Nantahala Outdoor Center is one of the nation’s largest outdoor recreation companies. Over a million guests visit NOC annually to embark on a diverse collection of more than 120 different whitewater rafting and land-based itineraries. Learn to kayak at NOC’s world-renowned Paddling School, soar through the trees on NOC's multiple zip lines, travel to foreign countries with NOC’s Adventure Travel program, test the latest outdoor gear and shop at our three LEED-certified flagship retail stores or enjoy NOC’s resort amenities such as our three restaurants and multi-tiered lodging. Why do more people choose NOC than any other whitewater outfitter in the world? It's because of our experience, unparalleled in the industry. 22 Olympians, including two Gold Medalists, have called NOC home. NOC has been recognized by The New York Times as the “Nation's Premiere Paddling School,” “The Best Place to Learn” by Outside, and as “One of the Best Outfitters on Earth” by National Geographic ADVENTURE. Trust NOC to provide you with the outdoor experience of your lifetime.