The Tony Hotel South Beach was originally designed and built in 1939 by L. Murray Dixon, a master architect responsible for many of the Art Deco buildings that line Collins Avenue and Ocean Drive. Dixon’s signature style, embodied in this hotel, included streamlined curves, jutting towers, window “eyebrows,” and neon. Originally named The Tiffany (and subsequently renamed The Hotel of South Beach), the hotel’s rooftop “Tiffany” spire is an historic landmark, towering majestically over Collins Avenue for more than 80 years. In 1985, legendary placemaker Tony Goldman visited South Beach for the first time and fell in love. He saw past the blight and dilapidated buildings that plagued South Beach at the time and envisioned the American Riviera. He spent the next 27 years of his life leading the renaissance of South Beach, fighting to preserve its history while also envisioning its future as a pedestrian destination where people from all walks of life could enjoy its natural beauty in an inclusive community. Tony Goldman bought and methodically restored the hotel, among other properties, and in 1998 enlisted fashion designer Todd Oldham to infuse the hotel with the rich colors, shapes, and textures emblematic of the Art Deco era. The renaming of the hotel as The Tony Hotel South Beach in 2022, on the tenth anniversary of his passing, was a fitting tribute to Tony Goldman by his family, who still own and operate the hotel to this day.