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Review Highlights
Worth the stop

We shop here every time we visit the Dells. There is something here for everybody, from shirts and... read more

Reviewed June 14, 2018
Dave P
Marquette, Michigan
Wisconsin Dells must

Everytime I visit the dells I have to stop here. I have been coming to Parsons since I was a little... read more

Reviewed August 14, 2018
Angie M
Chicago, Illinois
via mobile
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  • Excellent48%
  • Very good24%
  • Average16%
  • Poor7%
  • Terrible5%
Travelers talk about
“for sale”(3 reviews)
“jewelry”(13 reviews)
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370 Wisconsin Dells Pkwy, Wisconsin Dells, WI 53965-9647
+1 608-254-8533
Top Selling Tours & Activities in and around Wisconsin Dells
from $30.00
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Reviewed August 14, 2018 via mobile

Everytime I visit the dells I have to stop here. I have been coming to Parsons since I was a little girl. Besides a reservation it is one of the only places left to buy authentic native American items.

1  Thank Angie M
Reviewed August 6, 2018 via mobile

Parsons is one of the original Dells stores. It has many native american items with explanations about the Dells. We bought very nice well made sweatshirts for only $25.each, sz xl and xxl. Highly recommend anyone visiting the Dells to check out this Orignal trading...More

1  Thank Doreen V
Reviewed July 27, 2018 via mobile

Employees were friendly and interesting merchandise. Only bought some postcards but there were lots of things to look at and lots of items for sale. The museum part kind of smelled like moth balls.

Thank purplepenguin
Reviewed July 6, 2018

This used to be one of our favorite stops in the Dells! Everyone has wonderful memories of the Indian Trading Post, but it seems that it has really gone downhill a lot. It was very smelly and over-crowded. I remember buying several pair of mocassins...More

Thank BrendaT2023
Reviewed June 30, 2018

Parson's is amazing. They have many of the regular tourist items but they also have the history of the Dells and Native Americans. I would say it's 50% museum, 50% store and 100% must stop!

Thank Dave N
Reviewed June 14, 2018

We shop here every time we visit the Dells. There is something here for everybody, from shirts and hats to trinkets to jewelry to moccasins. They even have those old Bingo car trip games -- remember those?

Thank Dave P
Reviewed June 4, 2018

This Parson's Indian Trading Post (370 Wisconsin Dells Pkwy, Wisconsin Dells, WI 53965) is a very nice gift and novelty items shop in the Wisconsin Dells. They have good quality items including handmade collectibles, jewelry, toys, collectibles, and much more. Items are nice quality at...More

Thank jacarusjr
Reviewed May 27, 2018 via mobile

Store has a range of options to shops from. Organized and mostly clean! I always find something to take back home! Worth a quick stop.

Thank kesjost
Reviewed May 6, 2018

Loved the welcoming people who greeted me at the door! The merchandise is authentic and the prices are low. If you love Native American culture you have to stop at this cute store. Plus the Indian museum next door is amazing!

Thank frenchmarisa
Reviewed February 25, 2018

Parsons Indian Trading Post is offbeat fun shopping. I'm typically not a big fan on these stores but this one offers something much different for the Dells

Thank JimDeBerry
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