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Baranof Downtown, BW Signature Collection

127 N Franklin St, Juneau, AK 99801-1222
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Room & Suite (235)
Dining (7)


Centrally located in downtown Juneau, the historic Baranof Downtown, BW Signature Collection was built in 1939 and stands out among all hotels in Alaska’s state capital. Just steps from Juneau’s waterfront, cruise ship docks, boutique shopping, the State Capitol building and government offices, the Baranof Downtown, BW Signature Collection offers premier accommodations for the business or leisure traveler.
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Property amenities
Free parking
Free High Speed Internet (WiFi)
Fitness Center with Gym / Workout Room
Bar / lounge
Business Center with Internet Access
Conference facilities
Non-smoking hotel
Free internet
Banquet room
Meeting rooms
Dry cleaning
Laundry service
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Room features
Non-smoking rooms
Family rooms
Room service
Flatscreen TV
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Hotel links
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583Reviews7Q+A100Room tips
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Popular mentions
I am always happy to stay here. The beds are upgraded, top floor Channel side rooms have the best views. Right in the heart of downtown. Many things to explore nearby. Good parking provided by hotel. Bar within.
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Response from Quest38171314511, General Manager at Baranof Downtown, BW Signature Collection
Responded 1 week ago
Thank you for the great review, we appreciate it!
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The Baranof Hotel is indisputably in a great location in downtown Juneau and has a responsive, attentive staff. That’s the good news. Here’s the bad news......it is sorely in need of a refresh overhaul. The rooms, the bathrooms, and the lobby area are all serviceable......but that’s it. And the “fitness room” is perfunctory at best(with some equipment which was out of use). Old, dated, tired......those are the words that come to mind to describe the hotel. The hotel has a great deal of potential but to realize it the owners need to invest to bring it up to today’s standards.
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Response from Quest38171314511, General Manager at Baranof Downtown, BW Signature Collection
Responded 1 week ago
Thank you for the time you took to review our hotel. We have updates scheduled this fall, an older hotel such as ours always has something on the horizon after the busy season wraps up.
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We stayed one night at the Baranof Downtown as part of our cruise package. It’s hard for older hotels to compete with updated places that are easier to clean and generally bright and shiny but this place is trying hard to do just that. The location is perfect if you don’t have wheels and want to see the sights. My husband and I were able to walk around Juneau, see the Capital, the waterfront and take in a meal all within a short walk from the hotel. We didn’t have a parking problem because we didn’t have a car...nice. Our room was “upgraded” when we arrived so we had one with a sitting room, bedroom, dining area and full kitchen. The room was on the front of the building and I expected noise from the street but by the time we went to bed, the street was quiet and sleeping wasn’t a problem. The suite needed some instructions about using the tv’s. There were two TV’s and I couldn’t get either one of them to work! I’m sure they did work but I just wasn’t pressing the proper combination of buttons on the two remotes. That’s okay, there probably wasn’t anything I wanted to watch anyway. We had books. We had a nice king sized bed but it kind of sagged toward the middle. I didn’t have any problems with the cleanliness. The baggage was picked up in the morning for transport to our ship, we ate breakfast in the little coffee shop attached to the hotel and we went off happy campers. We could have eaten at the hotel but we didn’t want that big a breakfast and we thought it was a little pricy.
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Response from Quest38171314511, General Manager at Baranof Downtown, BW Signature Collection
Responded 1 week ago
Thank you for such a detailed review, it is so valuable to shopper! We appreciate your business!
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The hotel claims to have free parking, but all of the spots in the small lot are taken by vans and tour bus cars. No street parking overnight. Drove around and around, up and down crazy winding one way streets. Parked in a lot close by, but all cars have to be moved by 8 AM. Not what I want to do on my vacation! Rooms are super old and outdated. Tiny rooms with no amenities. Walls are paper thin, you can hear everything! And No AC…even though it’s Alaska, it’s about 80 degrees right now. FYI rooms look about 20 years older than they do in the photos. Beware! Would not stay here again. Do not recommend.
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Response from Quest38171314511, General Manager at Baranof Downtown, BW Signature Collection
Responded 1 week ago
Thank you for taking the time to respond, we do have a free parking lot, but as we are centrally located downtown, parking is first come first serve. Additionally, our economy rooms can be small and we price them accordingly, and hot weather up to this year has been very unusual and is a hot topic nationwide. Best wishes on your future travels.
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Great hotel with a beautiful 2 bedroom unit. However, we did have issues with the cleaning service. Even though you would put the card on the bed for a sheet change, the bed was sometimes made without the sheet change. The bathroom became a hit or miss. The in-room coffee machine had an old coffee pod left in it from the previous guests. We stayed at the hotel for a week and they missed a cleaning entirely one day. Otherwise, the location was perfect, and considering the other hotels in Juneau, the Baranof is a great find. The elevator music is awful, but did make us laugh everytime we entered. The front desk staff was always friendly and helpful. A thumbs up to Brandon Woody and Lee Wilson for great customer service!
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Response from Quest38171314511, General Manager at Baranof Downtown, BW Signature Collection
Responded 1 week ago
Thank you for the great review and the time you took to recognize hard working staff! I apologies for the shortfalls you encountered and will be following up with housekeeping staff to make sure all rooms are inspected thoroughly.
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$130 - $268 (Based on Average Rates for a Standard Room)
westmark baranof juneau, westmark baranof hotel juneau
United StatesAlaskaJuneau
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