Paper Moon
Speciality & Gift Shops
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10:00 AM - 5:00 PM
Monday
10:00 AM - 5:00 PM
Tuesday
10:00 AM - 5:00 PM
Wednesday
10:00 AM - 5:00 PM
Thursday
10:00 AM - 5:00 PM
Friday
10:00 AM - 5:00 PM
Saturday
10:00 AM - 5:00 PM
Sunday
12:00 PM - 5:00 PM
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About
Cited as a must see in the New York Times travel section, Paper Moon is a one of a kind store located in McGregor, Iowa-just a block from the Mississippi River! Ken, Louise, and Jennifer opened the Paper Moon in 1994. The historic 1860’s building proudly went solar in 2009. ​The Paper Moon has been described as “the ultimate in therapy shopping.” The ground floor hosts a unique array of gifts, including jewelry, greeting cards, toiletries, housewares, and tons of fun stuff! The second level balcony holds an array of new books and handmade housewares; the third level is 1,000 square feet of children’s books and toys in a relaxing atmosphere. Inventory is in constant flux and Louise and Jennifer work hard to make sure the store has something for everyone. ​Customer service is important to staff at Paper Moon. They can help with personalized shopping, free gift wrapping, gift certificates, and free delivery in Prairie du Chien, McGregor, and Marquette. Stop by and visit!
Suggested duration
1-2 hours
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Detailed Reviews: Reviews order informed by descriptiveness of user-identified themes such as cleanliness, atmosphere, general tips and location information.
Popular mentions

5.0
38 reviews
Excellent
34
Very good
2
Average
2
Poor
0
Terrible
0

K S
1 contribution
Aug 2022
There's not a thing you need here, but there are dozens and dozens of things here you'd like to have. We stop at this fun store at least once a year traveling between southeast Wisconsin and northeast Iowa, where there are always lots of interesting books, cards, soaps, and home decor found on all three levels of this historic building. Well worth your time.
Written September 5, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Sue B
6 contributions
Sep 2020
Paper Moom is one of the best bookstores I have ever visited. Louise and Jen have a fantastic inventory of books and novelties. If you don't find a book you think you'd like, ask one of them and trust me, they WILL find a book for you. It is worth making an appointment to browse.
Written September 8, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Bella301
New York City, NY14 contributions
Aug 2017 • Couples
We visited McGregor on a road trip, and wandered into this store due to the sign in the window saying 'Don't let the cats out.' Not only did we get to meet one of the beautiful cats in person (Solomon), I wanted to buy EVERYTHING in this shop. Among many other delights, they have one of the best selections of children's books I've ever seen, including many featuring people of color (often hard to find), and a whole section of kids books about cats! It is worth going out of your way to visit this lovely gem!
Written August 5, 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Carolyn S
McGregor, IA18 contributions
Dec 2014 • Friends
This is a wonderful book store in a very small town but the quality of their merchandise and selections are unbelievable. The store is three stories and has everything that you cannot find in any of the large stores in a city or at any of the "big box stores. The balcony is devoted to children's books and activities, the top floor has adult books plus a "kitchen book nook" and downstairs one finds jewelry, specialty cards, unusual gifts not found elsewhere plus many other items too numerous to mention. If you cannot find that special gift or book here you will not find it anywhere. The store also has two able "assistants and door greeters" in Mitchum the big black cat and Ruby Woo an active rescue kitten. If you want a truly super experience visit the Paper Moon, it is well worth the trip.
Written January 9, 2015
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

brendaj2951
Geneseo, IL92 contributions
Jul 2019
A must stop if you are traveling through town! The eclectic decor was mixed with awesome retro items Fun shop with three levels. Loads of unique books on a variety of topics nature, cooking, witchcraft,ect..I bought the Mueller Report and an Instagram cat calendar for a gift. My friend purchased a hand made wooden serving spoon. The ladies that worked in the shop were inviting and knowledgeable. Would go back again in a heart beat.
Written July 25, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

IowaMjb
Iowa55 contributions
Oct 2017 • Friends
I have been visiting this bookstore for years and it's one of my all time favorite stores in NE Iowa. There are 3 levels to explore. The ground floor has fun items for gifts, including beautiful cards, jewelry, scarves, artwork, bath & beauty, art supplies, etc. The second floor has children's books and some creative toys. The third floor has adult books, including one separate room with cookbooks. There are sections with mysteries, self-help, history, local tourism, fiction, bestsellers, and more.
The owners are two delightful women (mother & daughter team) with a great sense of humor and big smiles. They keep the store open all year, unlike some of the antique shops in McGregor that only open during the summer months.
This store has something different every time we visit. Check it out, it is well worth a detour into McGregor if you are traveling up the river road.
Written October 30, 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

LuAnn B
McGregor, IA20 contributions
Apr 2016 • Solo
A must stop and explore three floors of unique items of many items. So cleverly displayed a great store for all ages. You will be so glad you stopped in and shopped.
Written April 18, 2016
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Thank you LuAnn. Hope to see you again, Louise
Written April 23, 2016
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Tracy T
Evanston, IL117 contributions
Jun 2015 • Couples
Full of great unusual items -- from vintage hats to unusual socks I haven't seen anywhere else! I'm from Chicago and I don't see stuff this great very often!!!!
Written June 22, 2015
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

56sara2014
Guttenberg, IA24 contributions
Dec 2014 • Friends
It is one of the best book and gift shop in north east Iowa. Their shop is very thought, it shows in their merchandise. Whimsical, fun and great books to boot. The owner are a joy talk too. Don't miss it.
Written February 19, 2015
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Ellen S
La Crosse, Wisconsin, United States12 contributions
Jan 2015 • Family
Paper Moon is a wonderful trove of amazing stuff -- soaps, cards, children's books, adult books, YARN and all sorts of cool things I've never seen anywhere else. If you're traveling along the Mississippi River at Wisconsin/Iowa, it's worth a detour. Afterward, trot down the main drag to Old Man River for the best grilled cheese sandwiches and sweet potato fries.
Written January 26, 2015
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

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Paper Moon (McGregor) - All You Need to Know BEFORE You Go

Frequently Asked Questions about Paper Moon

Paper Moon is open:
  • Sun - Sun 12:00 PM - 5:00 PM
  • Mon - Sat 10:00 AM - 5:00 PM