The largest premium hotel in the old downtown in Busan Crown Harbor Hotel Busan is located in Jung-gu, Jungang-dong, Busan, the location that once again draws attention thanks to the recycling businesses of the old downtown and redevelopment of North Port. The 27-story building with four floors underground features 500 guest rooms and is built using the finest natural stone in arch-type design that symbolizes a crown. The interior colors of the hotel uses gold and brown to ensure a ‘Homey Atmosphere - Home away from home’ and also offers eight types of guest rooms to suit the taste of budget travelers, families, couples, and business guests. The hotel lies in the proximity of Busan Station, Busan International Passenger Terminal, and Gimhae International Airport, offering the best transportation access at home and abroad, and a wide variety of environments ensure the first-hand experience of Busan, including tourism, shopping, culture, and history. The Southeast tourism complex, such as Gwangalli and Haeundae can be enjoyed from a close view through ‘Bridge of Bridge’, the typical bridge of Busan along with the fantastic ocean line. Since the hotel is a subsidy of Kwanjeong Educational Foundation, the largest scholarship foundation in Asia, all the proceeds are used for funding of scholarships in accordance with the will of the founder; hence, it hopes to realize the real ‘Noblesse Oblige’ to contribute to society beyond just a hotel business.