Paper Moon

Paper Moon, McGregor: Hours, Address, Paper Moon Reviews: 5/5

Speciality & Gift Shops • Antique Shops
10:00 AM - 5:00 PM
Wednesday
10:00 AM - 5:00 PM
Thursday
10:00 AM - 5:00 PM
Friday
10:00 AM - 5:00 PM
Saturday
10:00 AM - 5:00 PM
About
Cited as a must see in the New York Times travel section, Paper Moon is a one of a kind store located in McGregor, Iowa-just a block from the Mississippi River! Ken, Louise, and Jennifer opened the Paper Moon in 1994. The historic 1860’s building proudly went solar in 2009. ​The Paper Moon has been described as “the ultimate in therapy shopping.” The ground floor hosts a unique array of gifts, including jewelry, greeting cards, toiletries, housewares, and tons of fun stuff! The second level balcony holds an array of new books and handmade housewares; the third level is 1,000 square feet of children’s books and toys in a relaxing atmosphere. Inventory is in constant flux and Louise and Jennifer work hard to make sure the store has something for everyone. ​Customer service is important to staff at Paper Moon. They can help with personalized shopping, free gift wrapping, gift certificates, and free delivery in Prairie du Chien, McGregor, and Marquette. Stop by and visit!
Suggested duration
1-2 hours
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5.0
34 reviews
Excellent
30
Very good
2
Average
2
Poor
0
Terrible
0

Sue B
6 contributions
Wonderful bookstore
Sep 2020
Paper Moom is one of the best bookstores I have ever visited. Louise and Jen have a fantastic inventory of books and novelties. If you don't find a book you think you'd like, ask one of them and trust me, they WILL find a book for you. It is worth making an appointment to browse.
Written September 8, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.

BadgerTripper
Milwaukee, WI277 contributions
Over the Moon - But Seems to be Setting
Oct 2019
We have visited Paper Moon off and on over the last 10 years whenever we visit the McGregor area. It is by far the best shop in town. But, it used to be the best shop in 100 miles. During our last visit the inventory was less inventive and far more focused on books than in previous trips.

It still gets 5 stars for the previous visits and would even be a 4 star attraction based on this visit alone. Hopefully we just hit during a down cycle and we will be back when we are in the area again.

On that note; it may be a while McGregor and Marquette are far less action filled and vibrant than when we started visiting 10 plus years ago. Many stores have closed and dining and lodging options are going down hill too.

However if you are in the ares BE SURE to stop in Paper Moon; even on this trip we found several items that were unique and special and made it home with us.
Written November 1, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.

brendaj2951
Geneseo, IL92 contributions
Fun-filled quirky gift shop
Jul 2019
A must stop if you are traveling through town! The eclectic decor was mixed with awesome retro items Fun shop with three levels. Loads of unique books on a variety of topics nature, cooking, witchcraft,ect..I bought the Mueller Report and an Instagram cat calendar for a gift. My friend purchased a hand made wooden serving spoon. The ladies that worked in the shop were inviting and knowledgeable. Would go back again in a heart beat.
Written July 25, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.

kellysO3249HG
Norway, IA27 contributions
Can't wait to go back!
Apr 2019 • Family
What a neat store! 3 stories of novelties and books. Owners are a mother and daughter and what a gem they have! I walked past some books individually wrapped with brown butcher paper with a tag attached saying, "Blind date with a Book" and a wonderful description of the book. Curiosity peaked! Wonderful, infectious laughter was heard in the store by the owner! Great personalities and great people to deal with!
Written April 19, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.

tomatolady40
Hopkinton, Ia18 contributions
Mom, daughters day out
Apr 2019 • Friends
What an exceptional store! I could get lost in there for hours! Mom and my sister take one day a year to just get away, choosing a direction and meandering along. We stepped into Paper Moon and they had things that reminded me of our childhood. Halloween decorations, and the books! Wonderful array of books! And it was such a pleasant place to be! Laughter and chatter rang out from all 3 floors of this wonderful store!
Written April 19, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.

Ella B
1 contribution
Amazing
Apr 2019 • Family
Such a cute little store, it was so welcoming and fun and we loved the cats! We went for the Ruth Bater Ginsburg cut outs but left with so much more! will definitely go back!
Written April 7, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.

kimhayes804
McGregor, IA20 contributions
The most unique fun adventure you could ever have shopping!
Jul 2018 • Solo
The moment you walk in the door, you know you're in a special place. From the 3 floors of Gifts, Books (adult, Teen & Childrens) and special treats for yourself. This family owned shop never fails to deliver, from fun cards, unique gifts only found there, a wide range of books, as well as special soaps, practical tools, humorous socks, trick shop toys and you get to mingle with the house cats wandering throughout the place.
Written July 29, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.

Core L
1 contribution
Paper moon books
Jul 2018
Lovely store, great books, wonderful prices, friendly staff, an all around delight! A gem of a store.
Written July 9, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.

amysstracener
Lansing, IA1 contribution
Colorful big fish in a charming little pond!
Dec 2017 • Solo
You might expect such a lovely shop as the Paper Moon browsing the more charming parts of San Francisco, Santa Barbara or Soho, but what a wonderful surprise to find it nestled at the bottom of the bluffs in McGregor, Iowa! I make a special trip several times a year to stock up on greeting cards, books and to see whats new. Jennifer and Louise never disappoint. I stopped in yesterday and discovered "Blind Dates with a Book"!
Written December 18, 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.

IowaMjb
Iowa52 contributions
Funky, fun, something for everyone!
Oct 2017 • Friends
I have been visiting this bookstore for years and it's one of my all time favorite stores in NE Iowa. There are 3 levels to explore. The ground floor has fun items for gifts, including beautiful cards, jewelry, scarves, artwork, bath & beauty, art supplies, etc. The second floor has children's books and some creative toys. The third floor has adult books, including one separate room with cookbooks. There are sections with mysteries, self-help, history, local tourism, fiction, bestsellers, and more.
The owners are two delightful women (mother & daughter team) with a great sense of humor and big smiles. They keep the store open all year, unlike some of the antique shops in McGregor that only open during the summer months.
This store has something different every time we visit. Check it out, it is well worth a detour into McGregor if you are traveling up the river road.
Written October 30, 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.

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Frequently Asked Questions about Paper Moon

Paper Moon is open:
  • Wed - Sat 10:00 AM - 5:00 PM