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What is Travelers’ Choice Best of the Best?
This award is our highest recognition and is presented annually to those businesses that are the Best of the Best on Tripadvisor, those that earn excellent reviews from travelers and are ranked in the top 1% of properties worldwide.
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#46 of 1,170 hotels in London
Location
Cleanliness
Service
Value
2021 Travelers' Choice Best of the Best
Modern hotel; multilingual staff; situated in the heart of theatre land; near Piccadilly Circus, Leicester Square; restaurants.
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room_amp_suite (237)237
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Property amenities
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Room features
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Room types
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Good to know
HOTEL CLASS
HOTEL STYLE
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Languages Spoken
hotel_amenity_english, hotel_amenity_spanish, hotel_amenity_italian
Location
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100Great for walkers
Grade: 100 out of 100
1095Restaurantswithin 0.3 miles
391Attractionswithin 0.3 miles
Contact
65 - 73 Shaftesbury Ave Piccadilly, London W1D 6EX England
Getting there
Leicester SquareUnderground4 min
Piccadilly CircusUnderground4 min
Rental CarsSee rental cars from $28/day
Nearby restaurants
Scarlett Green
777 reviews6 mintags_category_tag_australian
28-50 Wine Bar & Kitchen Covent Garden
189 reviews5 mintags_category_tag_european
Leicester Square Kitchen
1,508 reviews4 mintags_category_tag_mexican
Steak & Co. Garrick Street Covent Garden
2,039 reviews6 mintags_category_tag_steakhouse
See all nearby restaurantsNearby attractions
National Gallery
39,805 reviews6 mintags_category_tag_art_museums
Strawberry Tours
22,624 reviews3 mintags_category_tag_tours
The Crystal Maze LIVE Experience London
3,454 reviews3 mintags_category_tag_game_entertainment_centers
Banana Pub Crawl
236 reviews4 mintags_category_tag_bar_club_and_pub_tours
See all nearby attractions1465Reviews47Q+A100Room tips
Reviews
Traveler rating
- 1,216
- 188
- 42
- 13
- 6
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Popular mentions
Good location nice n clean but the bed was supposed to be a double but it was more like a 3 quarter also unless you were less your a child you could not sit comfortably on the loo as too close to wall bt we were allowed to change rooms no extra charge and that room was brilliant proper bathroom large double bed so overall was ok in end would go again but make sure you ask for a proper room
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Date of stay: April 2021Trip type: Traveled as a couple
Room Tip: Ask for a bathroom
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Helpful
Went for safety of not getting home late 😴 hotel staff was nice and room service too and clean bedding and surroundings and reasonable price and reasonable wifi and tv service and wake up alarm for getting up 4 breakfast
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Date of stay: July 2020Trip type: Traveled with friends
Helpful
I actually would give this hotel less than 1 star, if that were possible. I arrived at The Piccadilly London yesterday, luggage in hand and my business partner on his way only to find the hotel completely closed and boards on the inside barring all entry. Thinking there was another entrance, I called the hotel reservations number from a piece of paper stuck up outside on the wall. I was put through not to reservations, but someone who informed me that the hotel was not open and they had moved me to another hotel in Moorgate miles away. The Piccadilly London allowed me to make a booking in April and sent me a confirmation email! I was left stuck outside the hotel with no accommodation, as the Moorgate hotel was too far and my business partner was on the way. What kind of hotel treats their customers this way? I have never experienced such a horrific experience than standing outside trying to find out what was going on from someone on the phone. Not to mention they moved my booking and didn't bother to inform me of this until I had already travelled to the Piccadilly London. You would think that was the worst of it, but despite being reassured they hadn't charged me for my stay, guess what...they have! Now I am waiting on a refund and beyond furious. I will not be staying at this hotel ever, a hotel who has failed to communicate with me on every instance. I was forced to trek around London with my luggage to find a hotel that was open, very upset while trying to let my business partner know what had happened. I recommend everyone stay at the Radisson on Mercer Street instead, a hotel who could give me a room as a walk-in and was a wonderful stay. They deserve your custom.…
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Date of stay: April 2021Trip type: Traveled on business
Value
Location
Service
Room Tip: Do not stay here. Just don't do it.
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1 Helpful vote
Helpful
We had a booking with the hotel for October. We could not attend due to following Government guidlines on COVID. They offered us to re book within a few weeks (Full National Lockdown) Could not attend.. obviously! . Now they will NOT allow us to re book or return our money!!! Absolutely HORRENDOUS customer service. All we wanted was to re book for when restrictions are lifted. UNPROFESSIONAL AND COMPLETELY UNREASONABLE.
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Date of stay: October 2020
Value
Cleanliness
Service
1 Helpful vote
Helpful
Great and friendly staff, amazing atmosphere, cozy and very clean - especially at these times. Water on arrival, the staff asked if we have face covering mask, as they can provide you one for free, as well as hand sanitizer gel. Staff members were welcoming and always helpful. Thank you Marcel, Aaron, Slav and Gurdeep for great service! I will definitely recommend this hotel for my friends. Best Wishes
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Date of stay: September 2020
Cleanliness
Service
userrating.prompt.190
Room Tip: 302 is the best Four poster room with amazing bathtub
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3 Helpful votes
Helpful
PRICE RANGE
$208 - $471 (Based on Average Rates for a Standard Room)
ALSO KNOWN AS
best western london, london best western
FORMERLY KNOWN AS
Shaftesbury Premier London Piccadilly Hotel
LOCATION
United KingdomEnglandLondonSoho
NUMBER OF ROOMS
67
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