Welcome to Pure Detroit - the original local culture shop - since 1998. Spreading the love for Detroit through our brand of apparel and other exclusive artisan goods and gifts. We offer free architectural history tours every weekend at The Fisher and Guardian Building. Visit us at one of our 6 locations in Detroit or visit us online for more tour/retail information!
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Detailed Reviews: Reviews order informed by descriptiveness of user-identified themes such as cleanliness, atmosphere, general tips and location information.
Pure Detroit's tour of the Fisher Building was a great way to take in the history of Detroit. Surrounded by the building's majestic architecture and sumptuous interior details, Jacob, our tour guide, shared interesting stories and in-depth details about this iconic building. The tour is about an hour and entertaining throughout. Recommend taking all your out of town visitors here or for locals interested in knowing more about our landmarks.
Written April 2, 2022
Tour was very informative, lots of interesting history provided. Our tour guide was friendly, spoke clearly and was enthusiastic about the subject. The building is amazingly beautiful inside, the marble, the walls, the columns, the floors, the frescoes, the lights, all the bronze work. Details and art everywhere. Highly recommend this tour to all.
Written March 7, 2020
Great free tour of the Guardian building. Learned the history of the building, architecture, and the city. Very informative and great guides. This tour includes some time outside so be sure to prepare for the weather. Bring cash to tip your guide as they definitely earn it. I previously toured the Fisher bldg which was also a fantastic. Hope to see additional tour venues soon. Thank you Pure Detroit for another great tour!
Written January 25, 2020
Amazingly beautiful buildings, architecture, design, and decor. Free tour given by very knowledgeable, friendly guides (Steve and Jacob?) who have great passion for the city of Detroit and its buildings. You’ve never seen anything like The Guardian! A must see!
Written January 4, 2020
Pure Detroit offer free tours of the Guardian and Fisher buildings. Both buildings are amazingly beautiful. Michael the tour guide was very knowledgeable, friendly and passionate about architecture and Detroit. The tours last about 45 - 60 minutes and are on Saturday's only. We were visiting from England and glad we visited downtown Detroit and went on the tours.
Written May 17, 2014
We really enjoyed this free tour. This is an amazing building with an interesting history. Ryan was a knowledgeable and engaging guide. Thoroughly recommended.
Written November 6, 2019
Detroit as a whole surprised me with what an incredible place it is, but Pure Detroit brought even greater depth and richness to my visit. I went on the Guardian Building and Packard Plant tours, coming away with a greater appreciation for the treasures of Detroit’s history and architecture. My guides, Steve and Jacob (respectively), were engaging and very well informed. I’d definitely recommend Pure Detroit to anyone in the city, whether as a first-time visitor or lifelong local.
Written September 24, 2018
We took a free tour of the Guardian Building offered by Pure Detroit (on Saturday and Sunday at noon and at 2 pm). What a terrific way to understand Detroit's history and see a beautiful building! Our tour guide, Steve, was so knowledgeable. I've been on a lot of architecture tours in Chicago (that weren't free), and this one rivaled all of those. Hard to believe something this terrific can be free. In addition to tipping your tour guide, you really need to buy something at Pure Detroit to make certain that these amazing Detroit tours can continue. HIGHLY recommended!
Written November 12, 2019
It is local and a don't miss adventure the art is beyond words. There are other sights to check out and also local food establishments are in the area. Watch were you walk due to looking up all hte time.
Written March 19, 2019
For years I have driven around the streets of the Packard Plant and now finally got to go explore it! Well worth the $40 a person and it took 2 hours, some surfaces are uneven to walk on but overall an excellent time. We would have never saw this building and learned about it.I did like the fact we weren't trespassing and it was a legal tour. They have security watching your vehicles and at no time did I feel in danger. I enjoyed our group of 30 people and the pace was great. They let us wander a bit away to take or own picture, I took well over 500 pictures. Our guide was informative on the building and Detroit. This place was amazing. I can't wait to join in on other tours this company offers!
Written October 15, 2017
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In terms of having the best natural light for pictures, what would be the best time to choose for a tour of the Packard Plant, the 11 AM or 2 PM tour?
Guess it would depend on what time of year you went, or if the day was overcast. You will get more overhead sunshine on the 11 am tour. I took the tour a few months ago, and most of it was indoors. So... not sure which time would be best. This is a regular walking tour, not really that accommodating for photo snapping. Luckily one of the tour guides was a photographer, so he was understanding of me and my friend falling a bit behind the tour. Good Luck, I'm sure you will be able to shoot some great photos - Make sure you find the fire hydrant that is being eaten up by a tree that has been going on for decades.
How do you go about getting the tickets for the tour of the Guardian Building?
I'm so sorry it took so long to answer your question. I was overseas and just saw the question. I hope it isn't too late. It is really very simple. If you get to the Fisher Theatre by 2 pm you can join the tour. I believe the tours are only on Saturday and Sunday. You really don't have to make an appointment although if you are near the Fisher Theatre and you want to let them know you are coming that would be great. They are all volunteers. You can tip the tour person if you like (I did) but you don't have to. I felt the tour guide was excellent. He really knew his information very well. I hope I answered your question.
Are you going to have tours in October along with the Guardian building?
I don't work at Pure Detroit; just went on the tour. You can call the nice people directly at the detroit stores & they will be happy to advise their availability
What tours do you have going on between July 12 and July 18th?
I'm wondering if you meant to address this question to Pure Detroit, who runs the tours. I was part of the group that took a tour led by Pure Detroit. Here is there number: 313-963-1440
Frequently Asked Questions about Pure Detroit
- Pure Detroit is open:
- Sun - Sun 11:00 AM - 5:00 PM
- Mon - Sat 9:30 AM - 6:00 PM