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La Rojena

Calle Jose Cuervo Labastida #73, Tequila 46400, Mexico
+52 374 742 6717
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La Rojena(R) is the distillery of Jose Cuervo(R). We invite you to tour the oldest distillery in Latin America, where you will be able to see the tequila production process first-hand, and enjoy our Hacienda, where you can become a tequila expert with a professional tasting, enjoy a delicious margarita, or buy our products at the best prices.
  • Excellent67%
  • Very good27%
  • Average4%
  • Poor1%
  • Terrible1%
Travelers talk about
“jose cuervo” (44 reviews)
“agave fields” (11 reviews)
“great tour” (18 reviews)
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Hours Today: 9:00 AM - 8:00 PM
Suggested Duration: 1-2 hours
Calle Jose Cuervo Labastida #73, Tequila 46400, Mexico
+52 374 742 6717
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Reviews (641)
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31 - 40 of 203 reviews

Reviewed July 29, 2016 via mobile

The guided tour around the distillery was fantastic. You see every step of the process and the guides clearly know their stuff. There were a few tasters along the way; which was great to be able to taste what was being explained. Afterwards I went...More

Thank AliceGraceShearer
Reviewed July 27, 2016 via mobile

I learned so much and it was a beautiful distillery. Lots of free tequila...a plus. Recommend taking notes...I already forgot so much our guide told us.

Thank Mandicat2014
Reviewed July 27, 2016 via mobile

The tour is a must if you are in the area. The property is beautiful and the staff were very friendly and nice. Even if you don't drink tequila it's still a fun tour. Very interesting to see and taste the roasted pina' used to...More

Thank Chuck B
Reviewed July 26, 2016

I've been there in 2014, and it was a deep mexican experience to be inside a pueblo mágico and to get to know how the most famous tequila in the world is made. The price was affordable, the guides were kind and around the factory...More

Thank linee_s182
Reviewed July 12, 2016 via mobile

Beautiful place well organize and maintain. The tequila very good of course and the people that gives the tour very knowledgeable.

Thank Dayna1016
TEMexico, Gerente at La Rojena, responded to this reviewResponded July 18, 2016

Dear Dayna, Thank you for your visit, we really apreciate your opinion. Looking forward to see you soon.

Reviewed July 7, 2016

We've been to nearby small distilleries, so Jose Cuervo was mainly for their shop. But the whole premises are nice, gift shop extensive and there are many things to see, drink and buy. Really aimed at mass tourism and banking on the well-known brand.

1  Thank Tinde_K
Reviewed June 28, 2016 via mobile

What a fantastic way to spend a day, highlight had to be the reserva de la familia cellar and dobel maestro tequila tasting in beautiful surroundings. Already planning my next trip back!

Thank hdawg89
TEMexico, Gerente at La Rojena, responded to this reviewResponded July 18, 2016

Dear Hdawg, Thank you for your visit, we hope you have enjoyed the experience. Looking forward to see you soon!

Reviewed June 28, 2016

The tour is very well organized and even though it seems too "artificial" , you can see the full process from cutting the Agave pines until the aging process. It takes a little over an hour but highly recommended if you want to understand more...More

1  Thank Eduardo R
Reviewed June 5, 2016 via mobile

We took the Bus trip from Guadalajara to Tequila. Most Hotels offer the Tequila Tour. For about 250 pesos you get a Nica day visiting the sierra tequila. In the end you Stop at several places for Tasting the REAL Tequila. At the destilliery you...More

2  Thank Christian F
Reviewed June 5, 2016 via mobile

We did the educational tour and it was a bit pricy but we had a great learning experience. It was like a sophisticated wine tasting except with tequila. I am not a big hard alcohol drinker but I really appreciated the new found knowledge.

1  Thank lidiaz
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Questions & Answers
Nicole G
June 13, 2016|
AnswerShow all 5 answers
Response from margaretbS2966IF | Reviewed this property |
Sorry no. i have not hosted a wedding at the distillery. (jose Curvero) but as you know the grounds are stunning and would offer a great location sorry i couldn,t help further
September 29, 2015|
AnswerShow all 2 answers
Response from MundoCuervo | Property representative |
Hello there! We're sorry probably there's a misunderstanding about the attraction that you want to book, we are in Tequila, Jalisco Mexico, if you come with us, you'll have a lot of fun knowing everything about Jose... More
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