This shop was great! It was full of stock and was very big! I loved how the shop was decorated such as the Sweet Section was decorated to look like Honeydukes and the wand section was decorated like Ollivanders! What I did find though is that the prices of the items in the shop a quite a bit more expensive than at London (Even after working out the exchange rate). I don’t understand why a shop in New York is more expensive than the actual home of Harry Potter? The Warner Brothers Studios, Kings Cross Station Shop And The Shop That Must Not Be Named (In York) is quite a bit cheaper for the same items! But I did enjoy the butter beer!

The Butterbeer was delicious! Wes was very helpful at the personalization checkout. I got my personalized Hogwarts Acceptance letter. Would have gotten a robe but they were out of the Large Gryffindor robes. They said that the shipment hadn’t come in to restock. A few of the Gryffindor items like the head girl pin, the house scarf and sweater was out of stock or not available in an XL. I did get the Hogwarts Scarf made in Scotland. I loved this scarf because it was well made, kept me warm in the 34 degree weather and was beautiful. Wish they had a hat and mittens to match. Lots of great items to choose from, be prepared to spend a lot of $$$. Most things can be purchased on the website, so if you miss something don’t worry. Check out the Sale section I got some Christmas items half off.

This is such a fun store! We've been here on both of our recent trips to the city and it's a must-do for any Harry Potter fan. There's 2 levels here and lots and lots of merch to buy including clothing, wands, and lots of tchotchkes. The real highlight though is the butterbeer and the butterbeer soft serve and that ice cream is seriously some of my favorite in the world! Definitely stop in if you're in the Flatiron district and love HP!

The Harry Potter Store is a wizarding wonderland that truly brings the magic to life. My recent visit left me enchanted, especially with the delightful Butterbeer that proved to be a highlight of the experience. The sweet and frothy concoction transported me straight to the pages of J.K. Rowling's world. The store offers a treasure trove of magical merchandise, with shelves brimming with items that cater to every Hogwarts enthusiast. From wands and robes to spellbinding collectibles, the array of products ensures there's something for every fan to cherish. One of the store's notable features is its dedication to the different houses of Harry Potter. Each house is represented with a diverse selection of merchandise, allowing visitors to express their loyalty to Gryffindor, Slytherin, Hufflepuff, or Ravenclaw. The attention to detail in capturing the essence of each house adds a layer of authenticity to the overall experience. Moreover, the Harry Potter Store boasts two enchanting floors, creating a sense of exploration and discovery. The layout allows visitors to immerse themselves fully in the magical ambiance, ensuring that every corner holds a magical surprise. The only thing that wasn't as enjoyable as I would have hoped was the chocolate frogs. I believe that the chocolate frogs would have been better as hollow chocolate not solid. While I understand that there's more chances for the frogs to break, it would have been more enjoyable to eat.

Retail part of harry potter. Some props used in the movies are stored here. Cool items you can buy here if you’re a fan. And most especially you can have a Butterbeer here! See images and videos for reference

We popped into the store for a quick visit while we were in NYC. It is a very cute store with lots of Harry Potter themed items. It is definitely worth a few minutes of your time if you are a Harry Potter fan. We enjoyed a butter beer as well! There are also clean bathrooms in the store for customers.

The store is more of a exhibition experience than an actual store. The inventory is not really that extensive being one of the biggest Harry Potter store. I visited stores in UK, Orlando and Barcelona so I had comparison. The store is breathtaking and we really enjoyed looking around.

If you are Harry Potter fan, put this store on your NYC list to do. Need a wand to defend the Dark Lord? HP has your wands from all your favorite characters. HP provides a variety gift ideas from chocolate frogs, Rubeus Hagrid shoes to fill. The famous London telephone booth, 9 3/4 platform sign, stationary with your favorite quill and, of course, books. Which house are you ?? A Gryffindor, Hufflepuff, Slytherianor, or Ravenclaw???. HP has your supporting scarf or cape. Don't forget to stop and try butter beer or their dessert,including Harry Potter Happee Birthday cake.