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Address: 15 President Street, Entrance on Becker St. | Newton Cultural Precinct, Johannesburg, South Africa
Phone Number:
+27 11 836 4900
Website
Today
10:00 am - 5:00 pm
Closed now
See all hours
Hours:
Sun - Mon 10:00 am - 4:00 pm
Tue - Sat 10:00 am - 5:00 pm
Recommended length of visit: 1-2 hours
Description:

A fun filled guided tour through an interactive multi-media museum,...

A fun filled guided tour through an interactive multi-media museum, exploring the rich history of beer and its South African story. End off with a cold pint in the Tap Room overlooking the city.

The immersive tour explores the rich history of Africa's beer culture, transporting you from the tombs of Egypt to the mining townships of Johannesburg's pioneer days. You'll also get to taste traditional African beer, hold hop flowers in your hands, smell the different types of barley and peer into the great big wort kettle!

 

Beer memorabilia and merchandise are also available at the adjoining shop, Tankards and Togs.

Since being opened by former President Nelson Mandela nearly 20 years ago, the World of Beer has become one of the country's top attractions for foreigners and locals alike, winning SA Tourism's "Tourist Attraction Category Winner" for three consecutive years.

It also houses a five-star conference and event venue.

Visit experience it for yourself!

Access

SAB World of Beer is situated in the heart of the Johannesburg Newtown Cultural Precinct.

It is within walking distance of the three major railway stations (Westgate, Braamfontein and Park Station) and conveniently located on one of the city's main taxi routes.

Shuttle services from the Gautrain station can be arranged at a minimal cost.

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$55.00*
and up
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TripAdvisor Reviewer Highlights

Read all 431 reviews
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40th Birthday

I have been to the World of Beer for more than 10 times for bussiness meetings & conferences and decided to let my famely and friends join in the fun for my 40th birthday. the... read more

Reviewed June 2, 2016
WalterMarion
,
Johannesburg, South Africa

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431 Reviews from our TripAdvisor Community

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Showing 384: English reviews
Level Contributor
26 reviews
16 attraction reviews
common_n_attraction_reviews_1bd8 7 helpful votes
Reviewed June 5, 2016

The world of beer is of course a 75 minutes long beer commercial for bland commercial beer and that is acceptable. It is probably the case for most "beer attractions" from big breweries. The sad thing is that the commercial is of poor quality. The tour starts with several embarrassing and tacky movies with little or no actual information which... More 

Helpful?
Thank ultimatedotvoyage
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear ultimatedotvoyage Many thanks for posting your review of the SAB World of Beer on TripAdvisor. I am truly sorry that you found the Tour to be a "bland commercial" of poor quality. We have to provide the experience to a wide variety of people, with varying experience of Beer and have therefore pitched our Tour to cover most Tourist's... More 

Johannesburg, South Africa
Level Contributor
5 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
Reviewed June 2, 2016

I have been to the World of Beer for more than 10 times for bussiness meetings & conferences and decided to let my famely and friends join in the fun for my 40th birthday. the venue is rather wheelchair friendly, Staff are extremly friendly and helpfull. The facileties are in great condition. The tour is very interesting, gives a lot... More 

Helpful?
Thank WalterMarion
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Hi WalterMarion Many thanks for posting your lovely review on TripAdvisor. I am pleased that you have an enjoyable time and congratulations on your 40th birthday. We hope to welcome you back in the future Regards Tony More 

Johannesburg, South Africa
1 review
Reviewed May 31, 2016

It was my very first time there and the expectation was over exceeded. What amazing presentations and tour guide! I thoroughly enjoyed it and the whole set up. My friends and I managed to have alot of fun with friendly staff that were very profressional and loved what they do!

Review collected in partnership with this attraction

Helpful?
Thank bonnyr560
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Hi bonnyr560 Many thanks for sharing your review of the World of Beer on TripAdvisor. I am pleased that you enjoyed your Tour and found the Staff to be professional and fun Regards Tony More 

Washington DC, District of Columbia
Level Contributor
76 reviews
35 attraction reviews
common_n_attraction_reviews_1bd8 64 helpful votes
Reviewed May 24, 2016

Some of the short videos you stop and watch are a little cheesy, but our guide was informative and friendly. You get two drink vouchers with each ticket and they're for a full glass of beer each, so you'll leave happy. Along the way, you also get to sample local traditional beer and taste some of the grain they use... More 

Helpful?
Thank Kate M
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Hi Kate M Many thanks for posting your review of the World of Beer on TripAdvisor. I am sorry that you found the video's a bit cheesy, but am pleased that your overall experience was good. We hope to welcome you back in the future Regards Tony More 

Johannesburg, South Africa
Level Contributor
73 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
Reviewed May 20, 2016

If you get the chance, you must book for the Beer and Food pairing offered by SAB at the world of beer. After the usual tour of the history of beer and how it is made, we were taken to a private dining room where we were taught how to properly appreciate beer and how different types of beer can... More 

Helpful?
Thank Say-it-straight
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear Say-it-straight Many thanks for posting your review of our Food and Beer Pairing lunch on TripAdvisor. I am pleased that you had an enjoyable experience and learnt more about the culture and appreciation of Beer. We hope to welcome you back in the future Regards Tony More 

Johannesburg, South Africa
Level Contributor
12 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
Reviewed May 16, 2016

I bought the tour as part of my partner's birthday present, who enjoys beer. Not being a beer-lover myself, I still found the tour to be interesting and very informative. We learnt about the history of beer, not just the beer-making process. I found the history part to be fascinating and we really enjoyed our guide, Ntokozo. After the tour... More 

Helpful?
Thank India G
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear India G Thanks very much for posting your review on TripAdvisor. I am pleased that you enjoyed your Tour and your partner's special day We hope to welcome you back in the future Regards Tony More 

Johannesburg, South Africa
Level Contributor
21 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
Reviewed May 8, 2016

it was a very interesting tour, learnt a lot on the history of beer , will definitely recommend even if you don't drink beer. very very informative indeed.

Helpful?
Thank 545Veronica
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear 545Veronica Thanks very much for posting your review of the SAB World of Beer on TripAdvisor. I am pleased that you enjoyed your experience and hope to welcome you back in the future Regards Tony More 

Tel Aviv District, Israel
Level Contributor
144 reviews
98 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
Reviewed May 7, 2016

Best beer,nice place,intersting tour.you can learn a lot about beer,and taste as you wish....at the end of the tour ,you can sit at the restourant ,eat and drink

Helpful?
Thank batid
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear batid Many thanks for posting your review of the SAB World of Beer on Trip Advisor. I am pleased that you enjoyed your visit to our facility as well as your trip to South Africa. We hope to welcome you back in the future Regards Tony More 

Vancouver, Canada
Level Contributor
281 reviews
88 attraction reviews
common_n_attraction_reviews_1bd8 98 helpful votes
Reviewed May 6, 2016 via mobile

There are a lot of things that go into beer and also the beverage has a very long history. The SAB World of Beer offers an interesting guided tour on the history of beer, how the terms pilsner and lager originate. The history tour also covers traditional beer making in Africa and it's modern history in South Africa. The tour... More 

Helpful?
Thank smrgeog
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear smrgeog Thank you for your review of the World of Beer on TripAdvisor. I am pleased that you enjoyed your visit and Tour and found the History of Beer to be interesting. The Red bus is a great option for people not used to driving in Johannesburg, as well as those wishing to visit our many Attractions along the... More 

Johannesburg, South Africa
Level Contributor
81 reviews
21 attraction reviews
common_n_attraction_reviews_1bd8 27 helpful votes
Reviewed May 6, 2016 via mobile

SA World of Beer worthwhile a visit. You pay an entrance fee, but get vouchers, which you redeem by the end of the tour for a cold drink or a ice cold South African beer. The tour itself is guided by knowledgeable guides and takes about two hours. You learn about the history of beer making right up today's modern... More 

Helpful?
Thank Michael F
Tony_Rubin, General Manager at SAB World of Beer, responded to this review

Dear Michael F I am pleased that you had an enjoyable visit to the World of Beer and that you found our Guides to be entertaining and knowledgeable. We hope to welcome you back in the future Regards Tony More 

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