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The Shop at NBC Studios

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Address: 30 Rockefeller Plz, 6th Avenue Entrance, New York City, NY 10112-0015
Phone Number: +1 212-664-3700
8:00 am - 9:00 pm
Closed now
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Sun 8:00 am - 7:00 pm
Mon - Sat 8:00 am - 9:00 pm
Recommended length of visit: <1 hour

Shopping's never been so entertaining. A brand new store. A whole new...

Shopping's never been so entertaining. A brand new store. A whole new shopping experience. More fun, more interactive content,and more exclusive merchandise from your favorite NBC shows.

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TripAdvisor Reviewer Highlights

Read all 179 reviews
Visitor rating
  • 33
  • 38
    Very good
  • 27
  • 10
  • 6
Nice to walk around - but very expensive

My family visited this store as we were waiting for the NBC studio tour meeting there (which we highly recommend). While I liked walking around and seeing all of the different... read more

4 of 5 starsReviewed June 25, 2016
Charlotte, NC
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179 Reviews from our TripAdvisor Community

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Showing 114: English reviews
Wexford, Pennsylvania
Level Contributor
201 reviews
43 attraction reviews
common_n_attraction_reviews_1bd8 76 helpful votes
3 of 5 stars Reviewed July 19, 2016

I was in NYC in April - went to the NBC shop by the Today Show and it was closed. What? Thankfully, there is another shop in Rockefeller Center off the main doors of the 6th Ave entrance. So this time (in July), we went and IT WAS CLOSED AGAIN. Again, the other one is open. I'm not sure if... More 

Thank Alexandluciesmom
Level Contributor
112 reviews
57 attraction reviews
common_n_attraction_reviews_1bd8 65 helpful votes
5 of 5 stars Reviewed July 14, 2016 via mobile

Fun time at NBC Studios- stocked up on memorabilia at the shop. Stefan!!!! T-shirt was a must for me. Good selection of items in a beautiful building.

Thank catwmn2xVT
Paris, France
Level Contributor
23 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
2 of 5 stars Reviewed June 28, 2016

Went there today (28 June 2016) and huge disapointent: the store was almost empty and only selling "Today" merchandise :-(

Thank JN-75
Charlotte, NC
Level Contributor
349 reviews
212 attraction reviews
common_n_attraction_reviews_1bd8 161 helpful votes
4 of 5 stars Reviewed June 25, 2016

My family visited this store as we were waiting for the NBC studio tour meeting there (which we highly recommend). While I liked walking around and seeing all of the different images from current and past hit NBC shows I didn't buy anything because the prices were sort of ridiculous (i.e. a $20 Friends mug... for a mug...) But there... More 

Thank jesselodge
Waterloo, Canada
Level Contributor
8 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
3 of 5 stars Reviewed June 16, 2016 via mobile

The NBC Shop was on our tourist list of places to visit. I picked up some Friends items because I'm a huge fan but overall, the merchandise was limited and pricey. A fun place to visit and get a couple things but nothing overly spectacular.

Thank KWa16
Sydney, Australia
Level Contributor
27 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 17 helpful votes
3 of 5 stars Reviewed June 1, 2016

I stopped in here after seeing the Stefon t-shirts in the window (my wife is a huge fan). I popped in to grab one thinking that with the variety of NBC shows there would be a very wide range of merchandise. Unfortunately I was very disappointed, the merch mainly consisted of t-shirts, shot glasses, & other random items with the... More 

Thank GMuir
George Town, Malaysia
Level Contributor
27 reviews
12 attraction reviews
common_n_attraction_reviews_1bd8 8 helpful votes
4 of 5 stars Reviewed April 12, 2016

We visited the place and found that it has many souvenirs for tourist. U should by d sweets n chocolates in d shop. Good service.

Thank DTgeorgetown
Level Contributor
907 reviews
371 attraction reviews
common_n_attraction_reviews_1bd8 267 helpful votes
3 of 5 stars Reviewed February 20, 2016

I am not so sure what are NBC brand name shows but the main ones seem to be Saturday Night Fever and news - so in terms of souvenirs, I didn't quite like it so much because there were a lot of T-shirts with Saturday night fever in big bold letters and not being a fan, I just didn't find... More 

Thank youke_worldwide
Level Contributor
12 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 19 helpful votes
4 of 5 stars Reviewed January 20, 2016 via mobile

NBC flagship store / reasonable choice of items ( Today show / SNL / Seinfeld / Rio olympics wear plus more) Slightly inflated pricing, but it's a destination store with select items - so that's where they make there margin. Picked up a few Today show items / all good...

Thank Brian R
Guilderland, New York
Level Contributor
206 reviews
58 attraction reviews
common_n_attraction_reviews_1bd8 177 helpful votes
5 of 5 stars Reviewed January 13, 2016

Browse around and get a souvenir of your favorite show! Lots of great items, but some are a bit pricey!

Thank MaryEllen22

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Staying in Midtown

Neighborhood Profile
This is the iconic New York that so many visitors imagine before they visit - spectacular skyscrapers like the Chrysler Building and Empire State Building, iconic public buildings like Grand Central Terminal and the New York Public Library, and the non-stop hustle and bustle of the city streets. Fifth Avenue is a shopper's paradise where you can find every kind of store imaginable, with fashion brands ranging from the affordable to the ultra-fancy. Visit Rockefeller Center to experience towering Art Deco grandeur, and foodies will love the busy restaurants that stay open late in Koreatown. After dark, Midtown calms down a bit, but at any time of day or night it still feels 100% New York.
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