The Piccadilly London West End
65-73 Shaftesbury Avenue Piccadilly, London W1D 6EX England
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About
#44 of 3,043 hotels in London
Location
4.9
Cleanliness
4.8
Service
4.8
Value
4.6
Modern hotel; multilingual staff; situated in the heart of theatre land; near Piccadilly Circus, Leicester Square; restaurants.
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Property amenities
Free High Speed Internet (WiFi)
Fitness Center with Gym / Workout Room
Bar / lounge
Airport transportation
Spa
24-hour security
Baggage storage
24-hour check-in
Wifi
Restaurant
Breakfast buffet
Complimentary Instant Coffee
Complimentary tea
Special diet menus
Taxi service
Concierge
Newspaper
Non-smoking hotel
Doorperson
24-hour front desk
Express check-in / check-out
Private check-in / check-out
Dry cleaning
Laundry service
Ironing service
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Room features
Air conditioning
Room service
Safe
Iron
Laptop safe
Wake-up service / alarm clock
Minibar
Flatscreen TV
Room types
Non-smoking rooms
Good to know
HOTEL CLASS
HOTEL STYLE
Value
Centrally Located
Languages Spoken
English, Spanish, Italian
Location
65-73 Shaftesbury Avenue Piccadilly, London W1D 6EX England
The Piccadilly London West End
Getting there
Great for walkers
Grade: 100 out of 100
100
London City Airport
7.9 mi•
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Heathrow Airport
14.3 mi•
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Leicester Square
4 min•Underground
Rental Cars
1,028 Restaurants
within 0.3 miles
2040Reviews53Q+A100Room tips
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Very welcoming staff and the room was very comfortable with everything you need for a good night. Reasonably stocked mini bar, Nice bowl of fruit and bottled water supplied. Lovely Indian Restaurant in the hotel. Good buffet breakfast. The only thing missing is a bar. We returned to the hotel at 10.30 and the restaurant which also acts as the bar was closed.
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Date of stay: December 2023Trip type: Traveled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Everything about our stay was fantastic and the hotel staff went out of their way to make us feel very welcome and special. I had booked the room due to its proximity to the theatre but also as we were celebrating a special birthday for my partner who had just turned 50 in the week. When we arrived at check in we were treated to some lovely mulled wine, which was very welcome given how cold it was outside. We were checked in very quickly and after a short wait we were shown to our room where we had a lovely surprise as the Hotel had gone out of their way to dress the bed and gift us a bottle of Prosecco as a presenter to my partner, what a lovely touch and completely unexpected! The room had everything we needed and was extremely comfortable with super soft bedding and a choice of pillows which made for an excellent night sleep. Breakfast was a buffet style affair and whiles we had to wait a few minutes for a table to be available, it was again to a very high standard. Throughout our stay the staff were amazing and so very friendly, you can tell they want to help you and are not just going through the motions, unlike some other London hotels. The location was perfect for central London and whilst that comes with the issue of it being very busy on the streets and quite noisy most of the time, it is perfect for exploring town and going to the theatre. It is not as cheap as some places but it is worth every penny and I can’t recommend this hotel highly enough.…
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Date of stay: December 2023Trip type: Traveled as a couple
Room Tip: The hotel is within easy walking distance of Tottenham Court Road underground station and on 50m...
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from The Piccadilly London West End, Guest Services / Front Office at The Piccadilly London West End
Responded today
Dear Rich1705, Thank you for sharing such a delightful review of your recent stay with us. We are genuinely thrilled to hear that you had a fantastic experience and that our team could contribute to making your partner's 50th birthday celebration special. Your detailed feedback warms our hearts, and we appreciate your kind words about the mulled wine, the surprise Prosecco, and the thoughtful bed dressing. We're delighted that the room's amenities, including the super-soft bedding and pillow choices, added to your overall comfort and resulted in an excellent night's sleep. We also appreciate your understanding regarding the busy and sometimes noisy central London location. Your recommendation means the world to us, and we are grateful for your recognition of our team's genuine hospitality. As we continuously strive to provide exceptional experiences, your feedback is invaluable. We look forward to welcoming you back for more memorable moments in the heart of London. Best Regards, Tarun Bhandari Hotel Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
A perfect weekend London getaway for myself and my daughter. What makes this hotel stand apart is the front of house staff. From the moment you walk in the door you are made so welcome. From a courtesy hot chocolate to the smiles and welcoming comments from the reception staff just made things so nice. Personally shown to our room and a guided tour around it. 5 star for customer service. Topped off with the most comfortable beds and all in all a great stay
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Date of stay: December 2023Trip type: Traveled with family
Value
Location
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from The Piccadilly London West End, Guest Services / Front Office at The Piccadilly London West End
Responded today
Dear 699robl, We are delighted to hear that you had a wonderful experience during your London getaway at our hotel! It's truly rewarding to know that our front-of-house staff contributed to making your stay memorable. I appreciate your positive feedback on the courtesy hot chocolate, welcoming reception staff, and the personalized room tour. Ensuring a high standard of customer service is our priority, and I'm thrilled that we earned a 5-star rating from you. If you have any specific suggestions for improvement or if there's anything you'd like to see enhanced for future stays, please feel free to share. We're committed to continually elevating our guests' experiences, and your insights are valuable. Thank you for choosing our hotel, and we look forward to welcoming you and your daughter back for another exceptional stay! Best Regards, Tarun Bhandari Hotel Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Exceptional service. Rooms very clean and comfortable and very good variety at breakfast. Doina, Tatum and Aura very helpful and friendly and made us feel very welcome. Can't wait to return on Dec 16th for a long weekend.
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Date of stay: November 2023Trip type: Traveled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
Response from The Piccadilly London West End, Guest Services / Front Office at The Piccadilly London West End
Responded 5 days ago
Dear nataliewR8541KY, Thank you for taking the time to share your delightful feedback. We are thrilled to hear about your exceptional experience, from the clean and comfortable rooms to the variety at breakfast. Doina, Tatum, and Aura are delighted to read your comments. Knowing that their helpful and friendly service made you feel welcome is truly rewarding for us. We look forward to hosting you again on December 16th for another memorable weekend. If there's anything specific you'd like during your stay, feel free to let us know in advance. Best Regards, Tarun Bhandari Hotel Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Our stay was lovely, from the room to the spa, the breakfast and the staff. I would like to thank you all for making our stay a fantastic stay in London. The location is awesome, right in the heart of SoHo. Maybe not a lot of tables to have breakfast, but that’s a little issue.
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Date of stay: December 2023Trip type: Traveled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
Response from The Piccadilly London West End, Guest Services / Front Office at The Piccadilly London West End
Responded 1 week ago
Dear Bart V, Thank you for taking the time to share your feedback about your recent stay at our hotel. We appreciate your comments and are pleased to hear that you found our location excellent, and enjoyed our great customer service. Providing a warm and welcoming experience is important to us. We apologize for any inconvenience you experienced with breakfast. We understand the concern, and we will take your feedback into account as we work on improving our dining arrangements to better accommodate our guests. Your feedback is valuable to us, and we look forward to the opportunity to host you again in the future. Warm regards, Tarun Bhandari Hotel Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
We had a couple of nights in London for our 20th wedding anniversary and picked this hotel as a treat. We were not disappointed. It was a great location for all we wanted to do and the staff were all excellent. We mentioned it was our anniversary when we dropped our luggage off (a very useful feature) and when we arrived at our room later the staff had kindly laid on some extras for us which made our stay even more special. Very nice breakfast too.
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Date of stay: November 2023Trip type: Traveled as a couple
Value
Location
Service
Room Tip: Being able to leave your luggage before and after checkin/out is very handy.
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
Response from The Piccadilly London West End, Guest Services / Front Office at The Piccadilly London West End
Responded 1 week ago
Dear colinM4252ZK, Thank you for choosing to celebrate your 20th wedding anniversary with us at The Piccadilly West End. It was a pleasure to have you as our guests, and we are delighted to hear that you had a memorable experience. We greatly appreciate your positive feedback regarding our central location, excellent staff, and the special touches provided to enhance your celebration. Our team takes pride in delivering exceptional service, and we are thrilled that we could contribute to making your stay more special. Your kind words about the breakfast are also noted, and we are pleased that you enjoyed the dining experience. We hope your anniversary trip was filled with joy and cherished moments. It would be an honour to welcome you back in the future for more celebrations or any other occasions. Warm regards, Tarun Bhandari Hotel Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
The hotel is lovely, and the staff are lovely, especially the receptionists. The beds are comfy and the heated floors add the little bit extra. Breakfast is very nice and it’s a buffet style with hot and cold food. However, I would not rate this a 5* for some very small reasons: 1. When we got there, there was no shampoo or shower gel. We had to ask at reception but you would think with it being a new customer this would be checked. 2. The Wi-Fi is shocking. I had better Wi-Fi on some of the underground’s. 3. We stayed in room 103 and there is music from the souvenir shock downstairs until 10:00 like literally vibrating the floor. And you can hear every single thing outside and in the corridor. I would personally stay again as long as I could request a room on a higher floor.
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Date of stay: November 2023Trip type: Traveled as a couple
Room Tip: Do not take a room on the first floor - at least road facing.
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
Response from The Piccadilly London West End, Guest Services / Front Office at The Piccadilly London West End
Responded 1 week ago
Dear Rebeka G, Thank you for taking the time to share your feedback following your recent stay at The Piccadilly West End. We appreciate your positive comments about our lovely staff, comfortable beds, heated floors, and the quality of our breakfast buffet. However, we also acknowledge your concerns, and we value your input as it helps us continually improve our services. We sincerely apologize for the oversight with the missing shampoo and shower gel. This is not reflective of our usual standards, and we will ensure that our housekeeping team pays closer attention to such details in the future. We regret that you experienced issues with the Wi-Fi during your stay. Our IT team will investigate and work to enhance the connectivity to provide a smoother experience for our guests. We apologize for the disturbance caused by the music from the souvenir shop and noise from outside. Your comfort is our priority, and we will explore solutions to minimize such disruptions, especially for rooms on lower floors. I sincerely regret that we did not have the opportunity to hear that you would have perhaps preferred a quitter room. We are confident that we can always find the perfect room for each of our residents. Please rest assured that I will update your profile with your preference for quite room, for future stays. Your suggestion about requesting a room on a higher floor is duly noted, and we will do our best to accommodate such preferences for future stays. We appreciate your understanding and hope to have the opportunity to welcome you back for an improved experience. Best Regards, Tarun Bhandari Hotel Manager Warm Regards, Daniela Tapoi Guest Experience Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Our stay here was absolutely amazing. From start to finish, the staff where incredible and very friendly, area was perfect and even though it was busy the room was quiet at night. Spotlessly clean and a lovely spacious room. I will definitely be back!
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Date of stay: November 2023Trip type: Traveled with friends
Value
Location
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
Response from The Piccadilly London West End, Guest Services / Front Office at The Piccadilly London West End
Responded 1 week ago
Dear Ninball, Thank you for sharing your wonderful experience with us following your recent stay at The Piccadilly West End. We are delighted to hear that you had an amazing stay and appreciated our friendly staff, perfect location, and the cleanliness of your spacious room. To maintain this high standard and further enhance our guests' experiences, we would like to express our gratitude for your positive feedback. We are thrilled to know you found our staff incredible. To add a personal touch, we will work on implementing a more personalized welcome for our guests, ensuring a memorable start to their stay. While our rooms are already spacious and spotlessly clean, we will continuously evaluate our amenities to ensure they meet and exceed the expectations of our valued guests. We look forward to welcoming you back soon again to enjoy our hospitality again. Best Regards, Tarun Bhandari Hotel Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
My wife & I are 68 and 65 year old Americans. We stayed in a Club Room with Continental Breakfast for 6 nights. We enjoyed our stay in the hotel. The staff was very friendly and helpful. Breakfast was good quality with choices of eggs, meats, cereals, fruit, bread/pastries. Our room was ready early which allowed for check-in several hours in advance of the stated 2pm check-in. There was a fruit basket and complimentary bottled water in the room. The hotel is centrally located allowing you to walk to many locations (theater, shopping, British Museum, Trafalgar Square, National Gallery, etc.) The closest that I have to a complaint is that there is no grab bar in the shower. It was a very big step in and out of the tub to bathe. My wife (5'2") and I (5'10") both had to hold onto the door jam of the bathroom to be sure that we exited safely. Younger guests probably won't have the same concern, but adding a grab bar should be considered.…
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Date of stay: November 2023Trip type: Traveled with family
Value
Location
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
Response from The Piccadilly London West End, Guest Services / Front Office at The Piccadilly London West End
Responded 2 weeks ago
Dear Trek64023939214, Thank you for providing detailed feedback about your recent stay with us. We're delighted to hear that you and your wife enjoyed your time in our Club Room and found our staff friendly and helpful. We appreciate your positive comments about the breakfast choices, the early room availability, and the convenient central location of the hotel. Regarding your concern about the lack of a grab bar in the shower, we sincerely apologize for any inconvenience caused. Your safety and comfort are of utmost importance to us. We will certainly take your suggestion into consideration and explore the possibility of adding grab bars to enhance the bathing experience, especially for our guests who may have mobility concerns. If there are specific details you enjoyed or if there are preferences you'd like us to note for your future stays, please feel free to share. Thank you for choosing our hotel, and we look forward to the opportunity to welcome you back for another enjoyable stay. Best Regards, Tarun Bhandari Hotel Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
The absolute perfect location for London theatres in Soho and for so many main visitor attractions in Piccadilly, Covent Garden and more. The staff were so welcoming and attentive and the deluxe room we booked was perfect. It was my wife's birthday during our two night stay and the hotel left cake and a bottle of prosecco for us both which was a lovely gesture along with rose petals on the bed. We would definitely stay at the Piccadilly London West End again and recommend it thoroughly.
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Date of stay: November 2023Trip type: Traveled as a couple
Value
Location
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Helpful
Response from The Piccadilly London West End, Guest Services / Front Office at The Piccadilly London West End
Responded 2 weeks ago
Dear D9082NOianr, We're thrilled to hear that you found our hotel to be in the absolute perfect location for London theatres and close to many visitor attractions. We're delighted that you enjoyed the deluxe room and that we could contribute to making your wife's birthday special with the cake, prosecco, and rose petals. It warms our hearts to know that our gestures added to the enjoyment of your stay. Your kind recommendation means a lot to us, and we look forward to the pleasure of welcoming you back to The Piccadilly London West End for another memorable stay. If there are specific details you enjoyed or if there are preferences you'd like us to note for your future stays, please feel free to share. Your feedback is valuable to us, and we look forward to the opportunity to host you again in the future. Warm regards, Tarun Bhandari Hotel Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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PRICE RANGE
$238 - $448 (Based on Average Rates for a Standard Room)
ALSO KNOWN AS
best western london, london best western
FORMERLY KNOWN AS
Shaftesbury Premier London Piccadilly Hotel
LOCATION
United KingdomEnglandLondonSoho
NUMBER OF ROOMS
67
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Claim Your ListingTHE PICCADILLY LONDON WEST END - Updated 2023 Prices & Hotel Reviews (England)
Frequently Asked Questions about The Piccadilly London West End
Which popular attractions are close to The Piccadilly London West End?
Nearby attractions include National Gallery (0.3 miles), Strawberry Tours (0.1 miles), and On The Rocks Bar Crawl (0.2 miles).
What are some of the property amenities at The Piccadilly London West End?
Some of the more popular amenities offered include free wifi, an on-site restaurant, and a lounge.
Which room amenities are available at The Piccadilly London West End?
Top room amenities include a minibar, air conditioning, and a flat screen TV.
What food & drink options are available at The Piccadilly London West End?
Guests can enjoy an on-site restaurant, a lounge, and complimentary tea during their stay.
What are some restaurants close to The Piccadilly London West End?
Conveniently located restaurants include Scarlett Green, Green Bar at Hotel Café Royal, and Chop Chop.
Are there opportunities to exercise at The Piccadilly London West End?
Yes, guests have access to a fitness center during their stay.
Does The Piccadilly London West End have airport transportation?
Yes, The Piccadilly London West End offers airport transportation for guests. We recommend calling ahead to confirm details.
Are any cleaning services offered at The Piccadilly London West End?
Yes, dry cleaning and laundry service are offered to guests.
Which languages are spoken by the staff at The Piccadilly London West End?
The staff speaks multiple languages, including English, Spanish, and Italian.
Are there any historical sites close to The Piccadilly London West End?
Many travelers enjoy visiting Houses of Parliament (0.9 miles), Churchill War Rooms (0.7 miles), and Tower of London (2.4 miles).
Is The Piccadilly London West End accessible?
Yes, it offers reduced mobility rooms and facilities for disabled guests. For specific inquiries, we recommend calling ahead to confirm.