We noticed that you're using an unsupported browser. The Tripadvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

The Piccadilly London West End

Save
Share
65 - 73 Shaftesbury Ave Piccadilly, London W1D 6EX England
COVID-19 update: See the added health and safety measures this property is taking.Read more
Lowest prices for your stay
Expedia.com
Travelocity
ZenHotels.com
$277
View deal
Hotels.com
Orbitz.com
eDreams
View all 16 deals
Prices are the average nightly price provided by our partners and may not include all taxes and fees. Taxes and fees that are shown are estimates only. Please see our partners for more details.
traveler_photos_ffffe986 (388)
360
album_panoramas (14)
videos_ffffdbd1 (2)
What is Travelers’ Choice Best of the Best?
This award is our highest recognition and is presented annually to those businesses that are the Best of the Best on Tripadvisor, those that earn excellent reviews from travelers and are ranked in the top 1% of properties worldwide.
Learn more

About

#46 of 1,170 hotels in London
Location
Cleanliness
Service
Value
2021 Travelers' Choice Best of the Best
Modern hotel; multilingual staff; situated in the heart of theatre land; near Piccadilly Circus, Leicester Square; restaurants.
Read more
room_amp_suite (237)237
Full view
Property amenities
amenity_free_internet_title_ad3
amenity_fitness_center_title_ad3
hotel_amenity_bar_lounge
hotel_amenity_airport_transportation
hotel_amenity_spa
hotel_amenity_24_hour_security
hotel_amenity_baggage_storage
hotel_amenity_24_hour_front_desk
hotel_amenity_wifi
hotel_amenity_restaurant
hotel_amenity_breakfast_buffet
hotel_amenity_complimentary_tea
hotel_amenity_taxi_service
hotel_amenity_concierge
hotel_amenity_newspaper
hotel_amenity_non_smoking_hotel
hotel_amenity_express_check_in_check_out
hotel_amenity_dry_cleaning
hotel_amenity_laundry_service
hotel_amenity_ironing_service
Show more
Room features
hotel_amenity_air_conditioning
hotel_amenity_room_service
hotel_amenity_safe
hotel_amenity_iron
hotel_amenity_laptop_safe
hotel_amenity_wake_up_service_alarm_clock
hotel_amenity_minibar
hotel_amenity_flatscreen_tv
Room types
tags_category_tag_non_smoking_rooms_1
Good to know
HOTEL CLASS
HOTEL STYLE
hotel_style_tag_6226
hotel_style_tag_11266
Languages Spoken
hotel_amenity_english, hotel_amenity_spanish, hotel_amenity_italian
1465Reviews47Q+A100Room tips
Traveler rating
  • 1,216
  • 188
  • 42
  • 13
  • 6
Time of year
Traveler type
Language
  • More
Selected filters
  • Filter
  • English
Popular mentions
Andy wrote a review May 2021
Barnsley, United Kingdom25 contributions1 helpful vote
Good location nice n clean but the bed was supposed to be a double but it was more like a 3 quarter also unless you were less your a child you could not sit comfortably on the loo as too close to wall bt we were allowed to change rooms no extra charge and that room was brilliant proper bathroom large double bed so overall was ok in end would go again but make sure you ask for a proper room
Read more
Date of stay: April 2021Trip type: Traveled as a couple
Room Tip: Ask for a bathroom
See more room tips
Helpful
Share
Amy C wrote a review May 2021
London, United Kingdom321 contributions270 helpful votes
Went for safety of not getting home late 😴 hotel staff was nice and room service too and clean bedding and surroundings and reasonable price and reasonable wifi and tv service and wake up alarm for getting up 4 breakfast
Read more
Date of stay: July 2020Trip type: Traveled with friends
Helpful
Share
adventure-is-there wrote a review Apr 2021
Luton, United Kingdom138 contributions19 helpful votes
I actually would give this hotel less than 1 star, if that were possible. I arrived at The Piccadilly London yesterday, luggage in hand and my business partner on his way only to find the hotel completely closed and boards on the inside barring all entry. Thinking there was another entrance, I called the hotel reservations number from a piece of paper stuck up outside on the wall. I was put through not to reservations, but someone who informed me that the hotel was not open and they had moved me to another hotel in Moorgate miles away. The Piccadilly London allowed me to make a booking in April and sent me a confirmation email! I was left stuck outside the hotel with no accommodation, as the Moorgate hotel was too far and my business partner was on the way. What kind of hotel treats their customers this way? I have never experienced such a horrific experience than standing outside trying to find out what was going on from someone on the phone. Not to mention they moved my booking and didn't bother to inform me of this until I had already travelled to the Piccadilly London. You would think that was the worst of it, but despite being reassured they hadn't charged me for my stay, guess what...they have! Now I am waiting on a refund and beyond furious. I will not be staying at this hotel ever, a hotel who has failed to communicate with me on every instance. I was forced to trek around London with my luggage to find a hotel that was open, very upset while trying to let my business partner know what had happened. I recommend everyone stay at the Radisson on Mercer Street instead, a hotel who could give me a room as a walk-in and was a wonderful stay. They deserve your custom.
Read more
Date of stay: April 2021
Value
Location
Service
Trip type: Traveled on business
Room Tip: Do not stay here. Just don't do it.
See more room tips
1 Helpful vote
Helpful
Share
Kelly wrote a review Mar 2021
1 contribution1 helpful vote
We had a booking with the hotel for October. We could not attend due to following Government guidlines on COVID. They offered us to re book within a few weeks (Full National Lockdown) Could not attend.. obviously! . Now they will NOT allow us to re book or return our money!!! Absolutely HORRENDOUS customer service. All we wanted was to re book for when restrictions are lifted. UNPROFESSIONAL AND COMPLETELY UNREASONABLE.
Read more
Date of stay: October 2020
Value
Cleanliness
Service
1 Helpful vote
Helpful
Share
Ieva Vi wrote a review Oct 2020
1 contribution2 helpful votes
Great and friendly staff, amazing atmosphere, cozy and very clean - especially at these times. Water on arrival, the staff asked if we have face covering mask, as they can provide you one for free, as well as hand sanitizer gel. Staff members were welcoming and always helpful. Thank you Marcel, Aaron, Slav and Gurdeep for great service! I will definitely recommend this hotel for my friends. Best Wishes
Read more
Date of stay: September 2020
Cleanliness
Service
userrating.prompt.190
Room Tip: 302 is the best Four poster room with amazing bathtub
See more room tips
3 Helpful votes
Helpful
Share
Previous
123456
PRICE RANGE
$208 - $471 (Based on Average Rates for a Standard Room)
ALSO KNOWN AS
best western london, london best western
FORMERLY KNOWN AS
Shaftesbury Premier London Piccadilly Hotel
LOCATION
United KingdomEnglandLondonSoho
NUMBER OF ROOMS
67
Is This Your Tripadvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing