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Traveler Overview
  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travelers talk about
“art galleries”(151 reviews)
“souvenir shops”(152 reviews)
“the main street”(134 reviews)
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
Suggested duration: 2-3 hours
As featured in 3 Days in Seoul
Insa-dong, Jongno-gu, Seoul, South Korea
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Reviews (6,082)
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All reviews art galleries souvenir shops the main street korean souvenirs tea house street food knick knacks anguk station shopping area street vendors great shopping dumplings walk around handicrafts gifts culture tourists
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1 - 10 of 3,424 reviews
Reviewed yesterday

We went there to eat and found there were multiple alleys and that each alley had several restaurants. We didn't know this and immediately chose a restaurant on the first alley we entered. We thought of buying trinkets from Insadong to bring home but because...More

Date of experience: April 2019
Thank ivytan255
Reviewed yesterday

A lovely place to stroll through looking for both locally made unusual and typical souvenirs. It's typically very much full of western, English speaking tourists, but many of the sellers and stall holders do not speak great English, so be prepared to have your translation...More

Date of experience: March 2019
1  Thank FiverACT
Reviewed yesterday via mobile

Not cheap though but very nice place. Also family friendly. You can bring your kids and do shopping.

Date of experience: April 2019
Thank Dennis P
Reviewed yesterday

We visited the area and decided to check out the alleys (which had great food places) and purchased quite a few souvenirs from here. It was touristy, but it was still a great experience. We want to go back to the poop cafe.

Date of experience: December 2018
Thank mlee0521
Reviewed 2 days ago via mobile

Awesome street. It’s a mixture of Korean culture and everything else. Shopping for traditional stuff and modern items for gifts or personal use. Locally made and imported items. Hanbok rentals, cafes and restaurants for all tastes. And, of course, the street food. Nice people there...More

Date of experience: April 2019
Thank joseldeguzman
Reviewed 3 days ago

Insadong street was near our hotel so we walked it several times. Always something new to see, from restaurants to shops and galleries.

Date of experience: April 2019
Thank Ann K
Reviewed 5 days ago

We experienced the hanbok rental (traditional clothing). Girls rent the traditional clothing at a cost of about $150US! They wear tennis shoes under the dresses and take phone photos of each other in various poses. The back of the head is often more photographed than...More

Date of experience: March 2019
Thank 561junek
Reviewed 5 days ago via mobile

There are a lot of traditional Korean souvenirs shops you can pick and should many choices also many restaurants around.

Date of experience: April 2019
Thank thtareka
Reviewed 6 days ago via mobile

Insadong is a charming street to walk through. Lots of artsy stores and souvenir shops. Small eateries give you great food choices.

Date of experience: April 2019
Thank carisa23
Reviewed 1 week ago

Super fun to shop in this district. Well known for its cleanliness and great for gifts. A 'must stop' for any visitor; also great street food options.

Date of experience: March 2019
Thank lbleich
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Questions & Answers
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April 15, 2019|
AnswerShow all 9 answers
Response from Janice S | Reviewed this property |
I have always stayed in Myeongdong as my base whenever I visit Seoul. It is centrally located and you can easily get to most hangout places like Insadong, Hongdae, Itaewon and tourist attractions easily via the subway. Most... More
February 26, 2019|
AnswerShow all 8 answers
Response from fire-tower | Reviewed this property |
No it is not opened round the clock but regular shopping hours.
February 25, 2019|
AnswerShow all 3 answers
Response from werich75 | Reviewed this property |
It is a open place (street), and a lot of tourists visit this place. Must of the shops must be open