Pure Detroit

Pure Detroit: Hours, Address, Pure Detroit Reviews: 5/5

Speciality & Gift Shops
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9:30 AM - 6:00 PM
Monday
9:30 AM - 6:00 PM
Tuesday
9:30 AM - 6:00 PM
Wednesday
9:30 AM - 6:00 PM
Thursday
9:30 AM - 6:00 PM
Friday
9:30 AM - 6:00 PM
Saturday
9:30 AM - 6:00 PM
Sunday
11:00 AM - 5:00 PM
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About
Welcome to Pure Detroit - the original local culture shop - since 1998. Spreading the love for Detroit through our brand of apparel and other exclusive artisan goods and gifts. We offer free architectural history tours every weekend at The Fisher and Guardian Building. Visit us at one of our 6 locations in Detroit or visit us online for more tour/retail information!
Suggested duration
1-2 hours
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Detailed Reviews: Reviews order informed by descriptiveness of user-identified themes such as cleanliness, atmosphere, general tips and location information.
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5.0
195 reviews
Excellent
185
Very good
7
Average
2
Poor
1
Terrible
0

KelleyFoCo
Stowe, VT5 contributions
Couples
Pure Detroit's tour of the Fisher Building was a great way to take in the history of Detroit. Surrounded by the building's majestic architecture and sumptuous interior details, Jacob, our tour guide, shared interesting stories and in-depth details about this iconic building. The tour is about an hour and entertaining throughout. Recommend taking all your out of town visitors here or for locals interested in knowing more about our landmarks.
Written April 2, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Lenore J
Livonia, MI3 contributions
Tour was very informative, lots of interesting history provided. Our tour guide was friendly, spoke clearly and was enthusiastic about the subject. The building is amazingly beautiful inside, the marble, the walls, the columns, the floors, the frescoes, the lights, all the bronze work. Details and art everywhere. Highly recommend this tour to all.
Written March 7, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

TheamazingJ
10 contributions
Couples
Great free tour of the Guardian building. Learned the history of the building, architecture, and the city. Very informative and great guides. This tour includes some time outside so be sure to prepare for the weather. Bring cash to tip your guide as they definitely earn it. I previously toured the Fisher bldg which was also a fantastic. Hope to see additional tour venues soon. Thank you Pure Detroit for another great tour!
Written January 25, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Judi T
Naperville, IL2 contributions
Friends
Amazingly beautiful buildings, architecture, design, and decor. Free tour given by very knowledgeable, friendly guides (Steve and Jacob?) who have great passion for the city of Detroit and its buildings. You’ve never seen anything like The Guardian! A must see!
Written January 4, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

divingmikeCambridge
Cambridge62 contributions
Friends
Pure Detroit offer free tours of the Guardian and Fisher buildings. Both buildings are amazingly beautiful. Michael the tour guide was very knowledgeable, friendly and passionate about architecture and Detroit. The tours last about 45 - 60 minutes and are on Saturday's only. We were visiting from England and glad we visited downtown Detroit and went on the tours.
Written May 17, 2014
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

thesunburntpenguins
Cheshire, UK252 contributions
We really enjoyed this free tour. This is an amazing building with an interesting history. Ryan was a knowledgeable and engaging guide. Thoroughly recommended.
Written November 6, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

brentsalter
San Antonio, TX33 contributions
Friends
Detroit as a whole surprised me with what an incredible place it is, but Pure Detroit brought even greater depth and richness to my visit. I went on the Guardian Building and Packard Plant tours, coming away with a greater appreciation for the treasures of Detroit’s history and architecture. My guides, Steve and Jacob (respectively), were engaging and very well informed. I’d definitely recommend Pure Detroit to anyone in the city, whether as a first-time visitor or lifelong local.
Written September 24, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

FussyGrl
Phoenix, AZ240 contributions
We took a free tour of the Guardian Building offered by Pure Detroit (on Saturday and Sunday at noon and at 2 pm). What a terrific way to understand Detroit's history and see a beautiful building! Our tour guide, Steve, was so knowledgeable. I've been on a lot of architecture tours in Chicago (that weren't free), and this one rivaled all of those. Hard to believe something this terrific can be free. In addition to tipping your tour guide, you really need to buy something at Pure Detroit to make certain that these amazing Detroit tours can continue. HIGHLY recommended!
Written November 12, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Paul M
Detroit, MI29 contributions
It is local and a don't miss adventure the art is beyond words. There are other sights to check out and also local food establishments are in the area. Watch were you walk due to looking up all hte time.

Written March 19, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Picture_Perch
Windsor, Canada1,488 contributions
Couples
For years I have driven around the streets of the Packard Plant and now finally got to go explore it! Well worth the $40 a person and it took 2 hours, some surfaces are uneven to walk on but overall an excellent time. We would have never saw this building and learned about it.I did like the fact we weren't trespassing and it was a legal tour. They have security watching your vehicles and at no time did I feel in danger. I enjoyed our group of 30 people and the pace was great. They let us wander a bit away to take or own picture, I took well over 500 pictures. Our guide was informative on the building and Detroit. This place was amazing. I can't wait to join in on other tours this company offers!
Written October 15, 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

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Frequently Asked Questions about Pure Detroit

Pure Detroit is open:
  • Sun - Sun 11:00 AM - 5:00 PM
  • Mon - Sat 9:30 AM - 6:00 PM


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