Coziness, comfort, casual elegance, class and flawless service: this Hotel delivers big-time! The rooms are striking, thoughtfully, decorated and designed with warmth and a sophisticated aesthetic that combines boldness and originality. Characteristic of the unique Firmdale Hotel decor…. splashes of rich color everywhere, in daring combinations, with a hint of humor in the eclectic choice of wall hangings and accessories. Walls are covered in fabrics coordinated with beautifully upholstered, headboards, bed benches, sofas and occasional chairs. The beds are incredibly comfortable, dressed with luxurious linens that are deliciously silky. Window treatments, are equally stunning and decadent. All, simply ‘smashing’ is the word ! Innovative design in the rooms and bathrooms provides ample space for guests’ belongings.. The toiletries are intoxicatingly fragrant, with subtle citrus scents that soothe. Decor in the restaurant /bar, reception area, and the two large main floor sitting rooms available for reading, lounging, dining or business meetings is lush and inviting. The physical elements all speak to the comfort and pampering of guests. But the hard working staff, all so attentive, cheerful and efficient really make the guests feel welcome and important. They look you in the eye, address you by name and generally make you feel personally welcome, like you matter! Everywhere! In the dining room, staff is conversational and friendly and so quick to bring the food. Housekeeping, managing to clean your room as soon as you’ve gone quick as elves ! Everything glistens and shines! Wonderful concierges, like AC, always cheerful and innovative, tirelessly deliver the impossible. And Julian, Alef, Justin, Greg, Michael, all so friendly and endlessly helpful. And Ali, who when I left a personal belonging in a restaurant my second day here, kindly rushed off to retrieve it and bring it to me before I had even thought about how to get it back! And this seamless engine of perfection operates under the direction of SoHo’s general manager, the guy at the top, Jason Phillips who knows a thing or two about running it all at the highest of standards, where every need is not just met, but exceeded and delivered on a silver platter with good humor and style. With constant consistent attention to the tiniest detail! !!! A heavenly haven on earth!…