar during their stay.
Is parking available at ICONA Diamond Beach?
Yes, free parking is available to guests.
What are some restaurants close to ICONA Diamond Beach?
Conveniently located restaurants include Coastal Blue Oceanside Bar & Grill, The Fish Factory, and Crest Tavern.
Are there opportunities to exercise at ICONA Diamond Beach?
Yes, guests have access to a pool and a fitness center during their stay.
Are any cleaning services offered at ICONA Diamond Beach?
Yes, laundry service and self serve laundry are offered to guests.
Does ICONA Diamond Beach offer any business services?
Yes, it conveniently offers meeting rooms, a banquet room, and conference facilities.
Are there any historical sites close to ICONA Diamond Beach?
Many travelers enjoy visiting Historic Cold Spring Village (3.6 miles), Emlen Physick Estate (3.8 miles), and The Colonial House (4.1 miles).
Does ICONA Diamond Beach have any great views?
Yes, guests often enjoy the ocean view available here.