Get More Traffic
Learn how TripAdvisor Ads can drive browsers searching for restaurants in your area straight to your TripAdvisor listing.
How Word-of-Mouth Brings This Restaurant More Traffic
Santorini by Georgios, located in Miami Beach, Florida, knows a thing or two about delighting guests. For owner Georgios Vogiatzis and manager Claudia Angurell, balancing costs while creating an unforgettable experience is all in a day’s work. See how they use TripAdvisor to market their business, manage their reputation, and keep a full house.
Welcome to Santorini by Georgios, Miami, FL
Nestled on a warm and sunny beach in Miami, Florida sits a little piece of the Greek islands. Serving up seafood and surf with traditional Greek flavors is a specialty of Santorini by Georgios that is coveted by locals and travelers alike.
For Santorini by Georgios, everything is about satisfying the customer. What Santorini has discovered is that customers tend to drive more traffic when their individual experience is made a priority....
Harness the Power of TripAdvisor to Attract More Diners [Webinar] Watch this webinar to learn how to make the most out of your TripAdvisor listing. Learn how to use TripAdvisor to expand your reach and drive more trafficWith over 4.9 million restaurants listed on...
Getting Started with TripAdvisor Restaurants New to TripAdvisor? This getting started guide will walk you through everything you need to know to get up and running in no time at all....
Where Restaurants Can See Their Performance on TripAdvisor Want to see how your restaurant listing is performing? We'll walk you through all of the places you can find your listing’s performance data in your TripAdvisor Management Center.
Once you’ve claimed your TripAdvisor listing — which is free and easy to do here — you can see how your restaurant listing is performing in a few places in the Management Center:
Today, we’ll walk through each dashboard, the metrics you’ll find in each, and why they’re important for your business.
Your Management Center Homepage
Your homepage serves as your command center for managing your business. Scroll down to “Performance Trends” to get an at-a-glance snapshot of how your page is performing month-over-month.
You’ll see sections on:
- Page Performance: Understand high-level traffic indicators, including where you’re appearing on search, and for Premium customers, Storyboard and Favorite Review views
- Review Performance: See your number of reviews, sentiment analysis, photo uploads, and how many people browsed through your photos
- Customer Actions: Learn how your page is converting diners with calls, website clicks, map clicks, and reservation clicks
If you want to dive deeper, click the blue “See all” text at the top of the module, which will take you to...
Your Performance Dashboard
Your Performance Dashboard gives you a comprehensive look at your listing’s performance. With sections on your TripAdvisor ranking, page traffic, review performance, and photos, you’ll be able to drill down into the key metrics that indicate how your page is performing.
Get to the dashboard by choosing “Performance Dashboard” under the “Performance” tab.
To walk through each section of this dashboard and what each metric means for your business, click here.
You’ll see at the bottom of your Performance Dashboard a section titled “Visitors Also Viewed.” This section gives you a sense of your true competitors on TripAdvisor. To see how you compare, click the blue “See Competitor Details” button, which takes you to...
Your Competitor Dashboard
Your Competitor Dashboard gives you a chance to see how your restaurant’s listing performs head-to-head against other restaurant listings. You can choose who your key competitors are in your area. Compare your TripAdvisor ranking, bubble rating, number of reviews, and how many Excellent, Good, Average, Poor, or Terrible reviews you’ve each received.
Access this dashboard either by clicking the “Competitor Details” tab on the Performance Dashboard or directly by choosing “Competitor Set” under the “Performance” tab in the top navigation.
For a more in-depth explanation of how to set up your Competitor Dashboard, click here.
Your Ads Performance Dashboard...
How Miramar Brings In Over 150 Diners Per Night With TripAdvisor Restaurant Miramar, a seaside restaurant in Mallorca, Spain, sees more than 150 diners per night during the summer season. Here’s how they use TripAdvisor Ads and TripAdvisor Premium to build their brand and keep their restaurant busy all year long.
Welcome to Restaurant Miramar, Mallorca
Nestled under a grove of palm trees, this seaside restaurant boasts more than great food. If you dine at Restaurant Miramar, you’ll find yourself sipping wine while watching the sun set slowly over Port D’Alcudia.
Located on the Paseo Marítimo, Restaurant Miramar serves tasty and authentic Mediterranean cuisine to locals and travelers from around the world. And they’ve been doing it as a family since 1871.
The restaurant has more than 600 reviews, an average bubble rating of 4.5/5 and a TripAdvisor Certificate of Excellence. In high season, the business has 30 employees who deliver an impeccable dinner service to over 150 diners each night. The rest of the year, the restaurant focuses on lunch service and weekend meals.
The Challenge: Standing Out in the Crowd
Mallorca is one of the most popular summer destinations in Europe — not just for travelers from other countries, but for Spanish tourists, too. “Our biggest challenge is to make our restaurant known [to locals and to tourists], and to know the characteristics that differentiate us from the other establishments around,” says Jaime Solé, Miramar’s General Manager. “We are looking to stand out in Alcudia by offering high-quality food and the best service to our customers.”
But with hundreds of restaurants for diners to choose from, how do they do it?
Miramar focuses on their brand to set them apart. “To reach this goal, we are committed [to using] TripAdvisor and TheFork daily. We have been [using] these two portals for the last three years.”
How They Use TripAdvisor
“We made an important effort to publicize our restaurant," says Solé. "We have enabled online reservations and we highlight the reviews that we think are most interesting, which we can easily do with the tools provided by TripAdvisor Premium and Ads packages.”
TripAdvisor Premium helps Miramar manage their brand and put their best foot forward. Storyboard gives them the opportunity to make a great first impression with potential customers visiting their TripAdvisor listing. “The image carousel is very interesting and visual,” says Jaime Solé. “The ability to highlight [our Favorite Review] is a tool that has helped us showcase great diner feedback. We can choose a review that truly reflects our food offerings and our service.”
TripAdvisor Ads serves as a great compliment to their listing, enabling Miramar to attract diners from around the world. “TripAdvisor Ads have allowed us to be in a prominent position,” confirms Solé. “As a result of using Ads, we have managed to reach [customers in] new markets that may never previously have found our restaurant,” Solé says.
The Results“These two tools to improve our online marketing have increased visits to our restaurant — that, for us, is the best benefit.”...
4 Tips to Keep Your Restaurant Busy All Year Round In a seasonal industry, keeping your restaurant busy all year long is a challenge. We’ve put together a few tried-and-true marketing tactics you can use to combat the off-season blues.
The restaurant world is a seasonal one. Whether you’re a waterfront summer destination or a bustling après-ski bar, there’s going to be times of the year where you have plenty of customers coming through the door — and times where that’s not the case.
To keep your restaurant busy all year round, you have to promote it all year round.
That means incorporating marketing into both your dry seasons and your busy ones. Marketing can often fall by the wayside as a lower priority, but neglecting it only makes it more difficult to draw in new customers later on. Imagine that your marketing efforts are like a cyclist conquering a hill — you must pedal consistently, one foot after the other, to reach the top. You can go faster or slower if you want to, but pausing entirely will mean an even more taxing restart.
Marketing year-round also helps you get ahead of your competitors and could mean diners less familiar with your area earmark your restaurant for a future visit. By building a consistent promotion plan across the year, you can make sure your restaurant is always top of mind.
Here are a few workhorse marketing tactics that you can use anytime:
Advertise Your Restaurant
The best way to build up demand for your restaurant at any time of year is to advertise consistently. Especially if your restaurant is in a more seasonal location like in a ski resort town or by the ocean, you’ll want to make sure that you let folks know that you’re open in the offseason and that you stand out in the crowd during the busy periods.
Online advertising is a particularly good channel because it’s easy to dial up and down your efforts, just like speeding up or slowing down your cycling pace up the hill. Dialing up and down in this case means experimenting with different audiences and advertising channels to see what works best for you.
Create Partnerships within Your Community
Your restaurant’s success largely depends on its location and the community that you serve. Another way to keep your restaurant busy year-round is to work on building partnerships with members of the community, especially other businesses nearby.
- Put flyers at the nearby laundromat, dry cleaner, or other local store
- Ask nearby hotel concierges or apartment/housing complexes to recommend your restaurant
- Contact office managers to set up catering or delivery opportunities at local offices
- Work with nearby universities or colleges to create apprenticeships or a student discount
- Market yourself as a charity partner for local non-profits as a way to spread the word
- Participate in local versions of restaurant week or other government-sponsored campaigns
- Offer your space as a co-working area during the day
Hold an Event or Participate in a Pop-Up
Another way to get your restaurant busy is to hold an event or pop-up tasting at another location. This is a great opportunity to get creative based on your average customer — if you’re a family-friendly spot, you might want to try a kids character meal or an arts and crafts event, but if you’re more of a date-night destination, think about a wine tasting or special prix fixe menu for couples.
You could also try:
- Themed events celebrating specific holidays, like Mother’s Day or the New Year
- Giving customers a peek into the kitchen with cooking or baking classes
- Wine or beer tastings
- Experimenting with a meal outside of your normal offerings, like a special brunch
- Movie screenings, live music, or theatrical performances
- Games, like trivia night or poker tournaments
If the events go well, you could expand into more recurring event offerings, like corporate luncheons, birthday parties, or wedding receptions, which would bring in additional revenue for your business....
7 Ways to Measure Your TripAdvisor Ad Success Whether you’re new to the world of advertising your restaurant or simply need a refresher, we’ve put together a comprehensive guide to the most important TripAdvisor Ad metrics you should know and why.
Once you’ve set up your TripAdvisor Ad, you’ll want to know whether or not your investment is paying off. You can see how you’re doing at a glance in the Management Center by choosing "Ads Performance" under the "Advertising" tab.
You’ll want to pay attention to these seven metrics. Here’s the breakdown on what they mean, why they’re important, and where to find them in your report.
1. Ad Views
What It Is: Ad Views measures how many times within your selected date range potential diners saw your TripAdvisor Ad in a search result, list, or on individual restaurant listing pages on TripAdvisor.
Why It’s Important: When we show your Ad, it doesn’t show to every single browser. It only shows to the most qualified potential diners — meaning, the people most likely to actually come to your restaurant. Think of Ad Views as the overall reach that your Ad has for those qualified diners on TripAdvisor’s site.
Curious what your Ad looks like to potential diners? Check out our Preview Tool by choosing "Preview Ad" under the "Advertising" tab in the Management Center.
Where You Can Find It: You can see this metric in the top left hand side of your performance report.
2. Page Visits from Ads
What It Is: Page Visits from Ads shows you how many people visit your TripAdvisor listing by clicking on your TripAdvisor Ad. This is in addition to the regular, or organic, traffic your page is already receiving. Below this metric, you'll also see the boost
Why It’s Important: When we show your Ad, you only pay for the clicks you receive — so your Page Visits from Ads tells you exactly what traffic you’re getting by purchasing a TripAdvisor Ad. More traffic to your page means that there are more potential diners who will call your number, visit your website, or book your restaurant.
Where You Can Find It: This metric appears to the right of your Ad Views, in the very center of your performance report. You can also see a longer-term view of your Page Visits from Ads at the bottom of the report in dark green.
3. Click-Through Rate
What It Is: Click-through rate is the percentage of clicks you received from all of the potential diners who saw your Ad. Click-through rate is calculated by dividing the Page Visits from Ads by the number of Ad Views you receive.
Why It’s Important: Click-through rate indicates how engaging your Ad is to potential diners. It tells you the likelihood that a potential diner will see your TripAdvisor listing after seeing your Ad.
One way to increase your click-through rate is to choose the best Primary Photo of your restaurant. This is the photo that appears next to your listing for your Ad and is the first photo that diners will see when they come to your listing. You can choose a new Primary Photo by:
- Logging in to the Management Center.
- Choosing "Photos" under the "Manage Listing" tab.
- One the left hand side, select "Primary Photo."
- To change the photo, click the orange "Change Photo" button in the bottom right hand corner.
- From there, select which photo you wish to use as your Primary Photo.
- If you don’t see a photo that you want to use, you can upload Management Photos by going to the "Management Photos" tab on the left hand side and selecting the blue "Add more photos" button.
Where You Can Find It: You can see this metric underneath your Ad Views in your performance report.
4. Customer Actions from Ads...
Where Can My TripAdvisor Restaurant Ads Show? When you purchase a TripAdvisor Ad, we show it only to the most qualified diners—the people who are already searching for restaurants like yours. Here’s a rundown of exactly where on the site diners will see it.
Every month, TripAdvisor sees over 200 million searches from people looking for their perfect place to eat.* With TripAdvisor Ads, you can capture the attention of these diners to drive them directly to your listing page.
When we show your Ad, it doesn’t show to every single potential diner. It only shows to the most qualified potential diners—meaning, those people who are searching for restaurants just like yours in your area. For example, if you run a Mexican restaurant in Brooklyn and someone searches for "Best Mexican food in New York City," and you’ve purchased a TripAdvisor Ad, then that person will likely see your Ad.
But that’s just one example. There are several different places a potential diner can see your ad appear on TripAdvisor:
Where Your Ad Could Show on TripAdvisor
First in Category on Your Location’s Home Page
When someone searches for restaurants in your location, they could see your restaurant first if you fall into a particular category like Fine Dining or Local Cuisine. So if you’re ranked #11 for your category in a given location, by purchasing a TripAdvisor Ad, your restaurant Ad could appear before the restaurant ranked #1 in your category in your location.
In the example above, by searching generally for restaurants in London, you can see an ad for the Fancy Crab, a fine dining establishment, in the Fine Dining category.
First in List on Your Location’s Home Page...
Frequently Asked Questions About TripAdvisor for Restaurants We've put together a comprehensive list of all of our frequently asked questions about TripAdvisor for Restaurants.
Why should I claim my TripAdvisor listing?
Claiming your TripAdvisor listing and registering as a representative of your restaurant is free and allows you access to all aspects of your TripAdvisor page including: editing business details, adding photos, responding to reviews, and more. Claim your listing by visiting the TripAdvisor Management Center. To protect your business, we may ask for a credit card to verify your identity, but this is only for verification purposes and claiming your business is always free. For full instructions on registering, read our guide.
How do I manage my TripAdvisor listing and make it more attractive to visitors?
Once you’ve registered, you can manage all aspects of your TripAdvisor listing in the Management Center. The Management Center is available on both desktop and our mobile app. Simply download the latest TripAdvisor app for iOS or Android and use your phone to respond to reviews, answer questions from potential diners and manage many of your TripAdvisor Premium features. Learn more about the mobile Management Center here.
How do I update my restaurant's listing details?
All of your business’s listing details can be updated in the Management Center. To access this page, head to the Profile menu at the top of the page and click Manage Listing. Here, you can update information on your business including: general information like your name, contact details, your location, hours of operation, cuisine, pricing information, and more....
Drive Traffic to Your Listing with TripAdvisor Ads for Restaurants Drive browsers searching for restaurants in your area straight to your listing with TripAdvisor Ads.
Every day, millions of potential customers visit TripAdvisor looking for a great place to eat. Capture the attention of these potential customers and drive traffic straight to your listing with TripAdvisor Ads. Set up your campaign in minutes for access to exclusive placements targeting hungry diners searching for restaurants just like yours.
What are TripAdvisor Ads?
TripAdvisor Ads drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area.
How does it work?
When you purchase a TripAdvisor Ad, we show it only to the most qualified diners searching for a restaurant like yours in your area. This means you’re capturing the attention of a highly targeted audience of diners who are ready to decide where they want to eat.
Where will my Ads appear?
TripAdvisor Ads appear across the site on desktop, mobile, and on the TripAdvisor app. Hungry diners could see your Ad at the top of the list for your location's home page, your location's category page, or restaurants near them, to name a few. For a full list of everywhere your Ad might show, click here.
What will my Ad look like?
See for yourself how your Ad will appear to potential diners by using our Preview tool. Any time your campaign is running, choose "Preview your Ad" under the "Advertising" dropdown in the Management Center to see your campaign.
How much does it cost?
TripAdvisor Ads are charged based on performance — meaning you only pay for clicks that we send to your page. We offer three monthly budget options based on the number of clicks you’d like to receive, or you can set your own daily custom budget. We make it easy for you to set it and forget it since your campaign will automatically renew each month. There's no commitment or hidden fees, either — you can cancel at any time.
How to Set Up TripAdvisor Ads
Setting up your TripAdvisor Ads is easy. Let's get started:
- Log into TripAdvisor: Choose "Create New Campaign" under the "Advertising" tab in your TripAdvisor Management Center.
- Create a new campaign: View your campaign objective and audience. We determine your audience based on your location and your business details like cuisine type, restaurant price range, and meal type as listed on TripAdvisor. If you want to change any of these details, update them by going to the "Cuisines and Amenities" section under the “Manage Listing” tab of the TripAdvisor Management Center.
- Set your budget: We offer three monthly budget options based on the number of clicks you’d like to drive to your TripAdvisor page, or you can set your own custom daily budget. With each option, you pay only for the clicks you receive. We’ll always highlight the “Best Value” option — so you can quickly see which option will drive the most clicks, for the least cost-per-click.
- Add payment information: Add your preferred billing and payment information, we accept either direct debit or credit card. Note that you will not be charged until your first billing cycle, 31 days after you’ve set up your campaign.
- Start your campaign: Click “Start Campaign” to begin driving more traffic to your TripAdvisor listing!
- Manage your Ads: Once your campaign is running, see how your Ads are performing by checking out the Ads Performance Dashboard in the Management Center. There, you'll see your Ad Views, Page Visits from Ads, Click-Through Rate, and more. For a full guide of the key metrics the Ads Performance dashboard covers, click here.