Diamond District
Diamond District
3.5
10:00 AM - 4:00 PM
Monday
10:00 AM - 6:00 PM
Tuesday
10:00 AM - 6:00 PM
Wednesday
10:00 AM - 6:00 PM
Thursday
10:00 AM - 6:00 PM
Friday
10:00 AM - 5:00 PM
Saturday
10:00 AM - 4:00 PM
Sunday
10:00 AM - 4:00 PM
About
Duration: 2-3 hours
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Tours & experiences
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The area

Address
Neighborhood: Midtown
This is the iconic New York that so many visitors imagine before they visit - spectacular skyscrapers like the Chrysler Building and Empire State Building, iconic public buildings like Grand Central Terminal and the New York Public Library, and the non-stop hustle and bustle of the city streets. Fifth Avenue is a shopper's paradise where you can find every kind of store imaginable, with fashion brands ranging from the affordable to the ultra-fancy. Visit Rockefeller Center to experience towering Art Deco grandeur, and foodies will love the busy restaurants that stay open late in Koreatown. After dark, Midtown calms down a bit, but at any time of day or night it still feels 100% New York.
How to get there
  • 47–50 Sts – Rockefeller Center • 2 min walk
  • 49th St • 4 min walk

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Popular mentions

3.5
3.5 of 5 bubbles33 reviews
Excellent
10
Very good
11
Average
7
Poor
2
Terrible
3

psudino
Weehawken, NJ4,433 contributions
4.0 of 5 bubbles
Jan 2022
90% of the nation's diamonds will find their way through NYC, or so the tour guides will tell you. This district is full of retailers and wholesalers and diamond experts and crafters. If you just want to browse, then the street level storefronts are fun. However, if you plan to make a purchase, especially one of significance, then do your research. If you know anyone in the industry, seek their advice before you go. There are deals to be made here, but as usual, you got ta find them.
Written March 19, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Larry W
Rochester, NY19,404 contributions
3.0 of 5 bubbles
Aug 2018 • Solo
I toured through this well-known area this past weekend while in NY City for a wedding. There were a good number of diamond & jewelry stores in this "district," which really only stretches for one block on 47th street. I was surprised to find that the store I had come to visit was closed on that Saturday. When I asked another jeweler, he said "of course they are closed...it's Saturday and they are Jewish." Their website should say that, but it didn't. A few other stores were closed as well, while a couple others just didn't give me the feel of being a reputable dealer. I did find one store, however, which offered what I wanted, so I did make a purchase. But I would not be ready and willing to label this as the "end-all of jewelry districts," as it was not. Still, it is an interesting place to stroll down if in the area, just to take a look.
Written August 27, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

g1n1c1
Saline, MI125 contributions
4.0 of 5 bubbles
Dec 2016 • Couples
It is quite an experience to walk down both sides of the street and see all of the window displays of gems. I originally went for the purpose of trying to sell a bracelet, but end up not doing so. I went into two places that in particular caught my eye to price out resetting my diamond earrings. I got prices and timing as we were only there for a short stay. Went back and looked for reviews on Deena Jewelers. They were all positive. Also they told me they could have the setter set the stones while I watched. The salesperson I dealt with at Deena's was very helpful and accommodating.Her name is Tatiana.
Written December 28, 2016
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

34Doris
Oxford, UK133 contributions
5.0 of 5 bubbles
Apr 2024 • Family
Great for wandering but ground level shops are mostly rip-offs. Nice people but don't wander in just to buy, unless you're a turkey and want to be served up with fries! But I knew some businesses behind and bought there. Especially Diamonds by Lauren, at 40 W47 (go inside and see board - they're on 9th floor, number 911).
Written April 11, 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

brownbrown2014
Fort Worth, TX4 contributions
1.0 of 5 bubbles
Apr 2017 • Couples
I purchase 15.7 grams of 100% 18k yellow Gold from NY diamond District that is magnetic! Gold is not Magnetic!! Never again.
Written May 25, 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

JamieHoud
Half Moon Bay, CA14 contributions
5.0 of 5 bubbles
Dec 2018
If you are a lover of jewelry, this is a MUST see. If you like to window shop or if you are seriously in the market to purchase a diamond this is a definite must. Go educated and with a budget. The shop owners can be a little aggressive but they are nice and will answer questions even if you are not purchasing. We talked to a shop owner who had $250,000 earrings in his storefront. Very interesting and very beautiful jewelry.
Written December 25, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

einesweetie
Bloubergstrand, South Africa117 contributions
1.0 of 5 bubbles
Jun 2017 • Friends
Totally overrated and over priced. Most of the Diamonds are sourced from South Africa, and it is at least 30 - 40 % cheaper to purchase the highest quality Gemstones through Internationally certified and known Diamond dealers in South Africa.
Written January 15, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
At the retail / street level mostly everything is overpriced. However, booking a tour of the Diamond District will give you access to the same wholesalers that deal with internationally certified quality gemstones at wholesale prices. It;s all about who you know in the NYC Diamond District.
Written June 7, 2018
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

bwco
New Jersey1,747 contributions
2.0 of 5 bubbles
Sep 2017 • Couples
We were here the other day. Its nothing special. This area is very over rated. Yes there are a lot of jewelers here, but you wont find any bargains here. Their prices were high. Speaking from past experience, avoid the stores here and stop at a good local jeweler. You will get better prices and better service.
Written September 19, 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Dublin doll
Dublin, Ireland94 contributions
5.0 of 5 bubbles
Nov 2016 • Couples
We travelled from Dublin to buy our wedding and engagement rings. The gems are of such a superior quality and there is so much choice.

Roman Malakov's is where we always go. Boris has looked after us for years and every time we return to NYC he cleans our rings for us for free.

He is my jeweller of choice
Written November 16, 2016
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Oliver S
New York City, NY11,525 contributions
5.0 of 5 bubbles
Jun 2016 • Solo
The portion of 47th Street between Fifth & Sixth Avenue is a paradise for Diamond lovers: 80 percent of the diamonds that enter the country are handled here. Deals are made with a handshake and the Yiddish words “mazel” and “brucha” (luck & blessings). Diamond dealers, hustlers, kibbitzers, refrigerator-sized store guards, security trucks and hand trucks, cameras and more cameras, it's a wild wold world of money and glitter! If you see something you like, don't be intimidated, get in and talk to them, a lot is negotiable. And keep your eyes open for a day-time robbery: they do happen from time to time, perhaps you'll get to live through a trill like this!
Written July 23, 2016
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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Diamond District - All You Need to Know BEFORE You Go (2024)

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