We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Book In Advance
All photos (3,288)
Full view
Certificate of Excellence
Traveler Overview
  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travelers talk about
“art galleries”(145 reviews)
“souvenir shops”(139 reviews)
“the main street”(130 reviews)
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
Suggested duration: 2-3 hours
As featured in 3 Days in Seoul
Insa-dong, Jongno-gu, Seoul, South Korea
Ways to Experience Insadong
from $95.00
More Info
from $69.00
More Info
from $54.44
More Info
from $84.00
More Info
Reviews (5,934)
Filter reviews
3,336 results
Traveler rating
Traveler type
Time of year
More languages
Show reviews that mention
All reviews art galleries souvenir shops the main street korean souvenirs tea house korean tea street food anguk station shopping area street vendors great shopping dumplings walk around handicrafts gifts culture tourists
Updating list...
1 - 10 of 3,336 reviews
Reviewed yesterday via mobile

Loved the area. A stroll of old and new. Great for inexpensive shopping. Linas is there for coffee and pastries.

Thank MN_TravellerMsp
Reviewed yesterday via mobile

this is a great part of town with something for everyone. all sorts of shops, cafes and restaurants. we had lunch here, among 250 different places to choose from. looks like they all serve about the same thing, but I'd recommend walking down a smaller,...More

Thank IllTryAnythingTwice1
Reviewed 2 days ago

this is a busy food alley with many small restaurants that are busy for lunch and dinner, but otherwise rather deserted.

Thank 1Ming
Reviewed 2 days ago

Insadong is a charming area to spend a couple of hours. The Main Street is insadong - Gil and there are interesting side streets. There are antique shops, art galleries, stationery and art supply stores, pottery, boutiques, resturants and tea houses. Several boutiques I visited...More

Thank neeratraveler
Reviewed 2 days ago via mobile

A short walk from the Gyeongbokgung Palace. This street is a nice introduction to Korean art and crafts, souvenirs and food. The pace is relaxed and friendly. There are many street food vendors and there was street entertainment with music and customs.

Thank 195travelingsil
Reviewed 4 days ago

Many shop and food have been changed to modern style but still you can find Korean special style. 아무래도 한국의 서울의 대표명소이다 보니 외국인들의 방문도 많아지고 따라서 여기저기 손질이 되곤 하지만 낡음은 줄어드는만큼 청결해지고 다양해지고 개방형으로 또 개성있는 곳으로 다른 변화를 거듭해가는 듯하다. 그래도 도시에서...More

Thank QueenEJK
Reviewed 5 days ago

This place has a plenty of shops selling souvenirs and antiques and artworks. You can stroll along the street and you will be splashed with plenty of choices for souvenirs and artworks. One particular items that interest me is "Dojang", the traditional Korean Stamp which...More

Thank TShahrizam
Reviewed 6 days ago via mobile

Great shopping area plus plenty of restaurants antique shops art studios to look at plus nearby temples good place to visit

Thank andij1066
Reviewed 6 days ago via mobile

This place was a great surprise for us as it was so close to our hotel honestly if you’re looking for great local food or souvenirs this place has everything and pretty reasonably priced we only had a stop over here but we definitely are...More

Thank james_anderson64
Reviewed 1 week ago via mobile

We came here in the afternoon on a Friday. The street was lively, with so many locals and tourists alike. We had lunch in one of the Dakgalbi places and had drinks at the cat cafe upstairs. Along the street, there were many vendors and...More

Thank SummerDaysPh
View more reviews
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
Nearby HotelsSee all 605 nearby hotels
Saerim Hotel
95 reviews
.05 miles away
Sunbee Hotel
459 reviews
.09 miles away
Hotel Aventree Jongno
409 reviews
.12 miles away
Centermark Hotel
833 reviews
.13 miles away
Nearby RestaurantsSee all 124,285 nearby restaurants
O'sulloc Tea House Insadong Store
357 reviews
.03 miles away
Bukchon Sonmandu Insa
84 reviews
.02 miles away
Insadong Geu Jib
51 reviews
.02 miles away
The Moonbird Does Think Only of the Moon
18 reviews
.03 miles away
Nearby AttractionsSee all 1,868 nearby attractions
Jogyesa Temple
868 reviews
.15 miles away
411 reviews
.01 miles away
Museum Kimchikan
69 reviews
.05 miles away
Questions & Answers
Ask a question
July 28, 2018|
AnswerShow all 4 answers
Response from PaulL627 | Reviewed this property |
Regarding jumbo taxi. We took one when we were there from incheon to Naaman and it cost about 100,000 won but there was a lot of traffic. Insadong should be better in terms of traffic but because it’s late there may be... More
Jerico C
April 13, 2018|
AnswerShow all 5 answers
Response from StepheyTSC | Reviewed this property |
Definitely walkable. I did that a week ago to get back to Myeongdong from Insadong. Only took about 15-20mins. Just use google maps to help you. You may use Cheonggyecheon stream to help you along the way.
Doreen T
October 13, 2017|
AnswerShow all 9 answers
Response from mypeachhouse | Reviewed this property |
yes it is walkable, but will depend on how fast you walk and how willing to walk haha. 15 mins average.