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9701 Atlantic Avenue, Lower Township, NJ 08260-3309
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Update from hotel: This property is temporarily closed until 05/13/2021.Read more
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Traveler (635)
Pool & Beach (151)
Videos (3)
What is Travelers’ Choice?
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Travel safe during COVID-19
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What you can expect during your stay
  • All linens sanitized in high-temperature wash
  • Face masks required for guests in public areas
  • Face masks required for staff in public areas
  • Floors marked for social distancing
  • Hand sanitizer available to guests & staff
  • Paid stay-at-home policy for staff with symptoms
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Updated 07/02/20 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.
Updated 07/02/20 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.


#1 of 6 hotels in Lower Township
Travelers' Choice
Icona Diamond Beach is a premier oceanfront resort on New Jersey's Atlantic coast. Commanding one of the only private beaches in New Jersey, Icona Diamond Beach ushers in a new level of service and style on the storied Jersey coastline. Behind its visually stunning 60s-era Art Deco facade, this 102-suite property just minutes from Cape May is a love letter to the shore, with fresh, breezy interiors, elegant accommodations with galley kitchens and sunny spots for gathering. A sundeck, outdoor heated pool, live music stage and open-air Pavilion make it a perfect four-season destination for family getaways, weddings and reunions, while its thoughtfully designed meeting spaces are ideal for small meetings and corporate retreats. Enjoy a meal in Coastal Blue, the resorts' top-rated restaurant offering breakfast, lunch, dinner & full bar service in the seaside chic dining room, al fresca, or poolside. Contemporary classic meets seaside splendor at Bungalow No. 7 Beach Bar, Icona Diamond Beach's breezy oceanfront oasis. A destination gathering spot for hotel guests and South Jersey's most sophisticated merrymakers, the airy bar blends signature cocktails with regular live music to create a Margaritaville-meets-South Beach vibe.grab a cocktail
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Room & Suite (105)105
Full view
Property amenities
Free parking
Free High Speed Internet (WiFi)
Fitness Center with Gym / Workout Room
Bar / lounge
Conference facilities
Pool / beach towels
Outdoor pool
Heated pool
Shallow end in pool
Fence around pool
Breakfast buffet
Snack bar
Poolside bar
Banquet room
Meeting rooms
Baggage storage
Convenience store
Non-smoking hotel
Outdoor fireplace
Outdoor furniture
Shared lounge / TV area
Sun loungers / beach chairs
Sun terrace
Sun umbrellas
ATM on site
24-hour front desk
Laundry service
Self-serve laundry
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Room features
Air conditioning
Private beach
Private balcony
Flatscreen TV
Laptop safe
Wake-up service / alarm clock
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Room types
Ocean view
Non-smoking rooms
Family rooms
Good to know
Great View
Languages Spoken
Hotel links
Special Price:5+ Night Extended Stay Discount


Full view
38Car recommended
Grade: 38 out of 100
19Restaurantswithin 0.75 miles
2Attractionswithin 0.75 miles
1785Reviews60Q+A100Room tips
Traveler rating
  • 1,530
  • 194
  • 46
  • 13
  • 2
Time of year
Traveler type
Selected filters
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Popular mentions
Kimberly M wrote a review Oct 2020
1 contribution1 helpful vote
My husband and I spent our honeymoon week at Diamond Beach. The hotel staff delivered first-class customer service. The suite was clean and well stocked. It had everything we needed. A small cooking area, pots and pans, utensils and more. Food was delivered to the room from the restaurant since it was closed for indoor dining due to the pandemic. I love that the beach is on site, just a short walk from the hotel. There was plenty of seating and the hotel supplied everything we needed for our days on the private beach. The hotel attendants set up your chairs, umbrellas and provide towels if you need them. Their attentiveness was a large part of what made my stay memorable. We're looking forward to visiting again next year.
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Date of stay: May 2020
1 Helpful vote
Chrissy R wrote a review Oct 2020
1 contribution1 helpful vote
My husband and I had our wedding at the Icona on September 26th! It was the most beautiful and magical day! All of our guests continue to rave about the food, scenery, and hospitality provided by Kira, Alyssa, and their staff. Kira and Alyssa were so helpful and their attention to detail was spot on! They truly made our dream beach wedding come true! When it comes to beach weddings , the Icona is second to none without question! The brunch the next day was put together so nicely and decorated perfectly, using our decorations from the wedding! Again our guests raved about the delicious breakfast buffet! We will remember this day forever thanks to Kira, Alyssa, and the Icona staff!
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Date of stay: September 2020
1 Helpful vote
Fran D wrote a review Oct 2020
2 contributions4 helpful votes
My husband and I were so happy to host my daughter and her new husband's wedding at ICONA. Her dream was to have a beach wedding. ICONA hit the mark in every way. The care and detail put forth by Kira and Alyssa made for a beautiful wedding weekend. Throughout the planning process, we had many general questions and specific questions about the wedding ceremony and reception itself, and about the safety of our guests. Kira and Alyssa were able to help us in every way. They were extremely flexible and understanding . From our arrival on Thursday, through the after wedding breakfast on Saturday, Kira and her staff made us feel like we were the most important guests ever. We are still hearing rave reviews from family and friends about the wedding; from the delicious food and gracious service, to the beautiful location and once in a lifetime experience. Thank you!!!
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Date of stay: September 2020
1 Helpful vote
Sara R wrote a review Oct 2020
9 contributions4 helpful votes
This review is long overdue. This was our first time to Diamond Beach but not to Icona hotels. It was such a wonderful experience we extended our short stay by a day. We took this trip in the beginning of the summer. Outdoor dining had not yet opened in NJ. Even the pool area was closed. The staff was great during this time. They have been through such a hardship losing the majority of dining and bar service with the added duties of heighten cleaning standards. In particular I would like to call out the restaurant staff who did an amazing job when we ordered a family bundle meal for “bbq night”. It was perfect for our family of five. Something for everyone and so much food. Hand delivered to our room with a high chair. Excellent food and excellent service. I would love if the hotel continued these type of family bundle takeouts even post COVID. It’s great for families that may have younger ones that can’t make it through a dining experience out after a day at the beach. The only hiccup, which barely was one because the hotel rectified the problem quickly was that housekeeping thought we were checking out and cleared out the fridge of food we had for lunch. Not a problem though, the hotel manager had us lunch ordered and brought out to the beach for us in no time. We will 100% return to diamond beach. It’s a beautiful clean beach and a lovely hotel.
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Date of stay: June 2020Trip type: Traveled with family
2 Helpful votes
Erin G wrote a review Oct 2020
Philadelphia, Pennsylvania3 contributions1 helpful vote
We had our wedding on 9/25/2020 here and it was absolutely magical!! The venue and staff, especially the coordinators Kira and Alyssa were such a dream to work with and they all worked so hard to make our dream wedding come true. They were so flexible and easy with us when we needed to scale back our numbers to just family due to Covid and in scheduling a second event (a larger reception) for us next year when the rest of our friends can attend. Everyone who was there with us are still talking about how amazing and beautiful the wedding was! We cannot wait to come back in June, and probably every year after! Thanks ICONA!!!!
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Date of stay: September 2020Trip type: Traveled with family
1 Helpful vote
$151 - $632 (Based on Average Rates for a Standard Room)
pier 6600 motor hotel wildwood crest, pier 6600 wildwood nj
United StatesNew JerseyJersey ShoreCape May CountyLower Township
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Frequently Asked Questions about ICONA Diamond Beach
Which popular attractions are close to ICONA Diamond Beach?
Nearby attractions include Harbor Light Golf (0.4 miles) and Cape May National Wildlife Refuge Two Mile Beach Unit (0.4 miles).
What are some of the property amenities at ICONA Diamond Beach?
Some of the more popular amenities offered include free wifi, a pool, and an on-site restaurant.
Which room amenities are available at ICONA Diamond Beach?
Top room amenities include a kitchenette, air conditioning, and a flat screen TV.
What food & drink options are available at ICONA Diamond Beach?
Guests can enjoy an on-site restaurant, a lounge, and a poolside bar during their stay.
Is parking available at ICONA Diamond Beach?
Yes, free parking is available to guests.
What are some restaurants close to ICONA Diamond Beach?
Conveniently located restaurants include Coastal Blue Oceanside Bar & Grill, The Fish Factory, and Crest Tavern.
Are there opportunities to exercise at ICONA Diamond Beach?
Yes, guests have access to a pool and a fitness center during their stay.
Are any cleaning services offered at ICONA Diamond Beach?
Yes, laundry service and self serve laundry are offered to guests.
Does ICONA Diamond Beach offer any business services?
Yes, it conveniently offers meeting rooms, a banquet room, and conference facilities.
Are there any historical sites close to ICONA Diamond Beach?
Many travelers enjoy visiting Historic Cold Spring Village (3.6 miles), Emlen Physick Estate (3.8 miles), and The Colonial House (4.1 miles).
Does ICONA Diamond Beach have any great views?
Yes, guests often enjoy the ocean view available here.