We have used La Playa Beach Village all this week while staying at the Luxor Beach hotel, having prebooked the hotel's 'beach package'. The facilities are excellent, with two pristine swimming pools, lots of play equipment for children, table tennis, boules etc. Allocated sunbeds and umbrellas were ours for the duration of our stay. Everything is spotlessly clean - the paths are swept and the sand raked each morning in preparation for the day. There's even free wifi on the beach if you need to stay connected. The beach itself is fine sand sloping down to clear water. Pedaloes and other boats are available for hire and a sailing boat offered trips from the beach. An ice cream and drinks seller regularly toured the beach with his cart.The only slight negative was the number of hawkers selling everything from umbrellas to massages - but ignoring them or a polite no thanks does the trick. Anyone who thinks the Italian way of organising a beach is rather regimented (as I once did), might be surprised to find it's actually a very civilised way to holiday. Bravo La Playa Beach!