Insadong

Insadong, Seoul: Address, Insadong Reviews: 4/5

Neighborhoods • Points of Interest & Landmarks
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Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
Suggested duration
2-3 hours
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Detailed Reviews: Reviews order informed by descriptiveness of user-identified themes such as cleanliness, atmosphere, general tips and location information.
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4.0
6,410 reviews
Excellent
2,582
Very good
2,828
Average
877
Poor
94
Terrible
29

Carol
Anniston, AL206 contributions
One of my favorite areas to shop! There's a shopping street lined with shops selling all kinds of traditional Korean crafts, gifts, and souvenir type items, and the prices were much lower than what you'd find in other areas. I particularly loved the little handcrafted purses. I bought several for my lady friends and they were the perfect size to fill with face masks and other goodies.
There is a fun and lovely three story shopping center called 'SS' with bright yellow walls that features a ton of super fun art installations and a lot of really cool shops. I visited this location several times because it was so cool and I loved the shops. At the top of it is the infamous 'poop; themed cafe where you can get a variety of toilet inspired desserts. It wasn't for me but I enjoyed giving it a peek. This area is definitely a must-visit if you like art and/or like to shop.
Written July 13, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

agni_alam
sibolga15 contributions
A very famous street in Seoul, the capital of South Korea. Close to Gyeongbokgung Palace and Changdeoukgung make Insadong very popular with tourists. Insadong is also a favorite meeting point. Many art attractions and souvenir shops along Insadong. No need to fear hunger because there are many restaurants along Insadong. There is also a halal restaurant in Insadong that sells Middle Eastern food.

Written January 12, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Grover R
Pensacola, FL16,244 contributions
Couples
This is the commercial tourist district of Seoul in the shadows of Gyeongbokgung Palace. This district is full with shops and restaurants for visitors. Some are the most trendy trinkets but some are all treasures of Korean culture. All of it can be found in this street and district. Plus, this is Korea so there are all kinds of Comic statues for you to pose with. The Koreans thought I did a perfect job of mimicking there running man statue down to my blue coat. However, we were also introduced to the candy making art of dragon beard. It is delicious and they make it right in front of you on the street if you are in Seoul, take the time to visit.
Written February 16, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Husain M Husain
Manama, Bahrain316 contributions
Insadong is calm beautiful place where you can enjoy the traditional Korean architecture buildings of and cultural atmosphere.

Many shops sell handcrafts and souvenirs, I bought many things from here.

This street is known for selling the traditional Korean Tea as well.

I really enjoyed my time there, it's a great escape from the busy city life.
Written March 30, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

lostinatlanta
Berkeley Heights, NJ151 contributions
Great place to go with family with kids. Lots of Artsy shops with crafts if kids want to keep busy. The prices are a bit higher than other shopping areas in Seoul but still relatively reasonable.
Written July 13, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

ejkb
Grand Rapids, MI455 contributions
We visit this each time we visit Seoul as there are some nice shops here. The only one I avoid is the official tourist place (can't think of the name) because you are hounded the minute you enter the door. Too bad as it is fun to look around here. Other shops are not like that. My husband especially likes the art supply shops.
Written December 5, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Derick Guillarte
Makati, Philippines70 contributions
Solo
Insa-dong is located in Jongno-gu district. There's a lot of cafes, restaurants, galleries, teahouses and shops along the alleys on each side. You can buy traditional souveneirs here if you want to give something for your loved ones or to remember your trip about Korea.
Written January 19, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Cpwee
573 contributions
Couples
Touristy street with some interesting handicrafts and souvenirs. There is a relatively new shopping block nestled within the street - it has a huge Kakao & Friends store at its entrance. The 4-storey building with graffiti is also interesting.
Written March 21, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

3lfy-da
54 contributions
Friends
We walk from Cheongdukgung palace to hanok vilage and come out to the street near insadong.. So many friendly shop with reasonable price.... U cant feel tired by window shopping! Before u know ... U will come to the other side of the street..!
Written January 24, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

2824
Singapore, Singapore521 contributions
Family
Went from the train station to the running man attraction and then up and down the street trying to hunt for trick eye museum.
Also went up to one restaurant on the second floor to have dagarbj with cheese and octopus. To cap it off it was snowing gently that day. Beautiful
Written January 8, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

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