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Pure Detroit

Open Now: 9:30 AM - 6:00 PM
Open today: 9:30 AM - 6:00 PM
Review Highlights
Great Tour

My husband and I just enjoyed an wonderful and educational tour of the Guardian Building. Very... read more

Reviewed 2 days ago
via mobile
Packard Plant Tour

Although pricey at $40 USD/person, this was an amazing Detroit experience. If you are a... read more

Reviewed July 6, 2019
Toronto, Canada
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  • Excellent94%
  • Very good4%
  • Average1%
  • Poor1%
  • Terrible0%
Travelers talk about
“fisher building”(88 reviews)
“plant tour”(13 reviews)
“great tour”(25 reviews)
Welcome to Pure Detroit - the original local culture shop - since 1998. Spreading the love for Detroit through our brand of apparel and other exclusive artisan goods and gifts. We offer free architectural history tours every weekend. Visit us at one...more
Open Now
Hours Today: 9:30 AM - 6:00 PM
Suggested duration: 1-2 hours
3011 W Grand Blvd, Suite 101, Detroit, MI 48202-3096
+1 855-874-7873
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All reviews fisher building plant tour great tour free tour our tour guide hard hats real passion highly recommend this tour surrounding buildings wealth of information wayne state fascinating history great information beautiful building t shirts third floor take pictures
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Reviewed 2 days ago via mobile

My husband and I just enjoyed an wonderful and educational tour of the Guardian Building. Very well done!

Date of experience: August 2019
Thank D7545GDkatem
Reviewed July 6, 2019

Although pricey at $40 USD/person, this was an amazing Detroit experience. If you are a photographer, you will not stop taking pictures of the urban decay. You can see why some movie productions have used this for a shooting location. The quality of the tour...More

Date of experience: July 2019
Thank product-of-canada
Reviewed July 1, 2019

So, yes, Pure Detroit is a small chain of stores that sells all things Detroit (books about Detroit, sweatshirts, coasters, t-shirts, etc.). But why do I love Pure Detroit? They offer free tours of several of Detroit's architectural gems. My brother and I were visiting...More

Date of experience: June 2019
Thank Alexis B
Reviewed June 24, 2019 via mobile

Because these two tours are only offered on the weekend, I did both on a Saturday. I had to leave just a few minutes early from the Guardian Building to get up to the Fisher Building, but it worked out OK. (And glad I did...More

Date of experience: June 2019
Thank marftrip
Reviewed May 27, 2019

This was my first time visiting Detroit. I was pleasantly surprised at the renaissance and revival that is underway in this once great city that is in the midst of a dramatic rebirth to new greatness. I visited numerous attractions during my eight days of...More

Date of experience: May 2019
Thank bobca1947
Reviewed May 27, 2019

I had the inordinate pleasure of attending the tour of the old Packard Plant, given by Jacob and Julian. It was undoubtedly one of the main highlights of my trip to Detroit. Well researched and delivered, it contained a wonderful blend of fact, insight and...More

Date of experience: May 2019
Thank curiouslondoner
Reviewed May 7, 2019

Four of us were excited to join in on the Guardian Building tour on a Sunday. First of all - parking is a breeze since few people are parking in the structure across the street. We met our tour guide, Steve, outside of the Pure...More

Date of experience: May 2019
Thank BlueHeronOakland_MI
Reviewed April 27, 2019 via mobile

Spent the day learning about Detroit and this tour is awesome. I’ve lived in Detroit my entire life and learned so much I never knew about. Highly educational and fun tour, would definitely come back.

Date of experience: April 2019
Thank nikiroo29
Reviewed April 14, 2019

Registered online the day before for the Pure Detroit tour of the Fisher building. The tour guide has a history degree from Wayne State and did a one hour tour. There is no charge, although many of us tipped. The tour consisted on the main...More

Date of experience: April 2019
Thank travelfan2323
Reviewed April 14, 2019 via mobile

I am a life-long Detroit area resident and have for years had this Guardian Building tour on my list of things to do. We signed up for the Pure Detroit building tour which is free to the general public. Our guide Michael is an urban...More

Date of experience: April 2019
Thank JoanneT444
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Questions & Answers
Ask a question
July 9, 2018|
AnswerShow all 2 answers
Response from Dan P | Reviewed this property |
Guess it would depend on what time of year you went, or if the day was overcast. You will get more overhead sunshine on the 11 am tour. I took the tour a few months ago, and most of it was indoors. So... not sure which... More
April 20, 2018|
AnswerShow all 4 answers
Response from 75elainey | Reviewed this property |
I'm so sorry it took so long to answer your question. I was overseas and just saw the question. I hope it isn't too late. It is really very simple. If you get to the Fisher Theatre by 2 pm you can join the tour. I believe... More
September 23, 2016|
Response from WimzcalMelissa | Reviewed this property |
I don't work at Pure Detroit; just went on the tour. You can call the nice people directly at the detroit stores & they will be happy to advise their availability