Awakening the sense of wonder and creating a memorable experience is the goal of DEMO, a visionary idea transplanted into the context of the Romagna coast with feet sunk in the golden sands of Rimini. Starting from the recovery of a disused local pension, the project involved the involvement of thirteen architectural firms called to rethink the spaces of what will become a hub for experimentation in hospitality, each with their own inspiration and their own idea of hospitality. So an eclectic space that brings together different design figures, in the name of connection and uniqueness and which will be the reference point for the sector.