The Toy Shop
9:00 AM - 3:00 PM
Monday
9:00 AM - 3:00 PM
Tuesday
9:00 AM - 3:00 PM
Wednesday
9:00 AM - 3:00 PM
Thursday
9:00 AM - 3:00 PM
Friday
9:00 AM - 3:00 PM
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About
The Toy Shop of Eagle River offers power-sport equipment for sale or rent. We feature: ATV, UTV, Jetski, Pontoons, Boats, and Snowmobiles as our line-up for rent or sale. We are also proud of our repair department where we can service your power-sport equipment. We continue to offer Winterizing, Shrink-wrapping, and Indoor or Outdoor Storage. Currently we are on Spring Thaw Hours and are available for off hours by appointment only. Have A Great Spring!!
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Detailed Reviews: Reviews order informed by descriptiveness of user-identified themes such as cleanliness, atmosphere, general tips and location information.
Popular mentions

4.5
23 reviews
Excellent
21
Very good
0
Average
0
Poor
0
Terrible
2

David S
1 contribution
Jul 2022 • Family
We rented two PWC(Waverunners) for our weeks vacation and the machines ran perfectly the entire time. Being our third year renting from the Toy Store, we knew our experience would be awesome. All the staff are very friendly and super informative with little tidbits of knowledge only they can give. I would recommend the Toy Store for all your year round adventures. Thanks for another great family vacation experience!
Written August 11, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Kevin
Muskego, WI2 contributions
Feb 2021
We've rented snowmobiles from The Toy Shop both this year and last, and the experience was perfect both times. The emails detailing the necessary paperwork before we arrived were easily understood and more importantly, the sleds were in terrific shape and ran flawlessly. I would strongly encourage anyone interested in renting snowmobiles to use The Toy Shop.
Written March 15, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Jody B
1 contribution
May 2022
We rented a pontoon boat for a full day on the eagle river chain. The process was easy, we could have booked online but chose to go into the business personally. The staff was great, friendly, knowledgeable. The day of the rental from the office to the person who gave us all the instructions about the boat very knowledgeable and friendly. Would do it again.
Written June 27, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Sue M
5 contributions
Aug 2021
Rented two waverunners in August. Called to make the reservation and completed all the paperwork online. It was very easy and organized. We picked up and dropped off but they offered deliver for $200. The waverunners looked brand new and ran fantastic. We will definitely rent again.
Written September 7, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Craig D
1 contribution
Jan 2022
I rode a rental from the Toy Shop in mid January and the machine was in beautiful condition. The rental process was an easy process and the staff answered all my questions. After a full day of riding and a fill up I turned it in with no problems.
Written February 7, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

eph5_3
Palm Bay, FL5 contributions
Aug 2015 • Couples
DO NOT expect much for ATVing, 85% of trails are dirt firetruck roads, and asphalt roads, SHARING THEM WITH auto, trucks etc. almost ran into an 18-wheeler, logging, in 1 area. When they gave us the map & showed us all the roads NOT ATV TRAILS, we didn't want to waste our money, & said we didn't want to go, but they couldn't get hold of the owner to give us our $100 deposit back. I base my vacations around ATV rentals WITHOUT tour guides, this was our cup of tea, no tour guides, BUT... When I made the reservations for my husband & I 9 months ago they said by August we will have miles of ATV trails available, these WERE NOT traditional trails, but dirt roads used by other vehicles, not fun when you don't know if you are going to run into a car around the corners. When I talked to the owner the next day, to at least get a $100 credit because it was misrepresentation when we made the reservations, Eric said this was leaps and bounds for them, that back 9 months ago, they had nothing. MY POINT!!!! They had numerous opportunities to tell me. They were quite happy to change the reservation 3 times due to weather, because they didn't have any other reservations!!! So Erics point of, "we had this reserved, couldn't rent it out," didn't pan out, there weren't any other customers wanting to rent ATV's and we certainly didn't see ANY OTHERs out on the roads anywhere!!! He could have done the right thing & given a credit for such a miserable time, but now I will have to dispute it with my credit card company!!!
Written August 28, 2015
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Brucrew
Naperville, IL121 contributions
Jan 2018 • Couples
Both Eric and Debi were super friendly on the phone and in person. The snow outfits we rented from the were of super quality and very warm. The sleds were maintained well and current year. They gave us great recommendations on trails to ride and places to stop. Outstanding company that I would highly recommend!
Written January 15, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

gramding
Reedsburg, WI29 contributions
Aug 2016 • Family
We were in Eagle River for a short visit and decided to go out on the water. .all of the places we visited were booked. The Toy Shop had a cancellation and it was a blessing. We rented a pontoon boat and had a great time, they were so accommodating and the boat was great. The weather, water and ride was perfect. If you are going to be in the area, the chain of lakes is a great day activity. Word of advice, book in advance. I recommend the Toy Shop. Nice people
Written August 1, 2016
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Laurie S
1 contribution
Dec 2015 • Couples
Owners made the experience even better. Very knowledgable and cared about us and our safety. They made sure our friends who never rode before were comfortable with their machine. They also have this process down! In and out with tips on where to go, what to do if broken down and who to call. No problems, new sleds and rental gear available. Great people great service!
Written December 31, 2015
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Tkcurry
Alpha, IL24 contributions
Jan 2015 • Couples
Great experience with toy shop. Owner gave us good advice on what trails to take and where to stop. Very friendly and accommodating. Quick check out and gear rental. Sled was clean and ready. Would definitely rent from again.
Written January 31, 2015
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

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The Toy Shop (Eagle River) - All You Need to Know BEFORE You Go

Frequently Asked Questions about The Toy Shop

The Toy Shop is open:
  • Mon - Fri 9:00 AM - 3:00 PM