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The Place Firenze

Piazza di Santa Maria Novella 7, 50123, Florence Italy
COVID-19 update: See the added health and safety measures this property is taking.Read more
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Traveler (348)
Room & Suite (126)
Dining (60)
Travel safe during COVID-19
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What you can expect during your stay
  • All linens sanitized in high-temperature wash
  • Face masks required for guests in public areas
  • Face masks required for staff in public areas
  • Floors marked for social distancing
  • Hand sanitizer available to guests & staff
  • Stay-at-home policy for staff with symptoms
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Updated 02/19/21 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.
Updated 02/19/21 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.


#26 of 421 hotels in Florence
Travelers' Choice
Located in the heart of the city, The Place Firenze is an exceptional haven, more like a sophisticated Home than a hotel, adored by everyone who stays behind its discreet townhouse facade. Inside, it is elegance epitomized, with centuries worth of artifacts and lovingly homemade food served all day in its comfortable lounges. This is where different stylistic philosophies are harmoniously joined together: a Charles X fireplace, objects from the 70s, neoclassical furniture and lamps from the 50s, fit perfectly with the sleek masculine soft-colored décor. In between forays to explore the city, retreat to the hotel for drinks or perhaps a homemade cake. Watch the world go by on the al fresco Terrace in Piazza Santa Maria Novella, relax with a spritz in The Bar or on the private Rooftop Terrace with its citywide views. The Kitchen, with its refined atmosphere, serves excellent organic Tuscan and Italian specialties. The knowledgeable concierge team will happily arrange exclusive and unique experiences.
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Property amenities
Valet parking
Free High Speed Internet (WiFi)
Free breakfast
Pets Allowed ( Dog / Pet Friendly )
Meeting rooms
Paid private parking nearby
Bar / lounge
Breakfast in the room
Complimentary welcome drink
Outdoor dining area
Special diet menus
Rooftop terrace
Baggage storage
Non-smoking hotel
Shared lounge / TV area
24-hour front desk
Dry cleaning
Laundry service
Ironing service
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Room features
Soundproof rooms
Air conditioning
Flatscreen TV
Sofa bed
Private balcony
Room service
Seating area
VIP room facilities
Wardrobe / closet
Bottled water
Clothes rack
Private bathrooms
Wake-up service / alarm clock
Walk-in shower
Bath / shower
Complimentary toiletries
Hair dryer
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Room types
City view
Landmark view
Non-smoking rooms
Family rooms
Good to know
Languages Spoken
English, French, German, Italian


Full view
100Great for walkers
Grade: 100 out of 100
413Restaurantswithin 0.3 miles
211Attractionswithin 0.3 miles
752Reviews14Q+A100Room tips
Traveler rating
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  • 72
  • 23
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  • 7
Time of year
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Popular mentions
Kristina Tseval wrote a review Jul 2021
Tallinn, Estonia142 contributions45 helpful votes
This is not a usual hotel, this is a place you feel HOME. I would say that this is one of the best places I’ve ever stayed. From the very beginning you feel wanted and cared for here. Experience starts from the door, when you have to ring an actual bell to come in and receptionist welcomes you to The Place, proposes a welcome drink and takes care of your luggage. We had a penthouse, and that’s just breathtaking. The view from the bathroom on the second floor is overlooking Firenze Dome and surroundings. Just imagine taking a bath with this one! The room is spacious, the bed is super comfy, we had welcome presents, and the minibar in the room is also free of charge. Cleaning in our room was made twice a day. The breakfast is included in the room price and you can have it served in the room or on the terrace of the hotel overlooking one of the beautiful Florentinian churches. Breakfast is also to die for. Very tasty and fresh! In this Place we found everything we dreamed for!
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Date of stay: July 2021
1 Helpful vote
Larusso wrote a review Jul 2021
Budapest, Hungary56 contributions81 helpful votes
I love this place, I mean, THE Place. We were amazed from the moment we arrived and were welcomed by the friendly staff and taken to our beautiful suite with its top notch amenities and cute balcony overlooking the piazza. The dedication and service we received throughout our stay, whether it was the F&B staff or the Reception team, were flawless. The Place is such a gem and we will be sure to return!
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Date of stay: June 2021
Sleep Quality
Room Tip: Get the balcony suite overlooking the piazza!
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Maksim wrote a review Jun 2021
Dubai, United Arab Emirates20 contributions22 helpful votes
The Place is everything you’d expect and more from a hotel of this quality. There are a lot of pretty disappointing “five star” hotels out there, but The Place is not one of them. The service is beyond impeccable (super friendly and helpful staff), the property is immaculate (very tasteful decor), and overall you remember what “luxury hotel” is supposed to mean. Without a doubt, I would stay here again next time I’m in Florence. Just a really great experience overall, so thank you to everyone at The Place!
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Date of stay: May 2021Trip type: Traveled with friends
EmandDee wrote a review Jan 2021
London, United Kingdom146 contributions74 helpful votes
The JK is extraordinary, it is like being a guest in an elegant home with the warmest of hosts. The rooms are luxurious and the design lovely but what makes it special is the staff. From your welcome in what feels like a cosy study, to never having to give your name or sign for anything, it is like being greeted and looked after by friends. Lovely food and excellent restaurant recommendations. Lorenzo also organised two super trips, one a private day trip around the Tuscan vineyards and to Siena, one a walking tour of Florence. One small tip - a bell on tables (like in Japan) to call staff from the terrace might be useful? But that is a tiny suggestion - how otherwise do you improve on perfection? We almost don't want to go to another JK in case it isn't so special. I was there for my birthday and was given a little cake and a gift of their wonderful "house room scent" - I'd asked where to buy it so a thoughtful choice.
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Date of stay: September 2020
JulieAG wrote a review Dec 2019
Houston, Texas86 contributions49 helpful votes
What a treat. We fell in love with this hotel that doesn’t feel anything at all like a hotel but more like a cozy home. We were treated like family by Maria, Lily and Fredrick and the entire crew who cared for our every need. We were greeted with a welcome drink and showed to our adorable room that also contained a welcoming bottle of Prosecco and yummy snacks. The Pink Room is simply adorable! While we only stayed one night, we experienced the treat of a lifetime. Thank you! You have perfected hospitality❤️.
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Date of stay: December 2019Trip type: Traveled as a couple
2 Helpful votes
$455 - $836 (Based on Average Rates for a Standard Room)
jk place firenze florence, jk place firenze hotel florence
ItalyTuscanyProvince of FlorenceFlorenceFlorence Historic Center / Santa Maria Novella
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Frequently Asked Questions about The Place Firenze
Which popular attractions are close to The Place Firenze?
Nearby attractions include Mercato Centrale (0.3 miles), Florence in few hours (0.3 miles), and Massai Orafi in Florence (0.3 miles).
What are some of the property amenities at The Place Firenze?
Some of the more popular amenities offered include free wifi, free breakfast, and an on-site restaurant.
Which room amenities are available at The Place Firenze?
Top room amenities include a minibar, air conditioning, and a flat screen TV.
What food & drink options are available at The Place Firenze?
Guests can enjoy free breakfast, an on-site restaurant, and a lounge during their stay.
Is parking available at The Place Firenze?
Yes, a parking garage, paid private parking nearby, and valet parking are available to guests.
What are some restaurants close to The Place Firenze?
Conveniently located restaurants include Ristorante OLIVIERO 1962, Ristorante Brandolino, and Bambi Trippa e Lampredotto.
Is The Place Firenze located near the city center?
Yes, it is 0.4 miles away from the center of Florence.
Are any cleaning services offered at The Place Firenze?
Yes, dry cleaning and laundry service are offered to guests.
Are pets allowed at The Place Firenze?
Yes, pets are typically allowed, but it's always best to call ahead to confirm.
Which languages are spoken by the staff at The Place Firenze?
The staff speaks multiple languages, including English, French, German, and Italian.
Are there any historical sites close to The Place Firenze?
Many travelers enjoy visiting Duomo - Cattedrale di Santa Maria del Fiore (0.4 miles), Florence American Cemetery (4.8 miles), and Basilica of Santa Croce (0.7 miles).