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Hotel Flora

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Guests1 room, 2 adults, 0 children
Traveler (168)
Room & Suite (37)
Videos (2)
Certificate of Excellence


#22 of 62 hotels in Gothenburg
Certificate of Excellence
Hotel Flora is a family owned four star hotel located in the center of Gothenburg. 67 rooms all designed for your comfort.
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Property amenities
Free High Speed Internet (WiFi)
Free breakfast
Nightclub / DJ
Meeting rooms
Fax / photocopying
Baggage storage
24-hour front desk
Free internet
Bar / lounge
Breakfast buffet
Breakfast in the room
Non-smoking hotel
Dry cleaning
Laundry service
Ironing service
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Room features
Non-smoking rooms
Allergy-free room
Room service
Seating area
Flatscreen TV
Complimentary toiletries
Hair dryer
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Good to know
Languages Spoken
English, Swedish
Hotel links
Visit hotel website


Full view
100Great for walkers
Grade: 100 out of 100
212Restaurantswithin 0.3 miles
21Attractionswithin 0.3 miles
29Room tips
Traveler rating
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Popular mentions
Nice building in a great location, right by the canal on the quieter side of a busy area, with loads of shops and restaurants just a few steps away. Rooms are a generous size and comfortable. Breakfast area is very busy! They do open up a ‘quiet’ breakfast area in the Co-working section on the other side but it feels a bit too ‘makeshift’. If you decide to have a bath, be careful when you take the plug out as the drain doesn’t seem to cope with the amount of water and you could almost drown the place... had to spend about 20 minutes slowly draining the tub bit by bit to avoid that...
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Hotel's Favorite
Hotel Flora is a wonderful hotel, perfectly located in the heart of Gothenburg, walking distance to everything. Our room (108) was large, well decorated, with a huge (by European standards) bath, with heated floors! It overlooked a charming terrace (unfortunately not usable due to weather). The hotel front desk employees were always helpful, spoke excellent English and the "breakfast bag" (free and well worth it) is a huge plus, The lobby is nice and had a great vibe - there always seemed to be someone there, chatting or having a drink.We'd absolutely stay there again (it was recommended by our daughter, who lives in Gothenburg).
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A four star hotel that gets my 5 star rating. We have been in Europe for three weeks now and found this hotel to be better than Italy or the Lake District. Our dear friend had her wedding near Gothenburg and suggested this hotel. It is well placed in the city to be near wonderful restaurants, a large park, and a canal that offered kayaks to rent. My wife did and paddled both directions to the sea each time. The room was spacious and the bed heavenly. Two twins put together to make a king size. Big bathroom. Comfortable and efficient shower. Coffee service down the hall and marvelous breakfast included. Eggs, bacon, croissants, cereal etc. Quiet seating if desired. The staff is first class all the way. Polite, friendly, efficient and lovely. They deserve all the best business.
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top location smack in the centre of town with walking distance to just about everything, The rooms were spacious - at least ours. Good value for money. The breakfast was good, but the restaurant area can be a little bit cramped. Good service overall.
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Hotel Flora is positioned as a boutique hotel in the heart of downtown Göteborg. Admittedly, it was Flora's well-designed website and locality that convinced me to book a room. Just to be clear, it was certainly not the site’s copywriting, which for a fairly basic hotel is pretentiously worded with an ambition to be more prose than just marketing blurbs (as if anybody but hotel nerds like me read such copy, anyway). While the location is good, there are some peculiar shortcomings that I can only conclude stem from decisions (or, lack of engagement) by management. When I checked in, I politely asked for a room with a view. The soft-spoken receptionist was kind enough to offer me two options, a smaller room with a nice view of the neighborhood’s rooftops or a larger room overlooking a park and a canal. She recommended I go for the larger of the two rooms, as she personally preferred the park view. Oboy, what a mistake that turned out to be! Once checked in, I was keen on unpacking my stuff, taking a shower and heading out to take advantage of the warm and sunny afternoon Göteborg was so generously providing. After almost literally falling from the uneven flooring that leads into the hotel's extremely slow and rickety elevator, I entered room 212 and immediately noted that not only was the room claustrophobically small, it was warm like a Finnish sauna. As 212 and likely every other room on that side of the building was facing the sun and didn’t come equipped with air-conditioning, the only way to cool my super-compact room's balmy temperature was to open a couple of windows – which did help – but concurrently introduced a wide variety of noise, most of which came from a construction site with two giant, looming cranes that obstructed much of the scenery. And if that wasn’t enough, I also had a dozen or so work-sheds and a busy parking lot to keep me from appreciating the promised park and canal view. Since I had already used the bathroom and started unpacking my bag before becoming fully aware of how bad a choice I’d made, I just surrendered. But I still can’t help wonder what the room with the rooftop view would have been like. I mean, how small can a room actually get at Hotel Flora? Just before getting ready for a well-needed shower, I attempted to charge my laptop’s almost completely depleted battery at one of the bedside tables. Remarkably, there were no power outlets on either side of the bed. What were they thinking when whoever planned this room concluded that, no, nobody would ever want to charge their phone, tablet or laptop by the bed? And more pointedly, what century were they born in? I tracked one of the bedside table's reading lamps and located a socket in the middle of the wall, just below the bed’s headboard. I was finally able to access the electrical outlet by forcefully pulling the entire bed from the wall. Yet though I’d created enough room to physically access it, I still had to endure some fiddling, as for some reason, the hidden electrical outlet was child-safe, which meant I had to twist the prongs on my laptop’s power cable simultaneously while pushing it in. After a minute or so, I plugged the cord in and could finally take a shower (while becoming increasingly irritated for my fallible booking decision). The bathroom in 212 was disproportionately large. At least when compared to the room itself. No complaints about the size, though. But as I was showering, I wondered why the bottles of shower gel and shampoo had to be so tiny – as they were constantly falling thru the shower’s soap holder. And why not offer full-sized bath towels? Or, is Flora’s target audience mainly hobbits? The breakfast buffet was pretty good. Especially the coffee and a variety of bottled juices. Oddly, management has decided that even the hotel’s adults should use child-sized utensils. Now, I’m not a big guy by any stretch of the imagination, but I still prefer eating with a full-sized fork and knife – which the staff at the lobby bar (where the breakfast buffet is served) were kind enough to provide me with upon my requests before both of my morning meals. The lobby bar is small and gets pretty crowded if you sleep in too late and arrive after 09:00 am. To avoid a less stressful buffet and seating experience, I suggest showing up as soon as the breakfast opens. My return train was at 3:15 pm and so, the night before I was to depart, I asked kindly for a late checkout. The receptionist explained that I could stay until 12:00 pm, an hour longer than the normal 11:00 am checkout policy. When I asked if I could possibly stay until 01:00 pm, she explained that because the hotel was full, they needed my room as soon as I checked out – in order to prepare it for a new guest. This made total sense to me and I thought nothing more of it. At least not until the next morning at 11:30 am when a call from the reception pointed out that I should have been out of the room already at 11:00 am. The issue was cleared up after I informed the caller that I had actually been promised a later checkout time. I found it curious that this hadn’t been communicated internally. After all, it’s a relatively small hotel. About an hour after leaving Hotel Flora, I discovered that I had forgotten my Airpods in the bed of 212. The case of these amazing wireless earbuds is just as white as the sheets I’d forgotten them on, so they were kinda camouflaged when I was packing my stuff to leave. Upon retrieving them sometime after 1:00 pm, I noticed that my old room was still uncleaned and just as I had left it more than an hour before. Which, of course, made me wonder why I couldn’t have been allowed to check out a bit later? Was it perhaps because I had booked through booking.com? That because of the love-hate relationship between hotels and the online booking companies, the hotel had classified me as a less preferred guest that shouldn’t be allowed any special treatment or allowances? All in all, my visit to Hotel Flora left an aftertaste that obviously prompted me to write this review. It’s not the worst hotel I’ve ever stayed at by a long shot. Not even the most unsatisfying place I’ve been to so far this year. But there are definitely a few areas in need of attention and improvement. I doubt I will ever get to experience them, though. Göteborg has far too many attractive hotels to choose from, most of which I haven’t stayed at yet. That said, I do hope the management reads this and takes my experiences under consideration. The only way is up! About me: I am a freelance filmmaker and visual artist. On average, I stay at 25-30 hotels and eat at over 100 different restaurants a year. I am therefore dependent on the reviews I read when choosing where to sleep and where to dine. Not always, but often enough, I find myself disappointed and forced to endure unremarkable hotels or eating at restaurants with mediocre service and food. My ambition for reviewing hotels and restaurants is to provide fellow travelers (and indirectly, hotel management) with my experiences and insightful critique. On several occasions, owners, General Managers and F & B Directors at hotels I’ve stayed at and reviewed have gotten in touch to thank me personally for my contributions, opinions, and suggestions.
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$108 - $279 (Based on Average Rates for a Standard Room)
flora hotel gothenburg
SwedenWest CoastGothenburg
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