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Piazza di Santa Maria Novella 7, 50123, Florence Italy
Lowest prices for your stay
Booking.com
$775
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Expedia.com
Only 2 left at
$647
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Free cancellation until 10/09/22
Only 2 left at
$647
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Free cancellation until 10/09/22
Priceline
Hotels.com$659
Agoda.com$777
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Prices are the average nightly price provided by our partners and may not include all taxes and fees. Taxes and fees that are shown are estimates only. Please see our partners for more details.
Traveler (352)
Room & Suite (106)
Dining (62)
What is Travelers’ Choice?
Tripadvisor gives a Travelers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travelers and are ranked within the top 10% of properties on Tripadvisor.
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What you can expect during your stay
  • All linens sanitized in high-temperature wash
  • Face masks required for guests in public areas
  • Face masks required for staff in public areas
  • Floors marked for social distancing
  • Hand sanitizer available to guests & staff
  • Stay-at-home policy for staff with symptoms
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Updated 02/19/21 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.
Updated 02/19/21 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.

About

#44 of 430 hotels in Florence
Location
4.8
Cleanliness
4.9
Service
4.8
Value
4.3
Travelers' Choice
Located in the heart of the city, The Place Firenze is an exceptional haven, more like a sophisticated Home than a hotel, adored by everyone who stays behind its discreet townhouse facade. Inside, it is elegance epitomized, with centuries worth of artifacts and lovingly homemade food served all day in its comfortable lounges. This is where different stylistic philosophies are harmoniously joined together: a Charles X fireplace, objects from the 70s, neoclassical furniture and lamps from the 50s, fit perfectly with the sleek masculine soft-colored décor. In between forays to explore the city, retreat to the hotel for drinks or perhaps a homemade cake. Watch the world go by on the al fresco Terrace in Piazza Santa Maria Novella, relax with a spritz in The Bar or on the private Rooftop Terrace with its citywide views. The Kitchen, with its refined atmosphere, serves excellent organic Tuscan and Italian specialties. The knowledgeable concierge team will happily arrange exclusive and unique experiences.
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Property amenities
Valet parking
Free High Speed Internet (WiFi)
Free breakfast
Babysitting
Strollers
Pets Allowed ( Dog / Pet Friendly )
Meeting rooms
Massage
Paid private parking nearby
Wifi
Bar / lounge
Restaurant
Breakfast in the room
Complimentary welcome drink
Outdoor dining area
Special diet menus
Rooftop terrace
Baggage storage
Concierge
Newspaper
Non-smoking hotel
Shared lounge / TV area
24-hour front desk
Dry cleaning
Laundry service
Ironing service
Shoeshine
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Room features
Soundproof rooms
Bathrobes
Air conditioning
Housekeeping
Minibar
Flatscreen TV
Sofa bed
Bidet
Private balcony
Room service
Safe
Seating area
Sofa
Telephone
VIP room facilities
Wardrobe / closet
Bottled water
Clothes rack
Private bathrooms
Wake-up service / alarm clock
Walk-in shower
Bath / shower
Complimentary toiletries
Hair dryer
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Room types
City view
Landmark view
Non-smoking rooms
Suites
Family rooms
Good to know
HOTEL CLASS
HOTEL STYLE
Boutique
Romantic
Languages Spoken
English, French, German, Italian

Location

Full view
100Great for walkers
Grade: 100 out of 100
413Restaurantswithin 0.3 miles
216Attractionswithin 0.3 miles
778Reviews14Q+A100Room tips
Traveler rating
  • 658
  • 74
  • 25
  • 10
  • 11
Time of year
Traveler type
Language
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Popular mentions
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Most Recent
VPRY17 wrote a review Oct 1
7 contributions2 helpful votes
Well-located and beautifully decorated, The Place would be an outstanding accommodation if not for the indifferent and uncaring staff. Should a guest have an issue or concern, it is unlikely that it will be handled graciously by the apparently all-male management, based on my own recent experience. I will never return, and I urge my fellow female travellers to take heed.
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Date of stay: September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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Alyssa R wrote a review Sep 2022
1 contribution1 helpful vote
We stumbled upon The Place while walking through Florence and noticed their cute exterior dining experience set up outside. Bad decision. The staff was so rude and arrogant, acting as of we did not belong. There was no greeting, no checking up on us while dining, and no apologies for the coffee they served that came out with cream that was curdled. The food was decent and the 2nd coffee they brought happened to be delicious, but we will never go back. We noticed that after we sat down, they were turning certain people away saying that only hotel guests could eat there, which was false because we were not hotel guests. The manager eyed people up and down and made decisions on who to sit based on his opinion if your appearance. Such a disgrace.
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Date of stay: September 2022Trip type: Traveled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
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Cal Girl wrote a review Aug 2022
3 contributions
We decided to choose this luxury hotel with a beautiful view of the Piazza di Santa Maria Novella for our one night in Florence before traveling to the countryside of Tuscany and we are so glad that we dd! Sylvia greeted us with an offer for complementary Prosecco upon arrival and tiled us to our room with the amazing view of the piazza, with beautiful fruit and personal expresso machine. We were in close proximity to many restaurants, Ponte Vecchio, and shopping. Fabio, Carlos, Alvin, and in the restaurant, Zach and Carolina were all above and beyond in their excellent service and made us feel at home. Our stay included a sit down gourmet breakfast our our choice and we had drinks from the bar delivered to our room. Our new home away from home. BRAVO the Place. We would love to visit again . Do not hesitate to stay here.
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Date of stay: August 2022
Value
Location
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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Karen S wrote a review Jul 2022
3 contributions1 helpful vote
The highlight of our Italian adventure started and ended at The Place Firenze. Claudio the concierge took care of us before we arrived and made us feel like the gorgeous hotel was our home away from home. Rooms are spacious and comfortable and the common areas are dreamy. Decor stunning and we could not have been more well taken care of. We had an early departure (4:30am!) and they insisted on making coffee before we left and packed breakfast on the go. Would 100% recommend.
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Date of stay: July 2022
Cleanliness
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
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Eileen S wrote a review Jul 2022
Montreal, Canada70 contributions27 helpful votes
Let me just preface with we stayed at The Place when it was called JK place, about ten years ago. We had the most spectacular time then, that is why we returned here. Unfortunately we did not have the same experience. I know they are close to the train station but travelling in July when it is hot, I decided to get a transfer from them. I know. Lazy. The driver was late, he had out train time and number, the meeting place where we were supposed to meet, he wasn’t there. We were just going to start to walk there when the driver called me. A short ride indeed. Upon check in our room wasn’t ready yet and as per last time we were offered a drink, we chose Prosecco. We were supposed to have a room upgrade by the way and through our agent who booked us. The room was small by all means. The bathroom beautiful. The shower was excellent. The bed comfortable but small. The breakfast awesome. The location great. The staff, cold. I had emailed the place about our stay when it was JK place and they had offered me a 10% discount. When I brought this up it was like a major incident. I felt like I was told, well you get to stay here and that should be the gift itself. We asked about nearby restaurants and the staff wasn’t knowledgeable or just wanted us to eat there, granted the food was delicious. Would I stay there again? No.
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Date of stay: July 2022
Location
Service
Sleep Quality
Room Tip: Always ask for an upgrade
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
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SimonT962 wrote a review Jul 2022
London, United Kingdom145 contributions78 helpful votes
Yes all the superlatives apply in this discrete boutique hotel. Also very conveniently located, near the station, on the beautiful Piazza, and a short trot to all the main attractions! Staff all delightful, particularly the front of house/concierge for whom nothing was too much trouble, and they had wonderful local advice on eateries and places to go. My only small negative (which i told the hotel) was the breakfast service which went all a bit slow and chaotic with the 2 hardworking waitresses disappearing for long periods - i asked if they were making the breakfast too?! but that aside the food was excellent and the waiting staff lovely. Room sizes and aspect vary hugely - some looked very internal. so i would be choosey and avoid the cheaper rooms. But we will definitely stay here again
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Date of stay: June 2022
Value
Rooms
Service
Room Tip: Be choosey; i would not want an internal facing room
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
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Milena S wrote a review Jun 2022
North Miami Beach, Florida3 contributions7 helpful votes
If you want to be treated like family this is a place to be. The staff is amazing the GM Claudio super knowledgeable and helpful in getting around town, restaurants, activities etc. great food, beautiful new rooms and more will def come back
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Date of stay: June 2022Trip type: Traveled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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stephaneruhl wrote a review May 2022
Nice, France3 contributions2 helpful votes
We have booked a Deluxe Room. Supposed Covering around 32 sqm (344 sq. ft.), they are located at the heart of the House and look onto the secluded inner courtyard, as indicated in the website. They hosted us in a 25 sqm room looking as a cave at the end of the corridor.. Complaining to the staff we have been told not to see it like that ..... So when you book a Deluxe room and you are given a standard one you don't have to be upset because when you told it to the manager, this guy replies you that he feels offended. If you come by car, they park it in a place, needed 45 minutes to bring it back. And charged 58 Euros/day. Definitely not the place to be despite the location. Definitely not a luxury 5 stars hotel Definitely not a 5 stars Hotel service
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Date of stay: May 2022
Cleanliness
Service
Sleep Quality
Room Tip: Not the number 10 sold as a deluxe room but which is a standard one. But charged as a deluxe.
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
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AmsterdamScott wrote a review May 2022
Amsterdam, The Netherlands19 contributions7 helpful votes
We came to Florence and stayed at the Place Firenze as a birthday trip for my husband. We felt so welcomed at the Place Firenze from the moment we stepped in until we left four days later. The staff were so friendly and helpful. The room was clean, pretty and overall an amazing experience. We will definitely come back whenever we come back to Florence. It was the perfect boutique hotel experience.
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Date of stay: April 2022
Rooms
Service
Sleep Quality
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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Mary D wrote a review Apr 2022
Charlotte, North Carolina30 contributions27 helpful votes
We initially booked 3 nights but decided to extend our stay another night because we liked it so much. It’s a boutique hotel with impeccable service and well-designed elegant rooms. We stayed in Room #1 which had an adorable balcony and awesome view of Santa Maria Novella church. The entire hotel is very tastefully done. Breakfast is delicious & included - it is served on time each morning in a beautiful presentation with elegant serving ware. The location is perfect and walking distance to everything Every single staff member were professional, friendly and went out of their way to accommodate you. We left very impressed! Will most definitely return. One of my new favorite hotels. Thank you!
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Date of stay: April 2022Trip type: Traveled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
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PRICE RANGE
$503 - $1,455 (Based on Average Rates for a Standard Room)
ALSO KNOWN AS
jk place firenze florence, jk place firenze hotel florence
LOCATION
ItalyTuscanyProvince of FlorenceFlorenceFlorence Historic Center / Santa Maria Novella
NUMBER OF ROOMS
20
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Frequently Asked Questions about The Place Firenze
Which popular attractions are close to The Place Firenze?
Nearby attractions include Mercato Centrale (0.3 miles), Jimmy's Leather Collection (0.3 miles), and Florence in few hours (0.3 miles).
What are some of the property amenities at The Place Firenze?
Some of the more popular amenities offered include free wifi, free breakfast, and an on-site restaurant.
Which room amenities are available at The Place Firenze?
Top room amenities include a minibar, air conditioning, and a flat screen TV.
What food & drink options are available at The Place Firenze?
Guests can enjoy free breakfast, an on-site restaurant, and a lounge during their stay.
Is parking available at The Place Firenze?
Yes, a parking garage, paid private parking nearby, and valet parking are available to guests.
What are some restaurants close to The Place Firenze?
Conveniently located restaurants include Ristorante Brandolino, Pine&Apple, and Mister Pizza.
Is The Place Firenze located near the city center?
Yes, it is 0.4 miles away from the center of Florence.
Are any cleaning services offered at The Place Firenze?
Yes, dry cleaning and laundry service are offered to guests.
Are pets allowed at The Place Firenze?
Yes, pets are typically allowed, but it's always best to call ahead to confirm.
Which languages are spoken by the staff at The Place Firenze?
The staff speaks multiple languages, including English, French, German, and Italian.
Are there any historical sites close to The Place Firenze?
Many travelers enjoy visiting Duomo - Cattedrale di Santa Maria del Fiore (0.4 miles), Florence American Cemetery (4.8 miles), and Basilica San Miniato al Monte (1.2 miles).