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The Shop at NBC Studios

Open Now: 8:00 AM - 9:00 PM
Open today: 8:00 AM - 9:00 PM
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All photos (87)
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Certificate of Excellence
What Makes It Special
Take home fun apparel, accessories and gifts from favorite NBC shows and personalities, including mugs, t-shirts, picture frames, and more. This is a great place for souvenirs and gifts.
Open Now
Hours Today: 8:00 AM - 9:00 PM
Suggested duration: < 1 hour
Traveler Overview
  • Excellent30%
  • Very good39%
  • Average21%
  • Poor6%
  • Terrible4%
Travelers talk about
“jimmy fallon”(25 reviews)
“favorite shows”(12 reviews)
“studio tour”(5 reviews)
Contact
30 Rockefeller Plz, 6th Avenue Entrance, New York City, NY 10112-0015
Midtown
Website
+1 212-664-3700
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Reviews (259)
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LanguageEnglish
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Show reviews that mention
All reviews jimmy fallon favorite shows studio tour saturday night live christmas ornaments cool store great gifts past and present rockefeller center radio city music hall great place to visit on display top of the rock new york observation deck seinfeld merchandise
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1 - 10 of 171 reviews
Reviewed 4 weeks ago

We came to this store as the starting point for our NBC Studio Tour. I didn't buy anything, but it was fun to browse around and see the merchandise. Seemed to be geared towards fans of various "hit" shows - both current and those in...More

Date of experience: May 2019
1  Thank MaryM10159
RyanNBC, Guest Relations Manager at The Shop at NBC Studios, responded to this reviewResponded 4 weeks ago

Hi there, thanks so much for your review of The Shop! We're glad you enjoyed your visit to our Shop prior to The Tour. Thanks for checking out our collection!

Reviewed 4 weeks ago via mobile

The store is great if you are a fan of the shows that they carry merchandise for. Didn’t buy anything even thought I would have liked the Friends mug but it was too expensive.

Date of experience: April 2019
1  Thank BelaN74
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this reviewResponded 4 weeks ago

Hi there! We are glad to hear you enjoyed your visit to The Shop. Thank you for sharing your feedback - we'll pass it along to the appropriate team!

Reviewed June 3, 2019

I visited a few years ago and the selection of merchandise was MUCH better than what they offer now. FAO Schwarz now occupies the old space and this shop is lackluster at best. I wouldn't recommend.

Date of experience: May 2019
1  Thank N7394JRcindyb
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this reviewResponded June 11, 2019

Hi there - we're so sorry you did not enjoy your visit to The Shop! We'd love to hear your feedback on what we could do to make your experience better - please reach out to meghan.kennedy@nbcuni.com and she will help you out!

Reviewed March 15, 2019

Every time I come to NYC, I always come to the NBC Store at Rockefeller for some cool tv merchandise. However this time, we found that it had moved inside the center (not really sign posted either so it took a little to find it)...More

Date of experience: March 2019
1  Thank EmmaStevenson1983
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this reviewResponded May 8, 2019

Hi Emma, we are so sorry to see that you didn't enjoy your time at the new Shop. We would love to chat with you further about your experience - could you please reach out to meghan.kennedy@nbcuni.com to hear more detailed feedback about your visit?

Reviewed January 10, 2019

My friend and I went in May of 2016, this was my first trip to NYC & since I'm in a wheelchair I'm kinda nervous about the accessibility of stores anyways. Not only were the employees very nice but they were also extremely helpful and...More

Date of experience: September 2018
1  Thank Sharon Z
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this reviewResponded January 18, 2019

Thanks, Sharon! We're so glad to see you felt so welcomed during your visit to The Shop.

Reviewed January 8, 2019 via mobile

We came here for the NBC tour. The store is cool to look around, it isn't very big and doesn't include the full range of products they offer, it focuses mainly on jimmy fallon, today, SNL, the office and Seinfeld.

Date of experience: January 2019
1  Thank 95nikop
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this reviewResponded January 9, 2019

Hi there, thank you so much for shopping with us. We hope you'll visit us again soon!

Reviewed January 7, 2019

cool things from all the NBC stores, bought my friend a coffee mug it was just what she wanted with the NBC peacock.

Date of experience: November 2018
Thank vitagrl
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this reviewResponded January 9, 2019

Hi there, we're so glad to see you had a great time shopping with us! We hope your friend enjoys her mug!

Reviewed December 3, 2018

This is the place were you can get all things NBC, though why anyone would want any of this stuff is beyond me. It's like you're paying them to let you advertise for them. You can sit in a replica of a chair like that...More

Date of experience: October 2018
3  Thank dskid
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this reviewResponded December 28, 2018

Hi there, thanks for stopping in and shopping with us. We appreciate your comments!

Reviewed October 22, 2018

After our fantastic tour of the studio we stopped by the shops to see if there was anything to pick up. If you have an obsession with NBC and their shows, then you'll love it. If you enjoy NBC and their shows, you'll probably find...More

Date of experience: May 2018
1  Thank psudino
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this reviewResponded October 26, 2018

Hi there, thank you so much for stopping by after your Tour! We hope you were able to find something fabulous to take home with you!

Reviewed October 11, 2018 via mobile

Who would have thought! A shop where all your favorite TV shows have merchandise for sale. Only in NYC. Great place to shop and look.

Date of experience: October 2018
2  Thank Jennifer D
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this reviewResponded October 22, 2018

Hi Jennifer! Thanks for coming to visit us - we're so glad you had a great time!

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Nearby
Midtown
This is the iconic New York that so many visitors
imagine before they visit - spectacular skyscrapers
like the Chrysler Building and Empire State Building,
iconic public buildings like Grand Central Terminal
and the New York Public Library, and the non-stop
hustle and bustle of the city streets. Fifth Avenue is
a shopper's paradise where you can find every kind of
store imaginable, with fashion brands ranging from the
...More
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Questions & Answers
Ask a question
Mobile53925233571
June 29, 2019|
Answer
Response from MaryM10159 | Reviewed this property |
Absolutely; I’m sure most customers there are not on a tour.
0
Votes
Gill C
November 21, 2018|
AnswerShow all 3 answers
Response from Howkind | Reviewed this property |
No Will and Grace in April 2019 :(
1
Vote
J8505BBtomn
September 11, 2018|
Answer
Response from Sharon Z |
Hi..i have been there in a few years but off the top of my head I can't remember a WWE section, my advice would be to call the store, meanwhile I guess you could look online for WWE stuff...good luck in your search
0
Votes