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Seoul Shopping Guide
Seoul & Shopping

Shopping in Seoul, the center of cutting-edge fashion, beauty and K-culture is regarded as the greatest pleasure of visiting Korea by many people. Experience the boutiques of emerging designers, which are in the spotlight of world-class luxury brands, cost effective accessories, interior accessories, cute character stores, and Korean beauty products that conquered the world. Seoul is truly a shopper's paradise.

5 shopping areas that represent Seoul
Top Places to Shop in Seoul
Starfield COEX Mall
811 reviews
Starfield COEX Mall is the largest underground shopping mall in Asia. It carries national and international brands, and offers attractions like an aquarium, a movie theater, and the Kimchi Museum.
Lotte World Tower & Mall
800 reviews
Lotte World Tower & Mall offers stores, cafes, restaurants, galleries, and even a concert hall. The Tower is the fifth highest in the world and has an observation deck, a skywalk, and a luxury hotel.
Lotte Department Store Main
653 reviews
Lotte Department Store is one of the most renowned retailers in Korea. Its flagship store sells recognized mid- to high-range brands, and offers perks like a customer lounge and a children's room.
LINE Friends Flagship Store Myeongdong Station
136 reviews
Solely dedicated to the adorable characters that protagonize LINE messaging app, this store offers a variety of products oozing with cuteness. There are ample photo opportunities and a pop-up cafe.
839 reviews
Known for its tree-lined streets, Garosu-Gil attracts an alternative crowd with its unique bohemian-chic vibe. It favors designer and artists shops, and features open studios, workshops, and bars.
39 reviews
Popular with young people seeking a unique, semi-alternative style, Aland offers clothes and accessories by new designers. It is known for its selection of vintage-style clothes and thrift products.
SMTOWN coexartium
204 reviews
Catering to K-Pop fever, SMTOWN coexartium offers avid fans the opportunity to tour through training and recording rooms, see hologram performances, and buy products and souvenirs of popular idols.
Dongdaemun Shopping Complex
576 reviews
The largest single market in Asia, Dongdaemun Shopping Complex is made up of four buildings that house various shops offering fashion products as well as fabrics and materials at incredible prices.
Dongdaemun Market
335 reviews
With 26 shopping malls and 30,000 shops, Dongdaemun Market is one of the largest and most important shopping venues in Korea, and the best place to find Korean fashion at wholesale and retail prices.
Namdaemun Market
2,895 reviews
This is the city's largest market. Almost everything is available for sale including clothing, souvenirs, purses, and food supplies. Many stalls are open into the wee hours of the morning.
Lotte Duty Free Main Store
498 reviews
Lotte Duty Free Main Store has more than 30 boutiques carrying a wide variety of brands and products at discounted prices. Customers can send their merchandise directly to Incheon Airport for pickup.
Times Square Mall
217 reviews
Times Square Mall offers fine dining, luxury accommodation, brand shopping, and varied entertainment. It boasts a convention center, a children's theme park, and the world's largest cinema screen.
D-Cube City
112 reviews
Connected to Sindorim Station, Hyundai Department Store D-Cube City offers entertainment for all ages with a variety of stores, fine restaurants, cafes, a cinema, a park, and a mega-sized food court.
Shinsegae Dept. Store Main
366 reviews
Known for bringing customers a fusion experience of shopping and culture, Shinsegae Department Store boasts top international luxury brands, emerging brands, an art gallery, and a beautiful garden.
The Shilla Duty Free Seoul
428 reviews
The Shilla Duty Free Seoul offers products by world-renowned brands at discounted prices. It is located next to the Shilla Seoul Hotel and provides high-class facilities and services to shoppers.

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#1 of 533 Shopping in Seoul
From Gwanghwamun metro station you just need to follow the directions because the bookstore also located underground near the station.
They have a big stationery shop and a cafeteria/dining area within the bookstore in the Kyobo Bookstore.
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#2 of 533 Shopping in Seoul
You can spend hours here, there are tourist attractions, restaurants, supermarkets, mall stores, underground shopping and dining, an adventure park, tall sightseeing tower, and connections to two major subway line...
The Mall is exceptionally large, modern and beautiful offering a host of famous brand names with numerous places to eat with a variety of delicacies from around the world.
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#3 of 533 Shopping in Seoul
Heaps of street food, students entertaining dance, music and acrobatics, interesting fashion particularly mobile phone accessories, it's a great day out to really feel the Seoul atmosphere.
The place is hip and happening with street performance about 5 different type to watch and support and you may tip them for some cash :) walk along the streets with so many ladies clothes, sports shops and also fo...
See 9 Experiences
#4 of 533 Shopping in Seoul
A true paradise for K-pop fan from stickers, album, t-shirt, clothes,... Highly recommend to come here to enjoy Korean culture!!!
... Generation, F(x), NCT, etc. Interestingly the original and quality merchandise you can find here are sometimes cheaper that those items we bought at Myeongdong and during our underground shopping walks in Seoul.
See 18 Experiences
#5 of 533 Shopping in Seoul
One of the Korean traditional market where you can see and taste the local foods, experience the local shopping, to see the local foods, vegetable, fruits, Korean traditional side dishes, seafood, Korean Hanbok, etc.
This is a great place to buy gifts for family and friends as well as enjoy delicious and traditional street foods in Korea.
See 55 Experiences
#6 of 533 Shopping in Seoul
There are also subway lines that stop at Express Bus Terminal and you need to walk to the mall through the underground shopping pathway.
This is women's heaven, with a large variety of clothing at different prices, you must find at least something here.
#7 of 533 Shopping in Seoul
You may fine Line Friends shop almost in every alternative train station Amazing teddy bears and kids toys It’s nice place to buy gifts Manal Oman
Have fun exploring the numerous merchandise, ranging from stationery to stuffed toys to household stuff .
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#8 of 533 Shopping in Seoul
One of the biggest mall in the city, a full fledged lifestyle complex with shops, entertainment, restaurants, supermarket and world class CGV cinema (world largest screen!).
It is connected from subway through underground shopping mall which further provides range of shopping options including variety of cosmetics brands.
#9 of 533 Shopping in Seoul
There is even a Dean and Deluca!!! - For duty free shopping, they have a really high end haute couture section as well as floors 8-13(?) in the main section.
For the rest of the department store, you can find luxury brands of cosmetic, women and men clothing, sport wear, footwear etc.
#10 of 533 Shopping in Seoul
The COEX library was beautiful by day and night, we bought souvenirs at the aquarium, and even saw K-Pop stars that did an autograph session at the mall one evening.
if you are a kpop fans especially SM stan this place is a must list to visit because SM COEX ATRIUM will give u an experience to get close to your idol, inside SM there's museum, photobooth, merch shop, cafe or ev...
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#11 of 533 Shopping in Seoul
Filled with many independent shop, this place is a great exploration where one is able to see the talent and artistic korean in many aspect from fashion to jewellery.
Great for shopping beauty products, calm streat, modern, great food and restaurants, spotted some vintage cars too
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#12 of 533 Shopping in Seoul
Morning market open from Tuesday till Sunday 11.00am to 4.00pm, delicious local Korean foods which from only 1000 won till 4000 won, you may exchange the traditional coin at counter with minimum 5000 won.
It's located quite far from the subway station but can be reached by walking.
See 17 Experiences
#13 of 533 Shopping in Seoul
We highly recommend the shop we purchased our beef from, the lady was super nice and helpful!
Many Packed high grade BBQ beef provide by the meat shops which also guide you to restaurant nearby to cook and enjoy immediately.Price is reasonable.
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#14 of 533 Shopping in Seoul
If you are visiting nearby attractions such as City Hall and Deoksugung palace, this is a great spot to stop for a quick bite to eat and souvenir shopping, everything from Ginseng to tailor made clothing.
... standards—or even compared with Seoul University Station, just down the road—make it a good and efficient place to spend a few hours browsing and relaxing, while completing the morning’s or afternoon’s shopping.
See 48 Experiences
#15 of 533 Shopping in Seoul
Ssamzie Gil has many interesting shops, including small souveniors, design fashion items, including hanbok (modernized Korean traditional costom) and accessories.
A cool spot to browse handmade items from small boutique shops perfect for big and small budgets.
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#16 of 533 Shopping in Seoul
I like the one nearby Sinsaegae mall, It is amazing how immaculate and nice shopping choice is and also a few places to get a quick bite.
You can find awesome deals on high fashion and accessories especially purses, jewelry, sunglasses.
See 13 Experiences
#17 of 533 Shopping in Seoul
This place is just a short walk from the Seoul Design Plaza and the Dongdeamun Cultural Park and its shopping district, and also part of the HopOn HopOff bus route.
But, it also has various street foods and other products.
#18 of 533 Shopping in Seoul
It’s a very big shopping mall with also small booths around Many restaurants of different food types starting from fast food to fresh Korean food and also the stores have quiet good sales and reasonably good price...
Staying at the Lotte Hotel Seoul gave us the easy excess to this department store as it's just a walking distance down the escalator from the hotel lobby.
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#19 of 533 Shopping in Seoul
Good shopping Good coffee Good food IFC has it all and it runs straight to the underground station that takes you anywhere
Definitely worth a visit if you're tying to beat the heat, as I was on that scorching August afternoon.
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#20 of 533 Shopping in Seoul
Wide range of beads, phone accessories and decorations for bags, phones can be found on 5th floor of building A & B. Prices are reasonable and you will be spoilt for choices.
It is a shopping haven for those on a budget as you can get many good clothes , bags , whatever you need by bargaining the prices .
See 2 Experiences
#21 of 533 Shopping in Seoul
Clothes, shoes, pets, toys, sweets Easily accessible from Dongdaemun and Dongdaemun History and Cultural park station.
I love this night market, you can buy yummy foods and many good clothes.
See 21 Experiences
#22 of 533 Shopping in Seoul
Very modern and trendy with lots of shops and fantastic food court with live cooking.
Very nicely situated shopping mall having Sheraton hotel.
#23 of 533 Shopping in Seoul
There are fresh seafood vendors inside and outside and we opted to just eat fresh sushi but there are fresh seafood inside where you can purchase and take to the restaurants upstairs and they will cook it however...
You van purchase the seafood from the vendors and take it upstairs to the restaurants who will cook it the way you want and add side dishes (for a price).
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#24 of 533 Shopping in Seoul
It was a fun to visit Samsung d'light and experienced so many future technologies that Samsung will be bringing to the market.
Would recommend going in from inside the shopping centre.
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#25 of 533 Shopping in Seoul
People are lining up to buy KAKAO and taking pictures with RYAN (15 feet) version and eating in this super cute store.
Other than the shop, 3rd floor is a cafe named Ryan Cafe.
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#26 of 533 Shopping in Seoul
you can find almost everything here, clothes, cosmetic, housewares, flower, food, etc its also near to the hangang bridge, just walking distance, its have full information on route to take and tenant info for shop...
To me, it's the best place to shop for clothing & accessories compared to myeong dong, Ewha Womans University shopping, namdaemun market and dongdaemun shopping district!
#27 of 533 Shopping in Seoul
#28 of 533 Shopping in Seoul
... here and alit skincare and more thing !! Very good price too and you pick up from the airport before you boarding !! This trip was last year but I will be back in Seoul next week and will stop by shop for more !
This is probably the best duty free shop in Seoul with great variety of goods.
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#29 of 533 Shopping in Seoul
EXCELLENT place to eat all kind of food, also perfect place for shopping.
best place to shop high-end brands
#30 of 533 Shopping in Seoul
The nice lady working in the shop is great at taking pictures and we felt beautiful!
Here you can have a drink for about 5.000 or 6.000won and then try on a dress (mostly wedding) or hanbok, priced from 10.000 to 35.000won, for 30mins to 1hour tops, plus have a Polaroid picture for 2.000 or a Trip...
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