Sapporo Beer Museum
Sapporo Beer Museum
4
Tuesday
11:00 AM - 6:00 PM
Wednesday
11:00 AM - 6:00 PM
Thursday
11:00 AM - 6:00 PM
Friday
11:00 AM - 6:00 PM
Saturday
11:00 AM - 6:00 PM
Sunday
11:00 AM - 6:00 PM
About
Sapporo is Japan’s most popular beer; this interactive museum includes a tour and beer-tasting.
Duration: 1-2 hours
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  • meche0009
    London, United Kingdom87 contributions
    3.0 of 5 bubbles
    Small and quite quite quick to visit, but when in Sapporo, it would seem a shame not to ;-)
    Dragged my teenage daughter across to this one, which we accessed farily easily from the direct bus from the main rail station. Other busses go close but then you do have to walk a bit. It is quite small in the way of a museum, but it is free unless you choose to take a guided tour, so you can't expect too much. A bit of history about the beer and the place, etc. , as you would expect. At the end of the tour you go to the tap room and can try a selection of beers should you wish to. Soft drinks are available to those who don't want/can't have beer. It was quite fun and worth the couple of hours it took to get there, go around and get back. Also, if you're in Sapporo, it seems a shame not to try one of it's most famous exports.
    Visited August 2023
    Written August 6, 2023
  • Kika Cut R
    1 contribution
    3.0 of 5 bubbles
    Harsh cashiers Staff but museum was great
    The experience in the museum was amazing and unique. However the service and visitors handling were not excellent at all. Unclear information about free tour and premium tour and also restaurants reservation info. There’s is non reserved slot but the waiting list duration is unbelievable 3 hours. There’s no welcoming stuff at the entrance so you have to figure out by your self. The worst part is when we went shopping at souvenir shop, i found one RUDE cashier staff. Who was not patient at all im explaining to us and grumpy and they packed out stuff that we purchased in a very harsh way.
    Visited October 2023
    Traveled with friends
    Written October 8, 2023
  • Hiroaki Kaneko
    Tokyo, Japan5,144 contributions
    5.0 of 5 bubbles
    Free beer museum if you don't use the beer tasting
    明治初期に日本にビールが伝わり、これまでの改良と苦労を重ねた歴史が展示されている、日本で最も歴史のあるビール博物館である。建物自体が明治時代に建てられたレンガ造りのものであり、北海道遺産に指定されている。とは言え、建物内部はエレベーターの設置など、誰もが気軽に楽しめるようになっている。 『サッポロビール園』及び園内の『サッポロビール博物館』は、無料で利用できる。往年の復刻ビールを試飲できるサービスがあるが、それは有料のプレミアムツアーに参加した時のみであり、無料で利用した場合は試飲サービスは受けられない。 日本にビールが伝わってから今に至るまでの試行錯誤、世界恐慌や数々の戦争に巻き込まれた激動の時代の中で経営することの苦難、サッポロビールのシンボルである星のマークや広告の変遷など、単にビールそのものだけでなく、ビールにまつわる様々な世界的あるいは身近な事柄の歴史まで展示されている。少し薄暗い部屋とスタイリッシュな展示方法であり、展示数も大量であるわけではないため(周回するのに1時間も要しない)、誰もが楽しむことが出来る博物館となっていると思う。各展示には日本語だけでなく中国語や韓国語の説明も併記されているので、外国人観光客も気軽に楽しむことが出来ると思う。 無料で利用出来るからか、スタッフは常駐していない。 It's the oldest beer museum in Japan, displaying the history of the introduction of beer to Japan in the early Meiji period and the improvements and hard work that have been made to date. The building itself is a brick structure built in the Meiji era, and is designated as a Hokkaido Heritage Site. However, the interior of the building is accessible to all, with an elevator and other features that make it easy to enjoy. The Sapporo Beer Garden and the Sapporo Beer Museum are open to the public free of charge. The beer tasting service is available only for those who participate in the premium tours. The exhibition covers not only beer itself, but also the history of various global and familiar beer-related issues, such as the trials and tribulations from the introduction of beer in Japan to the present, the hardships of running a business in a turbulent period of the Great Depression and numerous wars, and the evolution of Sapporo Beer's symbolic star and advertisements. The exhibition includes not only beer itself, but also the history of various global and familiar matters related to beer. The slightly dimly lit rooms, stylish display style, and not too many exhibits (it takes less than an hour to go around the museum) make it a museum that anyone can enjoy. Each exhibit has explanations in Chinese and Korean as well as Japanese, so foreign visitors can easily enjoy the exhibits. Perhaps because the museum is free of charge, there is no staff on duty.
    Visited August 2023
    Traveled solo
    Written October 15, 2023
  • alshane
    Kota Kinabalu, Malaysia605 contributions
    4.0 of 5 bubbles
    Beautiful grounds
    The grounds and buildings were beautiful, especially so against the backdrop of a blue sky. We were here early autumn, the leaves have started changing colours while some sunflowers are still alive from the summer, so we enjoyed the scenery very much. The free self-guided tour of the museum begins with an elevator ride to 3F, from there we walked down a circular walkway along a huge beer-making cauldron to reach 2F. There are two videos that we can watch on the big screen, one about the history of Sapporo beer, and another one about the building itself. On the same floor is an open gallery with pictures and descriptions in Japanese, though information cards in English are also available on the side. After walking through the gallery, a flight of stairs brings us down to the Star Hall on 1F, which is the paid tasting area. If you are interested to taste the beer here, then join the queue, buy a ticket at the machine, and collect your beer at the counter. The beer is served in 240ml glasses, most people will order the "Three drink tasting set" which consists of Kaitakushi, Classic, and Black Label, for JPY1000. If ordered separately each drink is JPY400. Recommended if you wish to try Kaitakushi draft beer, or to visit the grounds on a day with clear blue sky.
    Visited October 2023
    Traveled with family
    Written November 6, 2023
  • Deanosaur89
    Edmonton, Canada7,817 contributions
    5.0 of 5 bubbles
    Free and Informative
    You can pay for a premium tour which you have to book far in advance or you can show up for a free tour. You still get to see a large brew kettle and there is lots of signage to read. The main signage is in Japanese but there are cards in English at each station. It might be worth going later in the day for the free tour. We went right when the museum was open at 11 am and it was a little crazy with a large crowd. There is a beer hall where you can buy beer or flights for decent prices. I got a flight of three kinds for 1000 yen and enjoyed it. Go for the "Classic" kind if you only want one because it is only available in Sapporo! The gift shop is fairly priced and there is an area for stamping. While I was enjoying my beer my wife made a reservation at the restaurant desk for the beer hall restaurant where we had delicious Genghis Khan grilled lamb! If you're not into beer try a sour!
    Visited December 2023
    Traveled as a couple
    Written December 23, 2023
  • Maxine H
    38 contributions
    3.0 of 5 bubbles
    Short visit
    Took quite an effort to get there on a Sunday - not many buses go there. We went around 4 hoping to do the museum, shop and have tea but it was all done in about 15 minutes. The flight of beers tasting sessions finish at 4 which we had no idea about. The museum itself is a lot of reading.
    Visited December 2023
    Traveled with friends
    Written December 25, 2023
  • doctorfoxtrot
    Taguig City, Philippines12,952 contributions
    4.0 of 5 bubbles
    More Time for Beer Tasting than the Exhibit
    It is winter. It is a weekend. It is peak hour. Expect crowd in this one of the top attractions in Sapporo. Exhibit was great. Well explained and chronological in approach. Pressed with time I just got the free visit. It was a quick history. Time wastage however comes with the beer hall with everyone excited to have a sampler. Purchasing it with a vending equipment to get your ticket , it would also be hard to get a seat.
    Visited December 2023
    Traveled with family
    Written December 29, 2023
  • Wolv3rin3
    Subang Jaya, Malaysia5,762 contributions
    4.0 of 5 bubbles
    Beer sampler probably the highlight.
    We got here at half 2pm in taxi, there were a quite a crowd already. The premium had been sold out, no choice but go for the freebie tour. Quite informative short videos at the mini theatre, well laid out chronological exhibits in Japanese, with English cards on the side. The highlight is probably the beer sampling. You purchase the tickets at the vending machine, cash, credit card or eWallet. Collect at the bar, and we managed a table seating despite the crowd. JPY 1,000 for three beers sampler. Kaitakushi beer, a mild and smooth beer which I couldn't find at the local stores.
    Visited February 2024
    Traveled with family
    Written February 27, 2024
  • Maria C
    Olympia, Washington8 contributions
    4.0 of 5 bubbles
    Interesting museum
    Great museum, I tried two types of sapporo beer included in the tour. A bit sad you have to pay extra for headset tho. Also the shop that near the entrance have the cutest little key chain
    Visited May 2024
    Traveled with family
    Written June 6, 2024
  • 197gabes
    Singapore, Singapore160 contributions
    4.0 of 5 bubbles
    Great place to learn about this iconic beer brand
    One of the must see attraction when in Sapporo. The place is easily accessible by direct bus from Sapporo station. The museum ground is quite big with some of the other buildings converted into beer garden serving BBQ. The museum itself is located in the main building and admission is free. One can also sign up in advanced for the guided tour online if interested. We did the free walking tour, as there are English translation of the exhibit panels available and there is greater freedom to move at own pace. The museum is well curated with plenty of interesting exhibits tracing the history of the brewery and explaining how the Sapporo brand became iconic Japanese beer it is today. Love seeing how the label has evolved over the years and how beer posters have changed with the times. The free walking tour ends at the beer tasting hall, when one can use the vending machine to place order to sample the different types of beer at the own cost. Recommend the tasting set which offers opportunity to sample 3 of its more popular label at 1000 JPY. There are also non-alcoholic beverages available for anyone below 20 years old (which is the minimum drinking age in Japan). One should set aside at least a couple of hours to properly explore the place and to enjoy a nice cold beer at the end.
    Visited June 2024
    Traveled with family
    Written June 16, 2024
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Popular mentions

4.0
4.0 of 5 bubbles1,275 reviews
Excellent
402
Very good
611
Average
220
Poor
29
Terrible
13

KMDG3
New York City, NY13 contributions
2.0 of 5 bubbles
Feb 2020 • Couples
Location is not particularly convenient, rules and hours for museum, tastings and related restaurants are staggered in a manner that makes going to more than one or perhaps two nearly impossible except for during busy lunch period. Free museum is unimaginative and seems to be an afterthought. If you are interested in beer, just visit a bar in central city. It will be far more entertaining. Never drinking Sapporo again.
Written February 9, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

197gabes
Singapore, Singapore160 contributions
4.0 of 5 bubbles
Jun 2024 • Family
One of the must see attraction when in Sapporo. The place is easily accessible by direct bus from Sapporo station. The museum ground is quite big with some of the other buildings converted into beer garden serving BBQ.
The museum itself is located in the main building and admission is free. One can also sign up in advanced for the guided tour online if interested. We did the free walking tour, as there are English translation of the exhibit panels available and there is greater freedom to move at own pace. The museum is well curated with plenty of interesting exhibits tracing the history of the brewery and explaining how the Sapporo brand became iconic Japanese beer it is today. Love seeing how the label has evolved over the years and how beer posters have changed with the times.
The free walking tour ends at the beer tasting hall, when one can use the vending machine to place order to sample the different types of beer at the own cost. Recommend the tasting set which offers opportunity to sample 3 of its more popular label at 1000 JPY. There are also non-alcoholic beverages available for anyone below 20 years old (which is the minimum drinking age in Japan).
One should set aside at least a couple of hours to properly explore the place and to enjoy a nice cold beer at the end.
Written June 17, 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

D.j. B
Kitanakagusuku-son, Japan130 contributions
3.0 of 5 bubbles
Feb 2020
Me, my wife and 2 yr old son traveled to Sapporo for the 71st annual Snow Fest and hit this place up along the way. It had just snowed so was fresh. The museum is really beautiful on the outside, western style buildings. There are two different types of the beer tours you can take. You can walk around and read the limited English script for free (no sample beer) or pay for a guided tour (500 yen per adult). It has an elevator for strollers, etc. The only issue we had was that we took the free tour so I didn't understand the whole Sapporo story. If you take the guided tour, make sure that they have it in English if you need it or you will be wasting your money. I have been to other Japanese breweries where they had guided tours but only in Japanese.
Not a bad place but I gave it a 3 dot because I have been to many other beer places and it wasn't that much different.
Written February 6, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Mengyau
Singapore, Singapore597 contributions
4.0 of 5 bubbles
Feb 2020 • Solo
Your visit to Sapporo will not be complete with a visit to the Sapporo Beer Museum, eventhough you are not a beer fan. The museum building has an impressive red brick exterior and was a beer factory. The museum is well laid out with easy to see displays. It is a simple museum but captures the history concisely. There is a paying tour and a free entrance one without guide. I chose the free one. Both ends at the beer bar where you can sample the selection and pay from a vending machine.
Written February 24, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

alshane
Kota Kinabalu, Malaysia605 contributions
4.0 of 5 bubbles
Oct 2023 • Family
The grounds and buildings were beautiful, especially so against the backdrop of a blue sky. We were here early autumn, the leaves have started changing colours while some sunflowers are still alive from the summer, so we enjoyed the scenery very much. The free self-guided tour of the museum begins with an elevator ride to 3F, from there we walked down a circular walkway along a huge beer-making cauldron to reach 2F. There are two videos that we can watch on the big screen, one about the history of Sapporo beer, and another one about the building itself. On the same floor is an open gallery with pictures and descriptions in Japanese, though information cards in English are also available on the side. After walking through the gallery, a flight of stairs brings us down to the Star Hall on 1F, which is the paid tasting area. If you are interested to taste the beer here, then join the queue, buy a ticket at the machine, and collect your beer at the counter. The beer is served in 240ml glasses, most people will order the "Three drink tasting set" which consists of Kaitakushi, Classic, and Black Label, for JPY1000. If ordered separately each drink is JPY400. Recommended if you wish to try Kaitakushi draft beer, or to visit the grounds on a day with clear blue sky.
Written November 6, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

뀨 뀨
4 contributions
2.0 of 5 bubbles
Jul 2019 • Friends
맥주회사에서 소비자에게 소개하는 박물관으로 체험형 마케팅을 이용한 박물관이다.

이러한 마케팅 방식을 채택하는 박물관은 다 그렇듯이 회사 설립 배경에서 부터 그 동안의 병 디자인, 광고 포스터, 제조 방식 등등 이러한 것들을 전시 잘 해 놓았으며, 마지막 대미는 삿포로 맥주의 시음이다.

마이너스가 있다면 이 곳에서 자신의 물건을 잃지 마시길, 화낸 직원의 모습을 볼 수 있음. 무서웠으며, 직원의 도움도 요청 못하고 나옴 좋은 기억이 아님.

It is a museum that beer companies introduce to consumers and is a museum that uses hands-on marketing.

As in all museums adopting this marketing method, we have displayed these things from the background of the company's establishment to the bottle design, advertising posters, manufacturing methods, and so on, and the last taste is the tasting of Sapporo beer.

Bad thing is, don't lose your own stuff here, and you'll see an angry employee(the bad way). It was scary, and it's not a good memory to leave without asking for help from the staff.
Written June 24, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Deanosaur89
Edmonton, Canada7,817 contributions
5.0 of 5 bubbles
Dec 2023 • Couples
You can pay for a premium tour which you have to book far in advance or you can show up for a free tour. You still get to see a large brew kettle and there is lots of signage to read. The main signage is in Japanese but there are cards in English at each station.

It might be worth going later in the day for the free tour. We went right when the museum was open at 11 am and it was a little crazy with a large crowd. There is a beer hall where you can buy beer or flights for decent prices. I got a flight of three kinds for 1000 yen and enjoyed it. Go for the "Classic" kind if you only want one because it is only available in Sapporo!

The gift shop is fairly priced and there is an area for stamping. While I was enjoying my beer my wife made a reservation at the restaurant desk for the beer hall restaurant where we had delicious Genghis Khan grilled lamb! If you're not into beer try a sour!
Written December 23, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

JulianaYos
Jakarta, Indonesia31 contributions
5.0 of 5 bubbles
Dec 2019
Actually the location was not so far away from the station. You can visit the museum for free, and when finished I choose the package to taste 3 kind of beers, which is unique from sapporo included gouda cheese and a pack of nuts... Beers were unique and tasted good... and I had lunch at the Genghis Khan just at the building aside that museum
Written February 11, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Johnny R
Richmond, British Columbia, Canada88 contributions
5.0 of 5 bubbles
Feb 2020 • Solo
When in Sapporo please take time to visit the Sapporo Beer Museum. Located in the beautiful original beer factory built in 1890 and now an official Hokkaido heritage site. Make sure to try the 3 beer sampler !
Written February 12, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Vincent C
Shinjuku, Japan41 contributions
5.0 of 5 bubbles
Jan 2020
The museum is half about beer and half about the industry development in Sapporo (kaitakushi). One of the major industry they tried to grew was beer. The development part was very interesting to me. Its also interesting to see the history of beer in Japan.
Written January 25, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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Sapporo Beer Museum - All You Need to Know BEFORE You Go (2024)

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