Big time attractions such as the London Eye and a thriving theatre scene (compliments of the National Theatre and the Young Vic) are but a few of the reasons that Southbank is such a collectively cherished part of town. With plenty of family friendly activities and venues lined up along a pedestrianized river bank between Westminster Bridge and Waterloo Bridge, visitors can always expect a casual and festive atmosphere. On top of all the fun stuff to do at Southbank is the opportunity to simply sit back and admire photo-op views of iconic landmarks like Parliament and St Paul's Cathedral, just on across the Thames.