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The Merchant General Store

Closed Now: 10:00 AM - 5:00 PM
Open today: 10:00 AM - 5:00 PM
Review Highlights
Friends shopping

The General Merchant on main street Black River Falls Wi will make you think of your childhood. Old... read more

Reviewed August 27, 2018
Linda W
via mobile
Like stepping back in time

When my daughter was young, no trip to our weekend playground of Black River Falls was complete... read more

Reviewed January 22, 2018
Madison, Wisconsin
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  • Excellent37%
  • Very good63%
  • Average0%
  • Poor0%
  • Terrible0%
Travelers talk about
“toys”(7 reviews)
Take a journey back to yesteryear in our historic store dating to 1912. You'll find old time candy, classic toys, antiques, gifts, collectibles and much more.
Closed Now
Hours Today: 10:00 AM - 5:00 PM
See all hours
Suggested duration: 1-2 hours
216 Main St, Downtown Black River Falls - Main Street, Black River Falls, WI 54615-1747
+1 715-284-5700
Reviews (8)
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All reviews candy selection old fashioned candy toys antiques dots fun
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Reviewed August 27, 2018 via mobile

The General Merchant on main street Black River Falls Wi will make you think of your childhood. Old time candy, ice cream, antiques, homemade craft items are special and affordable. Great history to this store n cute window displays with friendly staff.

1  Thank Linda W
Reviewed January 22, 2018

When my daughter was young, no trip to our weekend playground of Black River Falls was complete without a trip to "that candy place." True, The Merchant has candy - all your old time favorites like Bottle Caps, Candy Dots and SenSen - but this...More

2  Thank B R
Reviewed April 16, 2017

I was in Black River Falls for other reasons and stopped in. It's housed in a 1912 building with many original features, including beautiful hardwood floors. What a fun place! It had all kinds of things from toys (I don't think I saw a single...More

4  Thank GraciePitt1013
Reviewed November 21, 2016 via mobile

Its a really cute place. It is A LOT of very nice kids toys and candy with a few nick-nacks, soap and food products in the rear for the adults. It was fun stopping in!

1  Thank yoink02
Reviewed May 31, 2016 via mobile

Very cool old time feel. They have adorable handmade aprons to sell as well as antiques. The candy selection is good but not great. They also have a lot of toys they sell. Cheap if you only buy candy. The down side was we only...More

2  Thank Hayley K
Reviewed February 5, 2016

This is an old fashion general store. A bit of crafts, new items such as a nice selection of Melissa and Doug toys and old time candy such as candy cigarettes and paper dots. There are antiques in the basement, note, the basement is kind...More

2  Thank jackie60363
Reviewed May 26, 2015

Broad selection of fun items in an "Old general Store" atmosphere. Lots of good kids' toys, kitchen items, antiques, old fashioned candy, etc. I love their cotton, homemade aprons, and children's knit hats. I always look forward to visiting here.

2  Thank Kim R
Reviewed September 6, 2014

Went to Black River Falls for business so glad I found this place. Found an awesome toy train for my son who is 1 1/2. ALL THE CANDY!!! - Loved bought a bag full back for hubby. Loved it all and could spend hours downstairs...More

1  Thank ElizaStarr
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