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About Pure Florida
Pure Florida specializes in water experiences that bring the beauty and wonder of Southwest Florida within reach! Family owned and operated, Pure Florida offers pure family fun for all ages. Pure Florida's Naples location offers sightseeing and sunset cruises, Jet Ski tours and rentals, boat rentals, fishing trips and charters, eco-tours, jet boat thrill rides and private family and corporate cruises. Recently named best family-fun activity, overall attraction, sightseeing tour, watersport rental and fishing charter by Gulfshore Life’s Reader’s Choice Awards, Pure Florida provides so many ways to `seas the day’!
Closed Now
Hours Today: 7:00 AM - 7:00 PM
Certificate of Excellence
Naples, FL
Travelers talk about
Tours and Tickets by Pure Florida
Tours from Pure Florida tend to sell out - travelers recommend booking in advance!
$43.46 per adult
$107.06 per adult
$49.82 per adult
Reviews (1,051)
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All reviews lady brett jet boat sunset cruise double sunshine tin city deep sea fishing eco tour sightseeing tour fishing trip naples bay saw dolphins port royal the upper deck gordon pass keewaydin island gordon river dolphin watch
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1 - 10 of 1,026 reviews
Reviewed yesterday via mobile

It was pretty interesting seeing the lavish mansions. It was a windy day so thankfully they did not take us out to the Gulf BUT you would think they would reduce the price some when you have a shortened cruise.

Thank mimidiner
Reviewed 2 days ago via mobile
Review of: Deep Sea Fishing

I called Pure Florida in the morning, asking if they had any availability. She replied that they did have openings in the afternoon. It happened to be a very cold day for the area, after a cold front moved in a few days ago. I...More

Thank capowood
Reviewed 1 week ago

Good group of guys that were very helpful with the inexperience fishermen. Enjoyed the views--that was worth the price right there. Ben the counter agent was awesome. So friendly and very accommodating. Great group of people!!

Date of experience: January 2019
Thank JoeyOzark
Reviewed 1 week ago

We had a private business event cruise with Pure Naples, preceded by lunch at Pinchers. We had a great experience. Our boat was a single level one. We had about 40 people in attendance (associates and some spouses). Probably the only minimal snag I can...More

Date of experience: November 2018
Thank OklahomaMomOf3
Reviewed 1 week ago via mobile

We had a great trip on this ship , knowledgeable staff , we saw dolphins and sea birds and pelicans thoroughly enjoyed seeing how the upper echelon lives and their “tiny “houses.

Thank williamni2014
Reviewed 2 weeks ago via mobile

We were at Tin City and on a whim, my husband got us on the sunset cruise to the Gulf. It was fabulous. Our captain Nick had great commentary on nature—mangroves, dolphins, etc.—and rich, such as who owned the mansions we passed and how much...More

Thank sheilaa309
Reviewed 2 weeks ago

Educational for adults and kids alike. Fun boat trip to see Dolphins and really nice waterway homes.

Date of experience: May 2018
Thank Santaone
Reviewed 3 weeks ago via mobile

We’ve done this tour before and it was amazing. Great boat with lots shade and room to move about. This time without warning (apparently I was suppose to know by the name of the vessel) we had a much smaller boat - it was like...More

2  Thank sharonhergy
PureFlorida, Guest Relations Manager at Pure Florida, responded to this reviewResponded 2 weeks ago

Dear Sharon, We are very disappointed that you did not have a spectacular time on our sightseeing cruise. As you said, you are correct that the Double Sunshine was out for repairs. When making your reservation, if you would have called the office we would...More

Reviewed 3 weeks ago via mobile

We had a great offshore fishing trip on the Kudu II. We did a half day trip that left from City Dock in Naples. I have lived in Naples for 13 year and have always had good trips with Pure Florida’s charters. Captain Joey was...More

Date of experience: December 2018
Thank naplesmark92
PureFlorida, Guest Relations Manager at Pure Florida, responded to this reviewResponded 2 weeks ago

Thanks for the great review Mark! We are so glad that you had a great time with Captain Joey fishing! We hope you fridges were full of fish for days to come! We hope to see you again soon, and thanks for leaving such a...More

Reviewed 3 weeks ago via mobile

Nice crew - but no fish finder equipment - 3 keepers with 20 lines in the water. Anyone sitting in the back of the seating got soaked. If you fish for a living every day, you should be able to do better than that. Next...More

Date of experience: December 2018
Thank rjtwh
PureFlorida, Guest Relations Manager at Pure Florida, responded to this reviewResponded 2 weeks ago

We are sorry that you were unimpressed with fishing on the Lady Brett. We do our best to have every guest catch a couple fish but after the red tide this past summer, many of the fish have been killed. We hope you come back...More

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Questions & Answers
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Marilyn R
January 23, 2017|
AnswerShow all 9 answers
Response from katherine j | Reviewed this property |
Beverages only
October 10, 2015|
AnswerShow all 5 answers
Response from SurLaRouteEncore | Reviewed this property |
That would be charters!
March 12, 2015|
Response from ElmhurstBob | Reviewed this property |
The Double Sunshine docks north and the Lady Bret is to the south. When you walk past Pincher's crab shack toward the river you'd go right and the boat is a few yards down.