We noticed that you're using an unsupported browser. The Tripadvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
17 Brisbane St, Launceston, Tasmania 7250 Australia
View all 13 deals
Prices are the average nightly price provided by our partners and may not include all taxes and fees. Taxes and fees that are shown are estimates only. Please see our partners for more details.
Traveler (61)
Dining (5)
Room & Suite (4)
What is Travelers’ Choice?
Tripadvisor gives a Travelers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travelers and are ranked within the top 10% of properties on Tripadvisor.


#5 of 33 B&Bs / Inns in Launceston
Travelers' Choice
Superbly located within Launceston's CBD, opposite the city's landmark City Park, The Florance is the perfect base to explore the region of Northern Tasmania. Inspired by the park side location, the botanical theme flows throughout the restored Victorian property bringing with it a sense of calm, and the perfect place to rest your weary head having spent the day exploring. We are situated in the hub of the original part of the early establishment of Launceston. Overlooking the incredible trees within the City Park, close to the very best restaurants and bars.
Read more
Full view
Property amenities
Free parking
Free High Speed Internet (WiFi)
Complimentary tea
Children Activities (Kid / Family Friendly)
Banquet room
Non-smoking hotel
Laundry service
Self-serve laundry
Parking garage
Show more
Room features
Air conditioning
Electric blanket
Walk-in shower
Complimentary toiletries
Hair dryer
Room types
City view
Bridal suite
Non-smoking rooms
69Reviews0Q+A7Room tips
Traveler rating
  • 61
  • 4
  • 3
  • 0
  • 1
Time of year
Traveler type
Selected filters
  • Filter
  • English
Popular mentions
Norm the Nomad wrote a review May 2021
Australia655 contributions223 helpful votes
We stayed overnight at The Florance; a B&B opposite City Park, Launceston. A lovely house that has had an interesting history. Originally privately owned; then sold to local Bakers; then individual rooms let out during WWII; then converted to a medical centre of sorts; and now a B&B. The medical era is still evident - our room showed “Dr Richardson” on its front door. Fortunately, no patients turned up during the night for a console.
Read more
Date of stay: May 2021
Room Tip: A front suite with Park views is nice
See more room tips
1 Helpful vote
Philip B wrote a review May 2021
Hobart41 contributions21 helpful votes
Perfect place for 2 night stay. The room was a small standard, with limit hanging space & no cupboards + the washbasin is in the bedroom. We would recommend booking a larger room for couples (as we will next time, as we will certainly revisit). The queen bed was very comfortable. Breakfast was excellent, served in a beautiful, light & airy conservatory. Hosts Cate & Toby are very friendly & make you feel at home. Highly recommended.
Read more
Date of stay: May 2021
Sleep Quality
Room Tip: Ask for a larger room upstairs.
See more room tips
Response from john florance, Owner at The Florance
Responded 4 weeks ago
Thank you for your review , cheers Toby
Read more
Dingo_dude wrote a review Apr 2021
Fremantle, Australia1747 contributions1198 helpful votes
Located on Brisbane Street, opposite the City Park. This boutique hotel, is a restored and converted Victorian era building, which is a perfect combination of heritage architecture and simple modern elements. It has a private car park at the rear of the building, with a universal access ramp leading to the first floor. The keyless entry (digital code provided) and self-opening doors makes it so easy. Our room was at the front of the building, with a shared balcony overlooking the park. The room itself was relatively small, but had a self-contained on-suite bathroom. There was a lack of storage space - just a hanging rack but it had a window seat in the bay window. As it was on the Brisbane Street frontage there was some traffic noise during the night and the blinds weren't exactly block out blinds. The downstairs conservatory was light and airy with a large vintage wooden table and plenty of lounge seats to relax in. There is a lift for those who don't want to use the stairs. Breakfast was individually provided in separate brown paper bags - cereal, fruit and muesli bars - for each customer. They have tea and coffee making facilities as well as yoghurt and juice bottles. Whilst I appreciate the COVID19 arrangements it would have been nice to have some fresh bread or pastries. Kate was a helpful hostess providing a number of trip and dining suggestions. It wasn't an amazing stay but we were comfortable and cosy and it met our needs.
Read more
Date of stay: April 2021
1 Helpful vote
Response from john florance, Owner at The Florance
Responded 4 weeks ago
Thank you for your review
Read more
jacqui90 wrote a review Apr 2021
Melbourne, Australia8 contributions5 helpful votes
The Florence is a beautiful small boutique hotel that has been restored in impeccable style. The hosts Cate and Toby have done a wonderful job and nothing is too much trouble. We were a party of 10 people and everyone commented on how lovely the rooms were and how clean. We really enjoyed the conservatory area for our breakfast and they kindly allowed us to store some of our gear while we did a walk around Launceston. Will be recommending this lovely hotel to all my friends.
Read more
Date of stay: March 2021Trip type: Traveled with friends
Response from john florance, Owner at The Florance
Responded 4 weeks ago
Thank you very much , please come again
Read more
Pceb wrote a review Mar 2021
Kingston, Australia5 contributions6 helpful votes
I was a bit disappointed after reading the reviews to be honest. The rooms are not big and have no wardrobe, and the hand basin is in the same room as the bed - presumably because it doesn’t fit in the small bathroom. There is no water in the rooms apart from the tap in the bedroom. The toiletries provided are minimal so I was glad I brought my own. The shower has weak water pressure which was a real downside for me after a day of touring and walking. There is no bath. Overall I think it is ok and very clean. But it is certainly not luxurious or particularly well appointed. Would I stay there again? No.
Read more
Date of stay: March 2021Trip type: Traveled as a couple
1 Helpful vote
Response from john florance, Owner at The Florance
Responded 4 weeks ago
Some guests are a bit disappointing and negative as well , lucky they are in an extremely small minority . Really how can you complain no water yet you complained about the vanity with hot and cold water in your bedroom . The toiletries are plenty for everyone else your the first to complain and publicly at that , why didn't you ask for more ?? We wont be disappointed if you dont stay again .
Read more
$120 - $138 (Based on Average Rates for a Standard Room)
Is This Your Tripadvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing
Frequently Asked Questions about The Florance
Which popular attractions are close to The Florance?
Nearby attractions include City Park (0.1 miles), Harvest Launceston, Community Farmers’ Market (0.2 miles), and Bar Two (0.1 miles).
What are some of the property amenities at The Florance?
Some of the more popular amenities offered include free wifi, free parking, and kids activities.
What food & drink options are available at The Florance?
Guests can enjoy complimentary tea during their stay.
Is parking available at The Florance?
Yes, free parking and a parking garage are available to guests.
What are some restaurants close to The Florance?
Conveniently located restaurants include Novaro's Restaurant, Samuel Pepys Cafe, and Brisbane Street Bistro.
Is The Florance located near the city center?
Yes, it is 0.2 miles away from the center of Launceston.
Are any cleaning services offered at The Florance?
Yes, laundry service and self serve laundry are offered to guests.
Are there any historical sites close to The Florance?
Many travelers enjoy visiting The Old Umbrella Shop (0.2 miles) and Duck Reach Power Station (2.4 miles).
Does The Florance have any great views?
Yes, guests often enjoy the city view available here.
Is The Florance accessible?
Yes, it offers wheelchair access and facilities for disabled guests. For specific inquiries, we recommend calling ahead to confirm.