Merchants Square

Merchants Square, Williamsburg: Hours, Address, Merchants Square Reviews: 4.5/5

Merchants Square
4.5
10:00 AM - 6:00 PM
Monday
10:00 AM - 6:00 PM
Tuesday
10:00 AM - 6:00 PM
Wednesday
10:00 AM - 6:00 PM
Thursday
10:00 AM - 6:00 PM
Friday
10:00 AM - 6:00 PM
Saturday
10:00 AM - 6:00 PM
Sunday
12:00 PM - 6:00 PM
About
Inspired by the rich architectural heritage of the 18th century, Merchants Square blends the atmosphere found in the adjacent Historic Area of Colonial Williamsburg with 21st-century shopping and dining. This is a shopping experience unlike any other. We offer the best in personal service, high-quality merchandise, world-class food, and shop owners who really care.
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4.5
281 reviews
Excellent
148
Very good
99
Average
26
Poor
7
Terrible
1

sloomis31
Bristol, WI877 contributions
Attractive District But Short On Shopping
Aug 2021
I've always been disappointed with the Merchant's Square district. Maybe it's because I visit during the summer (without the college town vibe) or maybe it's because this year so many shops were closed, but it is just underwhelming. I have never counted but I doubt it has those 40 stores and award-winning restaurants Williamsburg promotes. The street closure permits more socializing which is fantastic, however, there are fewer shops and those that are left are really either cheap souvenir places or expensive niche locations. I hate the idea of chain stores, but I miss the William & Mary Bookstore and would love to see a tastefully done Starbucks. Just pick a red-brick storefront. Anything to liven up what appears to be a district that is hurting.
Written September 1, 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

MrBobW8
Baltimore, MD78 contributions
Lost Unique-ness
Aug 2021
Bad parking app, serious lack of shops (Pre Covid)!

Parking: Not sure what is going on here but it looks like the town just wants to write parking tickets and eventually drive away business. And good luck understanding parking due to the lack of signage in the parking area; even if you are tech savvy. You apparently cannot park without a smartphone, which denies my parents and their friends a visit. They say you get 2 hours free (if you can figure out the app) but we bet over time that will slowly dwindle down to 30 min or nothing at all.

Stores: The stores that do exist are slowly disappearing and replaced by typical chain stores like LuluLemon and Chicos. We have those at home, so why visit.

Atmosphere: If you are not being pushed to sign a petition for some cause this have become no different than a shopping mall, which at least has air conditioning.

Even the some of the shop owners experessed concern. They should just shut down and build their Walgreens or CVS already.

Sad, avoid. But if you do go, don't visit any chain just shop the few local shops left.
Written August 15, 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Katie W
Charleston, SC129 contributions
Amazing Place!
Aug 2021
This area was so cute! Parking was incredibly reasonable, and there were even some free parking spots. So many great stores, cool places to eat, and the locals were friendly. I would absolutely love to go back.
Written August 14, 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

joefromcincy1961
West Chester, OH570 contributions
Large Variety of Shops and Restaurants
Jul 2021 • Couples
This area is really cool with lots of varied shops and stores and a variety of restaurants. They have coupons in the local advertising too.
Written July 26, 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

RICART75
Peru, IN1,507 contributions
Nice variety....
Jun 2021 • Couples
This area is a nice addendum to the Colonial Williamsburg experience; offering a nice variety of dining, snacking and shopping options.
We especially enjoyed the Scotland Shop, with its beautifully visual array of Scottish tartans; as well as the wonderful gelato at Illys. (OK, maybe not real "colonial", but wonderfully refreshing on a hot & humid day).
Also, a special shout out to the wonderful staff person in the Pewter Shop, who provided us with a wealth of local and surrounding area information.
Written July 17, 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

shawney C
9 contributions
Williamsburg Merchant's square Market place fair
Oct 2020 • Family
Merchant's Square Market place is a great place to go-walk-about and venture outdoors during this festive season...

During this pandemic season, the great outdoors is the best thing for ya! Not only because of the CDC, Gov and State restrictive guidelines for indoor activities and events which are (not allowed) at this time, but spending time outdoors is good exercise for the your own body, health, and mind.
(Social distancing and wearing a mask) is required of course...

We enjoyed everything Merchant's square had to offer from the Holiday festive Market place fair of the O'l time "Mom and Pop" shops, to the historical outdoor monument exhibits, historical landmarks with the cobble stone streets and walkway's that bring the nostalgia culture of the16th century, with lots of benches where you can sit to rest and soak up a lil sun or maybe take some private time by yourself to read a good book.

The Horse and Carriage tour ride of Williamsburg Merchant's square mainstreet and beautiful view of the historical homes was the icing on the cake! Main reason why we gave it a "5 star rating! Just gorgeous! Lol

Thank you Williamsburg Merchant's square, my family and I had a beautiful outdoor festive time...

Reminder: Follow all CDC, Gov, and State restrictive guidelines.
Practice Social distancing and wearing a mask is required for all outdoor events and activities.
Written December 9, 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

387indy
Coral Springs, FL4,537 contributions
Peanut coffee.
Dec 2020
It's a local thing, the cold air would keep it from getting popular. They have a Farmers Market with produce (must bring it up from Florida), seafood, peanut coffee (not my cup of jobe), and goat's milk soap.
Written December 8, 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

hbhakh
Roanoke, VA1,609 contributions
Nice dining and shopping
Nov 2020
Merchants Square is situated on prime real estate in Williamsburg......at one end of the historic area. It includes a variety of nice shopping and dining options. There is also ample outdoor seating areas (some with heaters). There is a small ice rink for the holiday season.

We visited Thanksgiving weekend. There were quite a few people on Saturday and Sunday but far fewer during the week.

We recommend
Written December 6, 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Gerryp84
Chester, VA623 contributions
Lovely place
Nov 2020 • Family
I originally accidentally typed “lively place” in my title. Both are accurate. It was a very busy area on a Sunday afternoon. We went shortly before Thanksgiving and they have a nice tree up and an ice skating rink. There was a guy playing violin for everybody. There are loads of nice shops and restaurants and you can take your food outside to any number of nice tables that have good heaters set up next to them. It was a very cool place to be.
Written November 23, 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Dave I
Westover, MD770 contributions
Just okay
Oct 2020 • Couples
Nice to have a local market. Produce, seafood, veggie stands, knife sharping, coffee plus much more. Some items reasonably priced since they are sold fresh, but some things just to overpriced. Usually go once a year. Keep any eye out for their new location starting in November.
Written October 31, 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

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Frequently Asked Questions about Merchants Square

Merchants Square is open:
  • Sun - Sun 12:00 PM - 6:00 PM
  • Mon - Sat 10:00 AM - 6:00 PM
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