We practically stumbled upon this store and, naturally, had to go in. An amazing tribute to Lego. We did not buy any sets but instead opted for creating some custom minifigs (that you can design right here on the spot). Great atmosphere, fun, and despite a queue at the door, customer service is friendly and very efficient.

Fine but not that special. We went with my 6 year old grandson to the store by the Flatiron building on a recent weekday. He is a Lego fan and enjoyed looking at the various sets for sale (making his lists for future present requests) and the prebuilt statues. But not much more than that.

There was a long line in front of the store, but it went by pretty fast (15 minutes) the store itself was great, it was spacious. The Legos were great there is a good variety of them. There are great LEGO sculptures it makes you feel great. I would definitely go again it is a great place to visit.

Lego Store is a great free, family friendly activity to do while visiting the area of Times Square. I came here Presidents’ Day weekend with 3 kiddos ages 7-12. All had a blast, and loved building at the ground floor Lego building table. Even my youngest which hates Lego got into it. We spent 2 hours (atypical) here and I had to drag them out b/c they do not have a public bathroom. The store is relatively small and has two floors. As a result, the store controls occupant levels. There is typically a line to get in. We waited about 10-15 mins. If you are into Lego, The store has some fun and popular displays (marvel, DC, star wars etc).. The pricing is surprisingly not inflated, and typically closer to what you will see online. Pros: free, fun activity for kids of all ages who can tolerate Lego. Product pricing reasonable. Staff are very nice. Cons: Absent the small building tables on each floor, there isn’t much else to do other than look at displays and products. For those not enamored with Lego, this may be a 30 min activity tops. No bathroom. They recommend you go across the street, which for us was closed the day we attended. Have a bathroom option in your back pocket.

Don't pass by as you walk along 5th Avenue without popping in to see the Lego displays. Even if you are not a lego fan the display models are worth going to see. The full size yellow New York taxi is fantastic. Go upstairs to check out the display on the stairs made from lego and have to opportunity to make a personalised lego figure of yourself.