Pure Florida
Pure Florida
4.5
Boat ToursWaterskiing & JetskiingEco ToursBoat RentalsNature & Wildlife Tours
7:00 AM - 6:00 PM
Monday
7:00 AM - 6:00 PM
Tuesday
7:00 AM - 6:00 PM
Wednesday
7:00 AM - 6:00 PM
Thursday
7:00 AM - 6:00 PM
Friday
7:00 AM - 6:00 PM
Saturday
7:00 AM - 6:00 PM
Sunday
7:00 AM - 6:00 PM
About
Pure Florida specializes in water experiences that bring the beauty and wonder of Southwest Florida within reach! Family owned and operated, Pure Florida offers pure family fun for all ages. Pure Florida's Naples location offers sightseeing and sunset cruises, Jet Ski tours and rentals, boat rentals, fishing trips and charters, eco-tours, jet boat thrill rides and private family and corporate cruises. Recently named best family-fun activity, overall attraction, sightseeing tour, watersport rental and fishing charter by Gulfshore Life’s Reader’s Choice Awards, Pure Florida provides so many ways to `seas the day’!
Naples, Florida
Meets animal welfare guidelines

Suggest edits to improve what we show.
Improve this listing
Tours and Tickets by Pure Florida
Travelers talk about
(118 reviews)
(64 reviews)
(172 reviews)

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Popular mentions

4.5
4.5 of 5 bubbles1,801 reviews
Excellent
1,322
Very good
289
Average
77
Poor
40
Terrible
73

Sk4thebest
Bonita Springs, FL10 contributions
5.0 of 5 bubbles
Jan 2020
We booked the one hour jet boat tour and were very surprised on how exciting it was! Our group of five had an amazing time and would even do this jet boat tour again. The boat goes fairly fast and does spins on the water. Glad we didn't bring our 80 year old mother as it would've been a bit too much for her. You will definitely get wet so don't bring anything of value, including purses, on the boat. Bring a plastic baggie for your cell/keys. Loved seeing the waterfront multi-million dollar homes. We will do it again!
Written February 1, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

tommptk
Blackstone, MA85 contributions
5.0 of 5 bubbles
Mar 2020
My wife and I went on the jet boat ride with Captain Joe and it was very exciting. We did twists and turns at high speeds along with a number of 360s (donuts) in the water. During our thrilling ride, we also witnessed a couple of Dolphins and some osprey at their nests.
Written March 11, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Cynthia C
Kansas City, United States67 contributions
5.0 of 5 bubbles
Apr 2021
The Gulf was very choppy the day of our scheduled cruise so now tour boats were able to go out on the ocean for the sunset. But... the tour was still awesome. You get to spend a lot of time looking at the mansions and getting a good feel for history. We picked this company because we liked the size of boat - not too big but completely sold out, nonetheless.
Written May 4, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Michael D
1 contribution
1.0 of 5 bubbles
Jul 2021
Rented jet ski for 3 hours, was told wife's LV sport bag would be water protected in upper compartment. To our shock, when we got back and went to retrieve it, the compartment was partially filled with water because the a plug at the bottom had rattled loose said the employee who was there (the same employee) who told my wife that her property would be safe from water only in that compartment. Needless to say, her LV now has water damage. On top of this, we were told that in certain areas in the bodies of water we were traveling in on our way to Marco island, we could open up the throttle when in fact, this was not the case. In fact, about 1 third of the trip was (No Wake) while the other 2 thirds the speed limit was 30, a pretty big difference from the 45 max that we were told the watercraft would go when in fact, the governor had it stopped at 37 mph. I called and expressed my grievance and was told the owner would call me back. I never heard from them again!
Written August 5, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Esther K
Fort Myers, FL2 contributions
5.0 of 5 bubbles
Jan 2020 • Family
Pure Fort Myers Sunset River Cruise is the best way to welcome the new year. Capt. Joe and Sean provided a sightseeing cruise and adventure on the Caloosahatchee River that culminated with the most colorful sunset ever. Wonderful tour for every one in your family.
Written January 1, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
We are so glad that you had a great time oboard with us! Come back and see us again soon! Thanks for leaving us such a great review!
Written January 16, 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

dacain
Poplar Bluff, MO6 contributions
2.0 of 5 bubbles
Apr 2022
The trip was advertised as backwater/calm bay fishing but was not as described in the ad on their website. Instead of fishing in the backwater, we were taken about 3 miles into the gulf to fish at a shipwreck site. The crew was much more interested in trying to catch some barracuda which were swimming around the site then they were in assisting the passengers with baiting their hooks and taking fish off their lines. Even though the fish were not biting very well, we stayed at the site the entire time. The day after the trip, I called Pure Florida and oiced my concerns about the trip. The person I spoke with told me she was sorry the trip was not what I expected, but offered no explanation of why the trip was not as advertised. I will not be booking another trip with Pure Florida.
Written May 16, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Hello DaCain, Thank you for your review. We will be sure to more accurately update the details on our website to include that sometimes we do go offshore up to 3 miles on our backwater calm bay trips. We do understand that fishing can be unpredictable and hope our future guests understand that as well. Our Captains and Crew do their best to serve all our many guests during each trip knowing that we cannot control the wildlife around us. We get it and understand it is disappointing when the fish don't bite, especially when they have before in those known spots. I know our Captains get disappointed too - they live to fish and love when our guests come back with the excitement of catching fish. We understand you may not fish with us again and we can only hope that you change your mind. Have a wonderful day! Sincerely, Merry Coffman Director of Communications, Pure Florida
Written May 16, 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Beachcomber
Avon Lake, OH5 contributions
5.0 of 5 bubbles
Nov 2022 • Friends
Last night , we took a wonderful sunset cruise with pure Florida out of Naples. The crew was very professional and extremely hard working. The music was relaxing . The views were stunning. The crew were so happy to be back working after the hurricane . They actually all came to work , cleaned up and helped the owners reopen in record time. Great attitudes and dedication !!! Ever time we bring friends to the area , we share this great experience.I highly recommend this experience when your visiting the area and there’s a coupon on Groupon!
Written November 12, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Yes, so are we! Thank you for taking the time to share your experience on the cruise. We thrive on providing an memorable time for all of our guests. We hope to see you again in the future!
Written December 4, 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

adriannecady
Naples, FL118 contributions
5.0 of 5 bubbles
Nov 2023 • Friends
Once again, our Double Sunshine boat tour was a "6" on a scale of 1 to 5. We routinely take all our out of town guests on the Double Sunshine for an afternoon of cruising and last Saturday, Nov. 18th, was no exception. They enjoyed it immensely, and I, too, continue to enjoy the 90 minutes on the water with a terrific narration every year for close to two decades. I never tire of it. This time, Fletcher was on the top deck and added to our enjoyment. He answered questions patiently, and he enhanced our trip. Kudos to Fletcher! He is an asset to the company, and it is obvious that he enjoys what he does.
Written November 24, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Wow, thank you so much for this review! We sincerely appreciate every part of this and can't wait to share it with Fletcher.
Written November 26, 2023
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

danika50
Naples, FL11 contributions
5.0 of 5 bubbles
May 2021
The staff, the narrative, dolphins, and wine were all perfect for our anniversary evening. We live in Naples, so have seen so many beautiful sunsets, however; seeing it in the water just seems extra special. The boat was clean, and the staff was friendly and entertaining.
Written May 30, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

podrozniczka60
New Jersey16,099 contributions
4.0 of 5 bubbles
Dec 2023 • Couples
We learned about Pure Florida by serendipity. They offered fireworks cruise on New Year’s Eve, sunset cruises, deep sea fishing etc. They were quite booked during the holiday season. It was also tougher to schedule on line with a gift certificate as the system didn’t allow it to be used. So with a gift certificate, schedule in person or via phone. We settled for calm bay fishing and were very satisfied. The cruise was very enjoyable and everyone caught some fish.
Written January 1, 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you for joining us on our coastal fishing trip. It's wonderful to hear you had fun on board. We hope to have you back for one of other many other excursions you mentioned above! For your next trip, give our office a call as the gift card states and we will gladly get you on board your next adventure!
Written January 7, 2024
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Showing results 1-10 of 1,760

Pure Florida - All You Need to Know BEFORE You Go (2024)

All Naples HotelsNaples Hotel DealsLast Minute Hotels in Naples
All things to do in Naples
Day Trips in NaplesZoos & Aquariums in Naples
RestaurantsFlightsVacation RentalsTravel StoriesCruisesRental Cars