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American Jewelry and Loan

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Address: 20450 Greenfield Road, Detroit, MI
Phone Number:
+1 313-345-4000
9:30 am - 6:00 pm
Open now
See all hours
Mon - Sat 9:30 am - 6:00 pm

American Jewelry and Loan American Jewelry and Loan is owned by Leslie...

American Jewelry and Loan American Jewelry and Loan is owned by Leslie "Les" Gold, the son of a pawnbroker who once owned Sam's Loans, a now-defunct pawnshop on Michigan Avenue in Detroit. Les first opened American Jewelry at the Green Eight Shopping Center on 8 Mile Road in Oak Park in 1978, moving to its present location in 1993.The Gold family and the daily operations of the store are the subject of the truTV reality show 'Hardcore Pawn'. This flagship show has broken numerous audience records and recently celebrated its 100th episode. Visitors are often surprised to learn that the store still operates as a full-service pawn shop and that members of the Gold family are still heavily involved in the daily operations in the store despite their busy filming and appearance schedules.

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TripAdvisor Reviewer Highlights

Read all 125 reviews
Visitor rating
  • 33
  • 22
    Very good
  • 13
  • 8
  • 9
Gold Cutouts will have to Suffice !

Sat in the car park waiting for the place to open & watched the passing parade. People began lining up over 40 minutes before opening on a cool Detroit morning with their golf... read more

4 of 5 bubblesReviewed December 31, 2016
Sydney Australia
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125 Reviews from our TripAdvisor Community

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Showing 85: English reviews
Level Contributor
5 reviews
common_n_attraction_reviews_1bd8 4 helpful votes
1 of 5 bubbles Reviewed January 2, 2017

The place was smaller then it looks on the show. Poor people looking to sell their possessions to a money grubbing p.o.s. Watching them offering pennies on the dollar. Just taking advantage of everyone they can. Very sad situation. I would not recommend ever going there.

2 Thank David P
Sydney Australia
Level Contributor
1,376 reviews
849 attraction reviews
common_n_attraction_reviews_1bd8 565 helpful votes
4 of 5 bubbles Reviewed December 31, 2016

Sat in the car park waiting for the place to open & watched the passing parade. People began lining up over 40 minutes before opening on a cool Detroit morning with their golf bags, flat screens etc. Exactly as the show with the exception of the Gold Boys and screaming customers. We talked with a woman I recognised from the... More 

1 Thank Skeney57
Bishops Stortford, United Kingdom
Level Contributor
79 reviews
34 attraction reviews
common_n_attraction_reviews_1bd8 59 helpful votes
5 of 5 bubbles Reviewed October 24, 2016

Exactly as it looks and seems on the TV ( without the screaming customers etc ), anyone a little worried after watching the show should have no worries about visiting. We were lucky enough to spot Les Gold and he happily posed for photos, he was great and as fans of the show this was one of the real highlights... More 

Thank Richard C
Minneapolis, Minnesota
Level Contributor
688 reviews
348 attraction reviews
common_n_attraction_reviews_1bd8 143 helpful votes
3 of 5 bubbles Reviewed October 4, 2016

Fun sight to see but you drive right past it unless you have it in your GPS and it's in a busy area so don't try to do a Uturn. Open very limited hours.

Thank Rachel C
West Orange, New Jersey
Level Contributor
85 reviews
46 attraction reviews
common_n_attraction_reviews_1bd8 56 helpful votes
4 of 5 bubbles Reviewed September 29, 2016

We enjoyed the TV show Hardcore Pawn, so when we were in the area we wanted to stop by and see the pawn shop in person. We were also hoping to meet Les Gold (owner and star of the show), but knew that it might be a long shot. We went on a Sat. morning and were very pleased that... More 

Thank Lester242
Douglasville, Georgia
Level Contributor
112 reviews
25 attraction reviews
common_n_attraction_reviews_1bd8 13 helpful votes
4 of 5 bubbles Reviewed September 28, 2016

If you are a fan of the tv show, you will love seeing this store in person. Les was available for selfies and the selection of goods they have taken in is amazing!

Thank Babyrue
Plymouth, Michigan
1 review
5 of 5 bubbles Reviewed September 8, 2016

My wife and I went to American Jewelry and Loan today. Les made an offer on some gold jewelry that my wife hadn't worn for quite some time. The offer was very generous. We then purchased a beautiful ring that she is wearing. Les is a down to earth guy. Craig was very patient helping us. We took a picture... More 

Thank dherrimansr
Level Contributor
178 reviews
42 attraction reviews
common_n_attraction_reviews_1bd8 58 helpful votes
4 of 5 bubbles Reviewed August 28, 2016 via mobile

We just stopped in while visiting from Florida as my wife was curious after watching the tv show. They had a couple cardboard figures of Les and Seth so my wife got a couple photos. The place was a typical pawnshop, albeit bigger than most. They had lots of items available although we weren't shopping or dealing.

Thank RRoberts6
United Kingdom
Level Contributor
303 reviews
115 attraction reviews
common_n_attraction_reviews_1bd8 103 helpful votes
3 of 5 bubbles Reviewed July 13, 2016

Being in Detroit, you have to go and see this place. Having watched the programme on TV, we were surprised to see how small it was. Everything is however, just like you see it on TV. We did not see the owners, but did see a lot of the staff that come on the show. We had a quick look... More 

1 Thank Sunny P
Helensvale, Australia
Level Contributor
235 reviews
76 attraction reviews
common_n_attraction_reviews_1bd8 108 helpful votes
3 of 5 bubbles Reviewed June 23, 2016

Had to see this place after watching it on TV. Didn't get to see any of the owners but had a chat with one of the retail assistants we recognised. Everybody calm in the shop not like on TV.

Thank kohkoh

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