We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Hotel Icon

20, Samil-daero 32ga-gil, Jongno-gu, Seoul 03132 South Korea
Book now! This hotel is likely to sell out soon.
Check In— / — / —
Check Out— / — / —
Guests1 room, 2 adults, 0 children
Lock in the lowest price from these sites
Prices are the average nightly price provided by our partners and may not include all taxes and fees. Taxes and fees that are shown are estimates only. Please see our partners for more details.
Traveler (190)
Panoramas (7)
Room & Suite (133)


Travelers' Choice 2019 Winner
Certificate of Excellence
Property amenities
Free High Speed Internet (WiFi)
Free internet
Public wifi
Rooftop terrace
Non-smoking hotel
Room features
Non-smoking rooms
Air conditioning
Flatscreen TV
Good to know
Centrally Located


Full view
393Reviews16Q+A33Room tips
Traveler rating
  • 208
  • 113
  • 40
  • 17
  • 15
Time of year
Traveler type
  • More languages
Selected filters
  • Filter
  • English
Popular mentions
Its horrible, please take your money and invest in a great accommodation. My experience was so horrible i will never visit Korea again. i booked this place for 4 nights and it all looked good in the picture. when i arrived at the hostel i was told Hotel Icon had issues so they will put me in another branch. i Agreed as i was really tired and i did not have any other option. On my first night . i realised that the sheet were really dirty and the pillows smelled like sweat. There was no wifi in the room and the towel provided looked like rags for the floor. i complained and i was placed in another room. That was even worse . it has a lot of mosquitoes and i got bitten all over my body . People also kept smoking in the hallway and cigarettes smoke came into the room at night. This made me really depressed. i was so unhappy i had to pay 300 GBP for a room in the IBIS hotel at 2 am that very night . The next day i went to file a complaint in person and the manager was soo rude . He threatened me and said he was going to call the police on me if i did not stop complaining about the room . He then started to insult me in korean, thinking i did not i understand what he was saying. i was in complete shock and i decide this ordeal was not worth it. i refused for it to ruin my holiday. please do not book this hostel or its sister company ( Alice apartment, 53 Seoul Hotel, jongno Hotel ) Its a scam and you deserve better. Icon Hotel is how they lure you into booking, then when you get there they put you in a disgusting place with a zero star. BEWARE
Read more
This was my second time in Seoul and I knew I wanted to be in the same area I was the last time. So found Hotel Icon and booked my stay. I had of course before hand looked at reviews and pictures online, thus my feelings were mixed and stayed mixed once I arrived. Instead of categorising them into positive or negative, I will simply list them: 1) The hotel is at a great location and near two subway stations, not to mention to sights or the fact that within a small walk you are either at Myeongdong or at the DDP Plaza or old palaces. Truly great location and easily get to from the airport (either the Airport Limousine or subway). 2) The check in time is at 3PM. Now when you arrive in the morning and get off a 8H plane ride, the last thing you wanna do is wait for your check in, which I had to do. First of all the reception desk isn't manned 24/7, but instead there is a camera and to that you talk (the first time weirded me out). There is no locker room for you to leave you luggage, which left me uneasy about leaving it there and go out to kill time. Luckily there were others, who also wanted to check in earlier and thus I didn't have to wait till 3PM. If anything I hope they change the set up at the front desk and have someone physically there to greet people and answer to their questions. 3) Breakfast is from 7-9AM. For me not an issue, though I would figure that on weekends it could start later and and end later as is the usual for other hotels around the world. The breakfast is very minimal with cereal, bread, jam, coffee, milk, water and juice. The room in which you can breakfast is a bit small and can easily get crowded. 4) The whole place needs some serious work. The room by no means is impossible to live in, but clearly has seen better days. The walls are full with marks from probably luggage being scraped against it and some pieces of furniture need to be renewed. Again if you need the space only to wash and sleep with no need of luxury then the room is just fine. If you want more you are out of luck. Also yes the beds are hard, but didn't bother me. Some other commentators mentioned you can hear everything in the hallway - again true, but I was lucky no real commotion ever happened on my floor. 5) The towels are changed daily and the staff is really very nice. I had no problems with them what so ever. Spoke English very well and all my questions did get answers. In the end the price for the room really isn't that high and if you just need a bed+shower, then this hotel will do it for you.
Read more
This hotel is a scam, please don't come. It made my experience horrible. I'm very sad for spending my savings here :'( The hotel inside and out is horrible, the breakfast are toasts you make, watered coffee, some kind of honey/jam, boiled eggs (not enough for all the residents). IT'S A SCAM
Read more
My headline probably says it all. It's a nice hotel in a fabulous location and very reasonable prices. Staff is amazingly nice. It's clean, and the room is spacious for anyone who's ever stayed in a budget hotel in Tokyo. Breakfast is basic, but actually quite tasty, and the coffee is good (very important!). The underfloor heating in the room is great, and the integrated shower/bathroom is actually great, though at first it seems weird. Lots of hot water and high pressure. My only issue was with the beds. Pretty damn hard. Maybe that's standard in S. Korea, but my poor butt would have liked more cushioning. Recommended.
Read more
Room price is really very affordable. Hotel staff are very hospitable. They can understand english, but they cannot speak fluently...Great location, walking distance from the sub-way station and nearby retaurants..The breakfast is OK, but if you want to ask for more, stay in a 4 or 5 star hotel. The shower in my room is a spray nozzle attached to the sink. Before you use the sink make sure to check the knob first. You might open the shower and get wet.
Read more
$35 - $52 (Based on Average Rates for a Standard Room)
South KoreaSeoulIkseon-dong / Gwanghwamun / Jongno / Jongno ga-dong / Jongno-gu
Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing