Paulista Avenue
Paulista Avenue
4.5
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You can also find Museums, antiques fair, and lots of artists singers, painters. etc.
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The area

Address
Neighborhood: Bela Vista
Known for its Italian cantinas, Bela Vista is the place to go for great pasta. Also called “Bixiga”, the area is an important cultural part of the city, with the bohemian and the religious costumes of its inhabitants on full display. In August, the large Nossa Senhora Achiropita party fills the streets with a variety of Italian food and music. You can experience the liveliness of the neighborhood walking through the antiquities fair at Dom Orione Square or visiting the “Brazilian Caminito”, a version of the Argentinian street complete with colorful buildings. Bela Vista is also home to the traditional samba school “Vai-Vai”. Buy a ticket to a rehearsal and get a taste of what Carnival is like.
How to get there
  • Trianon-Masp • 5 min walk
  • Consolação • 8 min walk
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See what travelers are saying

  • KodoDrummer
    Buenos Aires, Argentina70,599 contributions
    5.0 of 5 bubbles
    A walk along Paulista Avenida
    Impressive improvements over the past 35+ years. Many of São Paulo’s nicest shops are located here. It is a street of office towers, shops offering all kinds of goods, shopping malls, restaurants, cafes, treed parks, street vendors, a few homeless people, street performers, and more.
    Visited February 2024
    Traveled solo
    Written February 16, 2024
  • Reservarlden
    London, United Kingdom709 contributions
    5.0 of 5 bubbles
    Great slice of central Sao Paulo
    One of the most elegant avenues in the city with lots of large buildings everywhere. Many shops, hotels, food venues and much more and on a Sunday the road is closed to vehicular traffic during the day between 8am and 4pm. Just don't get caught out in a horrific Sunday afternoon of rain, thunder and lightning as occurred mid February 2024.
    Visited February 2024
    Traveled solo
    Written February 18, 2024
  • Archie
    Glenmoore, Pennsylvania7,731 contributions
    5.0 of 5 bubbles
    Bustling city with main part of town high end
    We loved walking around this avenue. Bustling with activity. Malls, museums, architecture, shopping and restaurants. It was around the hotel. It was an easy walk. Walk signs, pavements to be safe. Very heavily traffic. Be cautious.
    Visited June 2024
    Traveled with family
    Written June 23, 2024
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Popular mentions

4.5
4.5 of 5 bubbles29,617 reviews
Excellent
18,254
Very good
8,844
Average
2,075
Poor
310
Terrible
134

Mark S
Princeville, HI7 contributions
5.0 of 5 bubbles
Aug 2022 • Solo
I had a great time on Avenida Paulista last Sunday. The closed streets were filled with happy people entertainment food drinks and shopping galore.I was most impressed with the quality of the street bands. Undoubtedly the best rock and roll I have ever heard on a sidewalk!
Written August 15, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

sactokw
Northern Cal977 contributions
5.0 of 5 bubbles
Oct 2022 • Solo
About a mile long, this is the relatively safe and happening street in São Paulo with a lot of shops and local performers at night. On Sunday, the street is closed off to cars so it’s a big gathering place. Best to stay in hotel here when in São Paulo.
Written October 29, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Larissa Bacelar
Salvador, BA29 contributions
4.0 of 5 bubbles
Oct 2022
Paulista avenue is iconic. The place is home to several museums, themed restaurants, shopping malls, a park and theaters, but my favorite part happens on Sundays. On this day, the avenue is closed to the passage of cars and becomes a concentration of the most diverse entertainment and street vendors. During the last few years I've been there there has always been a positive surprise and it's never the same. On sunny Sundays, singers and bands dominate the streets with the most diverse musical styles, we have outdoor exercise groups, cyclists, skaters and small street fairs and even outdoor art exhibitions. At certain times of the year, it hosts major street events such as Carnival and New Year. I'm determined to visit the Sesc viewpoint next time!
I've never had a problem with security, but I'm a cautious person: I don't leave my phone too exposed, I avoid carrying and handling money on the street (I prefer to use a card or pix), I pay attention to the surroundings and keep an eye on the children so they don't stray too far.
Written January 17, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Paul Legate
United Kingdom21,908 contributions
5.0 of 5 bubbles
Apr 2022 • Friends
Avenida Paulista is a major thoroughfare in São Paulo and is one of the most important Avenues. There are some significant landmarks along the central section including São Paulo Museum of Art, Trianon Park as well being a popular shopping district. It is also known for its profusion of TV and radio masts and notably TV Gazeta. We enjoyed our time in and around Avenida Paulista and we particularly liked the the fact that it was closed to traffic on Sundays with musical acts and art displays taking place. It is a great avenue and one of the highlights of São Paulo.
Written February 14, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Red_October_88
Gold Coast, Australia324 contributions
3.0 of 5 bubbles
Apr 2022
This Avenue is like an ant nest of activity - Sadly I think the pandemic has been harsh to the businesses.

We were here in 2017 and it was very much a different hive of activity. Now in 2022, it has been sadly turned upside down with many shops closing forcing people onto the street.

it's still a very lovely place with lots of shops, bars and places to eat. I really hope things pick up here and people who fell on hard times during the pandemic are able to pick them selves up, dust them selves off and start again :)
Written April 20, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Van Wilder
Cape Town, South Africa38 contributions
5.0 of 5 bubbles
Apr 2019
Whether or not you staying for a few days or a short layover, make your way to Avenida Paulista....it's the main street running through the CBD and its where you'll find all the brand named shops, shopping malls etc. Walk the full length and take it all in...that alone is worth the experience.
Written February 16, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

InfoMiss Trips
Lisbon District, Portugal264 contributions
3.0 of 5 bubbles
Dec 2019
So I don't particularly enjoy doing Paulista Avenue on Sundays. Brazilians, however are quite appreciative of the opportunity to walk in this space and not have cars here for one day a week. It undoubtably puts a strain on drivers, so I think the people are happy that they are considered in this moment.
It can be crowded but there is good people watching opportunities. There are some decent street acts. Vendors in carts sell beverages, beer and even caparainhas. Be careful walking across the bike path.
Outside of Sunday, the avenue is fine - just a regular business street with sadly, sort of lame malls. Shopping Cidade is the best mall and it's only kind of, okay. But then with imports being limited into Brazil, that holds true for even the fancier malls. The restaurants aren't even that great on Paulista which surprised me. You are better off looking for food outside of Ave Paulista. There is a lovely hidden away Boba / Noodle shop called Yummy Cafe though, which keeps us coming back to Ave Paulista.
Written January 6, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Reservarlden
London, UK709 contributions
5.0 of 5 bubbles
Feb 2024 • Solo
One of the most elegant avenues in the city with lots of large buildings everywhere. Many shops, hotels, food venues and much more and on a Sunday the road is closed to vehicular traffic during the day between 8am and 4pm. Just don't get caught out in a horrific Sunday afternoon of rain, thunder and lightning as occurred mid February 2024.
Written February 19, 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

louistromp
4 contributions
5.0 of 5 bubbles
Dec 2019
I didn't expect Sao Paulo to be that modern and advanced. In comparison to Peru, Sao Paulo is years ahead. We did our walking tour here with Eli, she has been wonderful to us and want to highlight that this tour is for free, but bring tips, she did an impeccable job.
Written January 29, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Jarbas C
Sao Paulo, SP40 contributions
5.0 of 5 bubbles
Feb 2020 • Solo
If u are in Sâo Paulo, you must talk a walk here. Nice museums and cultural centers to visit and to know a little bit about Brazilian and modern culture.
Coffee shops, some bars and street stores. Take the Metro and left the train at Paraíso or Brigadeiro station, then just walk and see.
Sure you will discover something new and amazing.
Written February 11, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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Paulista Avenue - All You Need to Know BEFORE You Go (2024)

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