Castlemaine is a regional city that is around an hour from Melbourne by train, Castlemaine is an agricultural area. The aim of the farmer's market is to sell food and other produce direct from the farm to the consumer, cutting out the middleman. The produce at the Castlemaine Farmers' Market is fresh; it's produced in the region.

The idea of a Farmers' Market is that farmers sell their produce directly to their consumers, with no middle man. This means that the produce is fresh, out of the fields, and also customers know that the money they pay goes directly to the farmer. Castlemaine is a thriving regional city, easily accessible by car or train, about an hour's travel from Melbourne. The market sells local produce such as meat, fruit vegetables and other products from local and regional sources. The Castlemaine Farmers' Market is held regularly, depending on the circumstances.