Authentic Morocco
Authentic Morocco
5
City ToursMulti-day ToursCultural ToursHistorical & Heritage ToursDay Trips
9:00 AM - 6:00 PM
Monday
9:00 AM - 6:00 PM
Tuesday
9:00 AM - 6:00 PM
Wednesday
9:00 AM - 6:00 PM
Thursday
9:00 AM - 6:00 PM
Friday
9:00 AM - 6:00 PM
Saturday
9:00 AM - 6:00 PM
Sunday
9:00 AM - 6:00 PM
About
Authentic Morocco is based in UK and runs luxury private tours and treks throughout Morocco that are suitable for couples, groups of friends, students and families with children. Tours run from Marrakech, Fes, Casablanca, Rabat, Tangiers and elsewhere on request including pick-up and drop-off from your riad or hotel, airport or ferryport. Authentic Morocco was founded by Liz Williams and is now part of More Than Golf Marrakech Ltd. We have many years of experience travelling and working in Morocco and as well as a golf tour business we also own Erg Chigaga Luxury desert camp. Our owners Steve and Nick handle 100% of enquiries, bookings and payments and Julianne is in Morocco (available 24/7) to ensure the tours run smoothly.
Marrakech, Morocco

Awards
Travelers' Choice
2023

Suggest edits to improve what we show.
Improve this listing
Travelers talk about
(31 reviews)
(26 reviews)
(32 reviews)

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Popular mentions

5.0
333 reviews
Excellent
313
Very good
12
Average
1
Poor
2
Terrible
5

Carrie C
33 contributions
Jun 2022
This was our first time to Morocco and to Africa, and we love to travel and plan ourselves, but thought some expert help would be a good idea. We found Authentic Morocco through one of the guidebook recommendations and they were perfect for what we needed!

Steve was so responsive, added great value by recommending an itinerary for our very short visit (only 5 days) that got us to a range of places and experiences. This included Tangier, Chefchouen, Fes, Moulay Idriss and Rabat/Sale.

It truly was an affordable luxury to be hosted by a wonderful driver, Miki, the entire trip. He was friendly but also unintrusive and so considerate of our teens. And the local guides in each city that Steve matched us with were lovely, so knowledgeable, excellent English skills, and very considerate of our interests so we could make each day an adventure! They took us to shops that seemed reputable and authentic, good quality - but be prepared to haggle if you enter, it's all part of the experience.

Lastly, the riads they booked us at were beautiful, well-located, safe, and full of local hospitality. Loved the modern AC for the summer heat, the plunge pools, delicious breakfasts included, and spacious accommodations for 4.

Treat yourself to a true vacation where you can relax and be in the care of people who know the area, and to have Steve's team at the ready should you have any questions or issues as they also have someone in-country accessible to you on Whatsapp. We had an awesome time and will definitely use them again when returning to see more of Morocco!
Written July 10, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

HeatherMcPhailSrid
Kentfield, CA24 contributions
Jul 2021
We could have not been more happy with the amazing experience of working with Steve at Authentic Morocco. Our family are avid independent travelers and we were a bit skeptical of working with a tour operator. But Steve patiently and attentively listened to what we were looking for during our experience and created a truly memorable and thoughtfully curated itinerary throughout Morocco.

We loved the careful attention to detail throughout the process and really enjoyed our local contacts as well (our intrepid and engaging driver, Ali, as well as our local Authentic Morocco contact, Julianne, who efficiently took care of any issues that came up along the journey). It is particularly appreciated since we traveled during the pandemic and we were a bit fearful that many areas / hotels would be limited, or worse, closed altogether. But that was not the case at all! We found Morocco to be lively, very safe for travelers, and an absolutely incredible place to be right now.
Written July 26, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Shals68
Hong Kong, China16 contributions
Dec 2023 • Family
We were a group of 10 ranging in age from 3-80 years that visited Morocco earier this month.
Working with Steve was so easy. He was very prompt with his responses and incorporated the changes we wanted to our itinerary multiple times. His recommendations for hotels and riads were exactly what we were looking for. He even went out of his way to help us get an egg free birthday cake and offered to help with restaurant reservations when we weren't getting email replies.
Our guide Rachid was very helpful, warm and friendly as was our very safe driver Abdul. The van was clean, spacious & comfortable.
I highly recommend Authentic Morocco.
Written December 15, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Gerald R
Pittsburgh28 contributions
Feb 2023
The service that we got from the Authentic Morocco crew was outstanding. Planning the trip with Steve was a pleasure. He is very knowledgable and patient. We altered our itinerary numerous times and each time Steve changed it to our liking. The riads were luxurious and very clean. The mangers at the riads were aware of our plans, took calls from our guides and even walked us to restaurants. One manager got up early to make us breakfast on a day that we had to leave very early! All breakfasts were huge and tasty. The guides were pleasant and knowledgable. The Authentic Morocco concierge in Morocco (Jamal) was available at all times throughout the trip to answer questions and give advice. Our driver, Imad, was first and foremost, a good, safe driver. He never exceeded the speed limit, went slow on the switch back roads, knew where to stop for pictures and always stopped when we saw a site that we wanted to photograph. He also took us to some places (scenic roads with beautiful lush valleys and interesting rock formations) that were not on our itinerary that he thought we should see. Imad's Mercedes van was spacious, clean and comfortable.

Our entire "Morocco" experience was fantastic from start to finish!
Written March 8, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Yoav R
Tel Aviv, Israel4 contributions
Dec 2022
Steve and the Authentic Morocco team helped us organize a marvelous and unforgettable family reunion in Morocco. We were a large group of 15 - including kids and adults, arriving separately from the US, Israel, Japan, and Switzerland. Despite the complicated logistics, Authentic Morocco handled everything, and the schedule ticked like a clock. It's hard to overstate how important this is with such a large group.

Steve also helped us plan the trip from A-Z; he was very patient in figuring out the details and ensuring we were happy with everything. He was flexible and accommodated our requests as we learned about options and which destinations would best suit the group. We felt that Steve cared a lot about our experience and was happy to go the extra mile. By the end of the process and before departure, we had a detailed itinerary we were all happy with.

Authentic Morocco's local team was simply fantastic. Mustafa, the guide who joined us for most of the trip, was super knowledgeable and friendly. Like Steve, he cared a lot about our experience and went above and beyond. We had several drivers who were all friendly and reliable, always on time, and drove safely. We spent many hours on the road and always felt safe and comfortable.

I also have to mention Jamal, the local contact person in Morocco. Jamal was always available to ensure everything ran smoothly and promptly addressed minor misunderstandings.

Overall, we had an unforgettable family trip thanks to Authentic Morocco and their excellent planning and service. We highly recommend them to anyone looking to travel to Morocco.
Written January 9, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Helena H
2 contributions
Nov 2022
I am an independent traveler and generally organize my own travels, and this is probably the first time I felt that a tour operator blew away my expectations, and created an experience that surpassed what I could have achieved on my own. It's 3 months after our trip to Morocco, and my 11 year old son and I are still talking about the 8 day adventure we experience when visiting the country. I contacted several companies, and Steve immediately responded and came up with ideas for our trip. He organized the itinerary, and came up with a coordinated series of adventures, seeing different parts of the country and interacting with very knowledgeable and diverse guides. In addition to the guided visits of Fez and Marrakesh, we had a lead archeologist who was responsible for leading the reconstruction of the ancient city of Volubis, another female guide lead us through Moulay Idris and portray a greater understanding of women in Morocco, and an amazing story teller bring the Roman city of Volubis to life. The people leading our tours were impeccable. The riads were slept in were wonderous works of art and it was almost hard to close our eyes and sleep, because it was surreal sleeping in these palaces - each was unique and different. our driver Hassani was kind, and attentive. The entire tour was seamless from pick up to drop off. Best of all, it was very reasonably priced for an amazing experience. I cannot speak more highly of this tour operator.
Written February 18, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

DKNYNY
New York City, NY15 contributions
Dec 2022
Very responsive and knowledgeable agents. Helped develop a day by day itinerary for a 8 day trip with relatively short notice. Arranged experienced private tour guides in Marrakech, Atlas mountains, Casablanca and Fes, and a driver for all necessary days. Recommended activities like the Atlas hike and a night food tour in Marrakech (both were top highlights of the trip). Were very accommodating when mid-trip we asked to switch from a Rabat/Sale tour to make take the longer drive to Fes instead (worth it!). The local agent, Hind, was outstanding, available seemingly 24/7. We would describe everyone that Authentic Morocco hired for us as kind, intelligent, professional, and very proud of their culture and country.

We were a family of three...two 20 somethings and a mom. The guides were very protective of us, it was clear that we were not hounded in the medinas when we were with them. The best part of the guides and drivers were the personal stories....we learned the most about Islamic culture and customs from them. The few times we were not on a tour, we had fun taking local cabs to the city centers and walking around ourselves. (We did this in Marrakech, Rabat and Casablanca).

We are grateful to Authentic Morocco for helping put together this trip in such short time during the busy holiday week. It was a family memory to be cherished
Written January 2, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Karen H
15 contributions
Dec 2019
My husband and I just returned from a fabulous 3-week trip to Morocco that was planned and organized by Nick at Authentic Morocco. I have used several companies to help plan previous international trips, but Authentic Morocco was the best for personalized planning, fantastic lodging, wonderful guides and excellent communication.

We enjoyed a varied trip with time in imperial cites, ancient medinas, smaller Berber cities and villages, and many fabulous gardens and museums. Every place that we stayed had fantastic food, gorgeous surroundings (many with either a courtyard or garden) and lovely staff. Our guides and drivers were all knowledgeable, interesting, and open to sharing their customs and experiences.

Morocco is a fantastic place to visit and I cannot recommend Authentic Morocco highly enough to help you create a customized trip exactly to your liking.
Written January 13, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Catherine G
Canberra, Australia17 contributions
Dec 2019 • Family
Thanks Authentic Morocco! We used this company to book a 2 week trip for our family. They had great travel suggestions and provided very personalised service. Once we agreed an itinerary they took care of all the accommodation, transport and extras like hiking guides. It made for carefree holiday planning, and we loved it. The road trip out to the desert camp was the absolute highlight. Our driver Haj was friendly and good company, and shared lots of insights into the area and the way of life. The camp is just fantastic. Loved the whole experience, just wished we could have stayed longer!
Written January 14, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

zermatt77018
4 contributions
Jun 2022 • Friends
My friend and I had always wanted to visit mysterious Morocco but we had our reservations about two women touring the country. When we found Authentic Morocco we knew this was to answer to our concerns. Steve Rose answered every question, provided guidance that we didn't know we needed, and made us feel comfortable at every turn. The personal service was amazing. From airport pickup in Merrikech, someone to take us and our luggage to each Riad, daily tours, night food tours, private transfers to our next stay in each new city, extremely expert guides at every turn. Ali was our driver for 5 days and he was fantastic. When we finally said goodbye we felt like we were leaving a good friend. Julianne scheduled in hotel testing and when there was an issue she was there with expert advice and support. Authentic Morocco was truly the perfect team for a trip of a lifetime. We could not have been in better hands.

Over the week we stayed in Merrikech, Rabat, Fez and Casablanca. We also visited Sal'e and Meknes as we traveled in private car from one destination to the next. We highly recommend this expect team of Authentic Morocco.
Written July 9, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Showing results 1-10 of 327

Authentic Morocco - All You Need to Know BEFORE You Go (with Photos)