Homero Ortega
Homero Ortega
4.5
Speciality & Gift ShopsArt GalleriesSpeciality Museums
8:00 AM - 6:00 PM
Monday
8:00 AM - 6:00 PM
Tuesday
8:00 AM - 6:00 PM
Wednesday
8:00 AM - 6:00 PM
Thursday
8:00 AM - 6:00 PM
Friday
8:00 AM - 6:00 PM
Saturday
8:30 AM - 12:30 AM
Sunday
9:00 AM - 11:30 PM
About
Duration: < 1 hour
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Tours & experiences
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Top ways to experience Homero Ortega and nearby attractions

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Popular mentions

4.5
4.5 of 5 bubbles375 reviews
Excellent
237
Very good
108
Average
21
Poor
5
Terrible
4

Explore26237615064
Alexandria, VA2 contributions
5.0 of 5 bubbles
Mar 2020
I went to buy a hat and the ones I tried on were to large for my head. The women made several adjustments and even hand sewed my hat to get the perfect fit! I will buy more things from them in the future. Thanks Homero Ortega!
Written March 15, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Taylor P
Cincinnati, OH4 contributions
1.0 of 5 bubbles
May 2023
I had purchased a Homero Ortega panama hat back in 2016. I really appreciated the style and craftsmanship, and it had finally worn out, so I decided I would buy a new one last month. Unfortunately, the old hat does not name the style of the hat inside the brim. When I went to the website, I found that the descriptions of the Gentlemen's Classics hats on the Eshop page all said they were white. All of the hats are clearly not white and there are no models to be able to make a comparable prediction on size/style either. I believed I had picked the same style that I had before, based on the picture. When the hat arrived it was not the same style or color. Since they claim to have a 100% customer satisfaction guarantee, I politely emailed customer service and asked to exchange the hat for the hat I was actually interested in. Customer service replied to say that their return policy would not accept the return from an international customer. I wasn't even asked about covering the shipping costs (which I was willing to do.) In my view, this is not a 100% customer satisfaction guarantee. Buyer beware. You may not be able to tell what you're ordering because of the lack of information/context on the website and you will not have your return accepted unless you're in Ecuador. This is an unfortunate experience because their hats are really a great product, but the poor customer service outweighs the product quality in my opinion.
Written June 9, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

JoeBruin1
Los Angeles75 contributions
5.0 of 5 bubbles
This is a really great family owned business. Upon our arrival we were asked right away if we wanted a tour. Senor Ortega's granddaughter got an employee who gave us the complete tour of the facility. She thoroughly explained how a hat is created by hand. It was amazing to see how the artisans made the hats.

The showroom is not that big, but if you do not find the style or design that you want do not be afraid to ask (they will get it from the stockroom). If you want a panama hat, buy it here. I will attest that you might not find this level of quality and craftmanship for less (I checked everywhere we went in Ecuador). The employee at the showroom and Senor Ortega were really helpful in narrowing down my selection (I felt like a kid in a candy store). And even with their help, I ended up with three hats.
Written September 22, 2008
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

SiobhanS
Surrey242 contributions
4.0 of 5 bubbles
Apr 2018
A visit here is a must, in my opinion, whilst in Cuenca. See all the old machinery and traditions of the montecristo hat making process. Also, there is a cafe upstairs with great views across the new part of Cuenca and the river.
Written April 20, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

danibalsec
Cuenca, Ecuador16 contributions
5.0 of 5 bubbles
Oct 2018 • Friends
You get a very good idea of how the hats are made, the story, even a drink. Then you get to try on as many beautiful hats (for all budgets) and if you wish you can purchase them . It's hard not to fall in love with some of them
Written June 17, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

AlanofLondon
Greater London, UK318 contributions
4.0 of 5 bubbles
Mar 2018 • Couples
This was a worthwhile tour to see how an old industry produces this unique product. The tour, naturally, ends in the shop where the hats are available, but there is no pressure to buy (but we did anyway!)
Written April 10, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Ferdy
Bangkok, Thailand118 contributions
3.0 of 5 bubbles
Sep 2016 • Couples
This is the most well known and most pretigious brand for the tradicional summer hats made of PAJA TOQUILLA an smal palm three tipical of coastal middle-america .
They have nice models and colors but not in all sizes and not all ready to buy and the special made-of-order works out quite expensive to be blown away ...
Written August 27, 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

regradyjr
Tucson, AZ68 contributions
5.0 of 5 bubbles
Apr 2017 • Friends
I bought a fino panama hat here - they didn't have natural (vs white) hat on display so went back to the production area and finished one for me. They sewed on the band I prefered and gave me a good price. I got caught in the rain a couple of days later and the hat lost a little form. I went back and they cheerfully reformed the hat and replaced the band. Excellent service.
Written April 24, 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Beenmostplaces
Montreal, Canada382 contributions
5.0 of 5 bubbles
Apr 2015 • Couples
We came to the museum as part of our open top red bus tour of Cuenca.
The museum has very informative panels in English as well as Spanish that explain both the hat making process as well as the history. You see the hats being finished right before your eyes and there are great photo opportunities.
The showroom is just mouth watering! The most beautiful hats at a wide variety of prices. A visit is free and really worth the time. It is right next to the terminal terrestre main bus terminal.
TIP : closed at lunchtime
Written April 27, 2015
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Martin S
Hampshire, UK250 contributions
5.0 of 5 bubbles
Sep 2014 • Couples
If you visit Cuenca you shouldn't miss this great free tour. The factory is a very short taxi ride from the city centre and when the tour is over they will call a taxi for you. There is a full explanation in English or Spanish (I don't know about other languages) about the history and manufacturing processes and of course you get to actually see different stages of the whole manufacturing process.

At the end they take you to the shop where of course there are hats of different qualities for sale. There is a good selection of other Ecuadorian handicrafts for sale too and there was absolutely no pressure to buy anything, although most people were doing so.

The quality of the very finest hats is truly amazing and it's hard to believe that human hands could ever weave a hat so fine that it will actually hold water! Obviously such hats don't come cheaply. Nevertheless there are plenty of good quality hats at a more modest price and if you want to buy a genuine Ecuadorian "panama" hat this is the place to do it. Needless to say I don't agree with the sole poor review for this establishment. All I can say is these hats are in a completely different league to a $5 machine made Chinese hat. How on earth could one even begin to compare something run up on a machine in a couple of minutes to something which takes weeks or even months to make!

Highly recommended and definitely NOT a tourist trap.
Written October 6, 2014
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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Homero Ortega - All You Need to Know BEFORE You Go (2024)

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