Harry Potter New York
Harry Potter New York
Speciality & Gift Shops
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9:00 AM - 9:00 PM
9:00 AM - 9:00 PM
9:00 AM - 9:00 PM
9:00 AM - 9:00 PM
9:00 AM - 9:00 PM
9:00 AM - 9:00 PM
9:00 AM - 9:00 PM
9:00 AM - 7:00 PM
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Now Open! The world’s only official Harry Potter flagship store in NYC. Shop from a range of Wizarding World collections, now available online
Suggested duration
1-2 hours
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The area
Neighborhood: Flatiron District
Offering many of the city’s best restaurants and shops set amid classic New York architecture, the Flatiron District is no longer under the tourist radar. At 23rd Street is the famous triangular Flatiron Building, which makes a good picture no matter what angle you photograph it from. Be sure to look up at the elegant architecture as you stroll the streets - much of this neighborhood is part of a historic district that was home to many of the city’s most famous department stores at the turn of the century. At the northern end of the neighborhood, Madison Square Park is best known for being home to a famous burger shack, but it can also be a quiet refuge to spend an afternoon, and it frequently hosts interesting public art exhibits. In the lower part of the Flatiron District you'll find Union Square, a bustling crossroads at all times of day and night.
How to get there
  • 23rd St • 1 min walk
  • 23rd St • 4 min walk
Best nearby
10,000 within 3 miles
1,612 within 6 miles
Detailed Reviews: Reviews order informed by descriptiveness of user-identified themes such as cleanliness, atmosphere, general tips and location information.
Popular mentions

139 reviews
Very good

Andrea S
Mullica Hill, NJ10 contributions
Jul 2021 • Family
Being a flagship store, I expected it to be much larger than it is; however, being in NYC, I’m not surprised that it isn’t any larger. To get the most out of your shopping experience, I recommend that you have a flexible plan for the day you add this to your itinerary, and (if possible) go with a small group.

You will need to scan a QR code to get your place in line. This starts at 7am and each scan has a max of 6 people. Two people from our party of 10 scanned the code at 8am and we were around 200 in line. You don’t have to stay there (the store doesn’t open until 10 am), but it doesn’t tell you what time to return. Instead, it sends you an alert when you can return to the store and you have an hour to get there. The sooner you return, the better, because a line forms outside as everyone returns. They will scan your code as you enter, then you are free to peruse the store at your own pace. We got our return alert at around 11:30.

The store is divided into small sections, such as house apparel, wands, candy, plushes and toys, young children’s apparel, books and stationary, robes, jewelry, ornaments, etc. There are two floors, with the more expensive items located on the lower level, which can be accessed by the stairs at the center of the store or the elevator (imagine the floo network).

There are several photo ops, displays of actual props used in the movies, and displays of replicas that could be purchased.

The checkout line can get very long, but there were about 8 registers and they were fully staffed. Once you’ve made your purchases, you enter the Butterbeer Bar, where you can enjoy Butterbeer in a souvenir cup, Butterbeer ice cream, cupcakes or cookies. You have to remain in the bar to eat/drink, and they do have a cleaning station for your mugs before you leave.

There will be two virtual reality experiences opening later this summer (2021) on the lower level.
Written July 6, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Nashville, TN2,583 contributions
Jun 2021 • Solo
Yes, as of June 2020, there is a QR check-in code (the code changes every day). It comes out at 7AM and is held by a security guard; the store opens at 10 AM Monday through Saturday and 11 on Sunday. I got there are 6:45 and waited about 30 minutes to get my code. I ended up getting in right at opening, possibly because I was alone and not in a group. This is posted clearly on the website. If you come on a weekend, it’ll be way worse. I came an hour after opening on a Sunday and all the slots were already taken. Once all the slots are gone, they are gone.

I recommend coming on a weekday and early if possible.

It’s unique and has some neat stuff, with some photo ops, but ultimately it’s a store meant to sell things. Lots of plush stuff, hoodies, journals. There’s a more expensive section (we’re talking thousands) where you can buy prop reproductions. You can buy posters, wands, books, and the pottery barn collection. They also have a personalization section. The prices aren’t any worse than universal.

I did like the green tile like at the ministry of magic. I liked Nagini from the ceiling, Fawkes, and the Phoenix model from Dumbledore’s office. Again, some fun props.

I went because it is the only one in the world and I’m already in NYC. I went at 6:45 on a weekday (and spent the other three hours wandering, seeing Rockefeller center, sitting at the New York
Public library, enjoying a mimosa at a nearby food spot with alfresco dining). I’ve seen it once and that’s good enough.

Worth it for fans, but plan well.
Written June 15, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

New York City, NY4,723 contributions
Nov 2021
They opened the WORLD’S LARGEST Harry Potter Store in the summer, and after waiting for a several months for all the madness to calm down, we finally went to check out the store.

Even though this is a store, selling merchandise like clothes and accessories, but you can NOT enter like you would any other regular store. First, you have to physically go to the store, and find a staff holding a QR code, or a sign that has a QR code by the door. You can get the code in your phone, which will put you in their virtual line. Most likely, you have to wait 1-2 hours before it is your turn to enter the store. Once your number is called, you have one hour to return to the store.

From the moment you enter the store, you are immersed into everything Harry Potter. The beautiful phoenix welcomes you from above with vibrant fire orange wings, and you fly right into the world’s largest Harry Potter store. Everything was pretty well organized, very easy to find whatever you are looking for. They do offer several merchandises that are exclusively sold at Harry Potter New York, so check those ones out too.

You get to see some real movie props as well. There are a few spots where you can take fun photos also, which was fun. They of course have all the robes, wands, stationaries, books… you name it, they have it. They even have a section called “Things That Must Be Named” where you can get the merchandises customized for you! They added VR experience here as well, we didn’t try it during this visit, but maybe in a near future.

They have the Honeydukes section, where you can get all sorts of sweets and non-alcoholic Butterbeer. If you want to taste the Butterbeer right there and then, head over to their Butterbeer Bar! We ordered the Butterbeer Ice Cream, Draft Butterbeer, and Hedwig Cupcake.

The Hedwig Cupcake was adorable, he is carrying a letter with a red seal that makes it look pretty darn official…but it lacked flavor. All I tasted was sugar. No need to have this again...

Butterbeer come with the souvenir tankard that comes in, which is cute. I wish if they give the option of with or without tanker. Butterbeer and Butterbeer Ice Cream had very nice butterscotch-type flavor. I really enjoyed them both!

Overall, it was a super fun visit. We visited on the day of Halloween, so it was less busy, but at the same time, we go to see many patrons coming in and out of the store in their own Harry Potter costumes! Also, there are some interactive experiences throughout the store, and the amount of merchandise they offer was really impressive! Definitely a unique store for sure!
Written December 31, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Stuart L
1 contribution
Jun 2021 • Couples
Terrible experience for people visiting for only a few days. You can’t get access to the building without having waited between almost 600 to 700 people by the time they give you access from when they open you can’t get in until almost 6 at night and you can’t always drop what your doing or make it before they close. It’s unfortunate but unless you schedule far in advance they don’t accommodate you. Your a perfect example of why public service businesses are closing. Because you are not customer friendly.
Written June 26, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Borehamwood, UK80 contributions
Feb 2022 • Family
I'm a massive Harry Potter fan and knew I had to visit here when on vacation! It was something that was on my list of definite to dos and it did not disappoint.

The theming of the store is so great, so much thought has been put into the design to make it magical. The shop sells a great range of merchandise and I was happy to see that a lot of it was US exclusive as I didn't want to buy anything I knew I could get back home in London. There are several photo opportunity spots in there too which was a nice touch. They do offer two different VR experiences but these are quite pricey.

As we were leaving we also grabbed a snack from the Butterbeer Cafe which was really cool and offered delicious, beautiful cookies! The store is worth a visit even if you are not a massive fan.
Written February 16, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Chris Helmsley
New York City, NY13 contributions
Feb 2022
We were thrilled to visit HP NYC with our 12 year old. The VR experience was fantastic, and exceeded all expectations. We booked because we were told we could skip the long queues if we did, but when we arrived, there was actually no queue. So besides feeling a little baited, it was well worth the price ($34 each, no discount for pre-teens). Aside from that, the store employees were a little ... strange. Aside from the 3 or 4 employees I ran into "hiding" in low traffic parts of the store so they could play on their phones, I was also taken aback by the security guard asking my 12 year old to see her receipt. I also was thrown off when a fellow patron was scolded on the queue for taking a single lick of their ice cream, since all items are "to go only." But at the end of the day, the store was fairly magical, and prices were surprisingly good on most items ($30 for a T, $60 for a hoode).
Written February 27, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

19 contributions
Jan 2022 • Couples
The store itself was amazing, and staff were super friendly and helpful. However we booked the VR experience in advance before coming to NY (travelled from the UK) which cost $68, as my partner is a huge Harry Potter fan and this was our last event of the trip. We started the VR and it was amazing to begin with, but then in the last 10 mins my partners VR headset died and stopped working so he couldn’t watch or take part in any of the ending of it (the best part!). We found out afterwards this was due to the headset not being charged up enough. They apologised and offered us a free Butterbeer each, but honestly it ruined the end of our trip as we’d been really looking forward to it, and would have just preferred to do the VR again so he could experience it all properly. The Butterbeers tasted horrible and came in a plain plastic cup so really not the equivalent of missing out on a $70 VR experience. If you do the VR make sure to ask if your headset’s charged up properly first.
Written February 4, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Toms River, NJ15 contributions
Aug 2022 • Family
My 17 year old nephew is blind and has been a huge Harry Potter fan forever. My sister emailed the store asking about accommodations for blind people. They immediately replied offering a private tour before the store opens! We booked a Sunday morning at 8:30. The amazing tour guide, Pam, saw my nephew approaching the store with his cane and sunglasses and immediately opened the doors and welcomed us. Pam walked us through each part of the store describing the colors, the scenes, the themes and the items with enthusiasm and humor. My nephew was able to touch many items, especially the wands, without worrying about bumping into strangers. It would have been impossible for him to appreciate and enjoy the store otherwise. By 9:15 we finished the tour and the store was already busy. We can’t thank Pam and her manager enough for making that tour possible and so enjoyable.

Tours, stores, various museums, etc. are not always this accommodating for blind people. My sister reaches out to many many places asking about accommodations and even if they claim to have something, once they arrive, there are really not any accommodations. So for the Harry Potter Store to provide this private tour is a big deal!
Written August 19, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Dave D
Norton, MA2,077 contributions
Apr 2022
A must do for any Harry Potter fan! This store is covered from top to bottom (of both floors) with Harry Potter merchandise, as well as NYC exclusive items. From clothing to wands, replicas to food items, the Harry Potter New York Store has it all.

We went to visit it on a Friday afternoon and were told that we would have to get into the "virtual queue" by scanning a QR code near the door. Once registered, the system would text me when our spot in the line was ready and we had an hour to get back to the store. I would say it took about an hour (there were 300 people in front of us), and once we got in, it was amazing.

Make sure you take your time going room to room and checking out all of the merchandise. The staff was extremely helpful and happy to help.

Also make sure you check out the basement for a lot of awesome gifts and other cool items. You can get a number of things personalized as well!

On your way out, you are able to purchase a "tankard" (more like a 12 ounce plastic cup) of Butterbeer as well as some treats.

We can't wait to go back
Written April 26, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

1 contribution
May 2022 • Friends
The flight is definitely not worth the price. The graphics could be better and the experience could be longer too. It ended too soon. Also, if there's going to be an experience where we're taking down bad guys, at least have the capabilities to tell us how we did. For example, how many deaths eaters were we able to disable. I know it's all a money making scheme, but I feel like more effort could have been made especially if you're charging $47 per person.
Written May 11, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

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Harry Potter New York (New York City) - All You Need to Know BEFORE You Go

Frequently Asked Questions about Harry Potter New York

Harry Potter New York is open:
  • Sun - Sun 9:00 AM - 7:00 PM
  • Mon - Sat 9:00 AM - 9:00 PM