AJAW Chocolate & Crafts
AJAW Chocolate & Crafts
5
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AJAW Chocolate & Craft is a locally owned local attraction demonstrating the process of making chocolate drink. It is a hands-on experience and you taste organic chocolate. Sample it and take with you a rich organic chocolate bar.
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- CWilharmAsheville, North Carolina24 contributionsWonderful experience! We went with our kids (12 and 9) and they thoroughly enjoyed it. We learned a lot and got to taste cacao in many forms. I highly recommend it for a fun, quick activity where you can learn a lot about the Mayan culture.Visited December 2024Traveled with familyWritten December 24, 2024
- Meghan M2 contributionsOur family of four walked in to this experience as opposed to booking ahead of time. It was more of a spur of the moment decision after our previous adventure, but if we knew what time we were arriving it would have been helpful. We walked in right as another group was starting so we were able to join without a wait as they start on the hour, but some people had to wait for the previous group to finish. We saw the cacao go through all the stages and got to try at various points. Then we tried two traditional Mayan drinks and learned all about the history of cacao and the culture. After the visit we stopped in the store and purchased finished products. In total it took about an hour from start to finish, we had a great time and would recommend this experience.Visited January 2025Traveled with familyWritten January 12, 2025
- DrCDBChile1,401 contributionsThe chocolate is quite nice and provide the sense that are really handmade. The roasted cacao beans were very good as well (great to include them in your breakfast granola). The price thou is expensive (south america chocolate is fantastic and is at least half price). Anyway, recommendable to at least try a piece when in Belize.Visited January 2025Traveled as a coupleWritten January 12, 2025
- kay21825 contributionsHighly recommend AJAW Chocolate and their 1-hour chocolate class! You get to taste all along the chocolate process from seed to the traditional Maya hot chocolate. The traditional hot chocolate was the best!! Very informative about how the Maya first used/created chocolate and how it is made today. After the class, we spent about 30 minutes talking to the owner, which was really great to connect and learn more about Maya families, tradition, and chocolate. This was one of my top experiences in Belize, because it was so cool to have a local experience and of course try all of the chocolate!Visited December 2024Traveled as a coupleWritten January 11, 2025
- Eugene NTrappe, Maryland22 contributionsWe had a day in San Ignacio so we checked out the AJAW chocolate experience. So glad we did! Learned a lot about the ancient Mayan chocolate cultivation process and got to taste a lot of samples. Staff were really nice and accomodating. If you are in San Ignacio, I highly recommend taking part in this experience!Visited January 2025Traveled with familyWritten February 16, 2025
- Bodie JDenver, Colorado7 contributionsLoved our brief visit to Ajaw chocolates. The education was in-depth but not too long to lose the attention of our kids.. It was nice learning and trying chocolate in different stages while learning about the history of chocolate within this area.Visited January 2025Traveled with familyWritten January 6, 2025
- caroline FSan Rafael, California10 contributionsThe demonstrations along with the history were very informative, and the hands-on tasting of the various stages of chocolate extraction was so interesting. The facility is clean and comfortable and Adrian and his team were professional. Fabulous chocolate and I have a new appreciation for the cultural heritage. Wish they weren’t out of the bars when we were checking out, but they did have cookies.Visited February 2025Traveled as a coupleWritten February 24, 2025
- Matthias P7 contributionsVery enjoyable and cost friendly activity in San Ignacio. Very interesting learning about the origins of chocolate. A must do whilst visiting the area! Bought some chocolate at the end and it’s the best I’ve ever tasted. Go for the gold bar!Visited December 2024Traveled with friendsWritten December 4, 2024
- vicki hLitchfield Park, Arizona32 contributionsWe didn’t do the tour but we did buy cocoa from the store. Best chocolate! We got the gold milk bar and it just melted in your mouth. We also bought beans, nibs, and powder to take home. Super friendly and knowledgeable.Visited December 2024Traveled as a coupleWritten December 7, 2024
These reviews are the subjective opinion of Tripadvisor members and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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Most Recent: Reviews ordered by most recent publish date in descending order.
Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.
Popular mentions
5.0
462 reviews
Excellent
405
Very good
43
Average
9
Poor
3
Terrible
2
Elise G
Hudson River Valley, NY1,438 contributions
Feb 2025 • Couples
We had gone on a tour at another chocolate facility in Belize, so we decided to skip the tour here. While in San Ignacio, we visited just to purchase some chocolate. Sadly, the chocolate itself was more expensive than expected. It was good...not very good or excellent. I see that many are offering praise for the tour. Perhaps the real appeal of AJAW Chocolate and Crafts is to participate in the tour itself. If you just want to buy great chocolate, I recommend saving your money and going elsewhere.
Written March 2, 2025
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Lexi
Phoenix, AZ62 contributions
Nov 2023 • Solo
Let me start by saying I LOVE chocolate - especially cacao. My expectations for the tour were high and I was NOT let down.
The experience wove history with education and of course tastings of the cacao along the entire chocolate production process. You even get to participate in grinding the cacao (which the staff are clearly pros doing… it’s hard work!)
I was so impressed by the ongoing history of this cherished Mayan tradition. Not to mention the hosts are clearly passionate about their culture and what they do. The hour flew by way too fast.
I am trying not to blow through the chocolate I bought at the end because it is so good - so pure and delicious. It is possible Ajaw ruined American chocolate for me forever… but I’m not mad because this was a once in a lifetime experience that I recommend to everyone.
The experience wove history with education and of course tastings of the cacao along the entire chocolate production process. You even get to participate in grinding the cacao (which the staff are clearly pros doing… it’s hard work!)
I was so impressed by the ongoing history of this cherished Mayan tradition. Not to mention the hosts are clearly passionate about their culture and what they do. The hour flew by way too fast.
I am trying not to blow through the chocolate I bought at the end because it is so good - so pure and delicious. It is possible Ajaw ruined American chocolate for me forever… but I’m not mad because this was a once in a lifetime experience that I recommend to everyone.
Written November 9, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Tiffany K
4 contributions
Sep 2023 • Couples
An amazing hands on history lesson! I enjoyed tasting the actual fruit and the bean through the lifecycle. Being able to crush the bean on the lava stone was interesting. I highly recommend a visit, the experience is about an hour so you should be able to fit it in around other things you may have planned.
Written September 16, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Heidi J
9 contributions
Jul 2023 • Couples
This was an unplanned stop for us - and so glad we did! The presentation and demonstration about cocoa was fascinating and I have NEVER had such delicious chocolate before. I appreciated how they took us one step at a time adding an ingredient and then tasting. I would not have fully appreciated the flavor nuance and richness had I just been served the end product. This was to my great benefit!! Highly Recommend.
Written August 19, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Natasha240
United States201 contributions
Oct 2023 • Couples
We walked in without a reservation and were able to take the chocolate making and tasting tour that is offered every hour. For $14 USD per person, we tasted cacao at different stages of processing, learned how to grind cacao nibs, and prepared a very tasty Mayan chocolate drink. It was a combination chocolate class and Mayan history lesson. In the store area, there were assorted chocolate products for sale as well as some handicrafts. There were also posters with interesting information on the history of chocolate and its consumption.
Written November 15, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Laurie C
14 contributions
Dec 2024 • Family
My kids (ages 11 and 9) and I enjoyed this and learned a lot about chocolate making. We got to taste the chocolate at various points and got to mix some ourselves. That said, I thought it was too pricey ($20 USD/person) for what it was. Good for a rainy day, though.
Written January 5, 2025
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Sage Hayes
Providence, RI26 contributions
Mar 2023 • Couples
This wonderful crew packs in a lot of into and tasting into this wonderful little tour. We learned a ton about chocolate and our eyes got opened about its history and also the Mayan use of it. Their hour presentation was solid and included grinding the beans into chocolate paste which we made into a wonderful drink. Highly recommend!
Written March 5, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Donald H
5 contributions
Dec 2022 • Couples
Full tour highly recommended. Adrian was fantastic and really brought the history and spiritual meaning of Mayan cocoa husbandry to life. Expanding that to modern farming methods and explaining the industry. Explained all the stages of planting the trees, caring for them, pruning the developing pods and the harvest. Opening the pods and tasting the fleshy bean casing and beans was incredible. Really gave meaning to the workshop session on chocolate making. From the initial fermentation to the traditional stone grinding of the beans. Then tasting the final cocoa tea and chocolate. Absolutely mind blowing ecperience
Written December 5, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Jeff C
6 contributions
Sep 2023 • Couples
We absolutely loved our demonstration on the Mayan techniques of chocolate making. The information they were able to share was a close second to actually getting to taste the cacao throughout all the steps!
We are still enjoying the chocolate we bought to take home!
We are still enjoying the chocolate we bought to take home!
Written September 29, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
pete_wendy
Las Vegas25 contributions
May 2022
Wonderful, laid back chocolate tour only a few minutes from the downtown/market area. The people here were incredibly friendly and passionate about their craft. We felt very welcome and we learned some very interesting history about Belizean chocolate. The drinks and chocolate samples were delicious! It was interesting to taste the raw chocolate beans at different stages throughout the process. Note that the raw beans taste very different from what you might expect. The final product is completely transformed and you get to witness the entire process hands on if you like.
Tours start every hour on the hour and they ask that you arrive 5 minutes before the hour. They started on time and we were able to walk in and experience the tour within a few minutes. The room is simple, spacious, and clean. They did a great job of sanitizing hands and tables and there is a handwashing station for guests.
They also offer a combo tour which includes the chocolate session and a visit to their farm 4 miles out of town. The combo tour has to be booked in advance. We didn't get a chance to experience the farm but definitely will next time!
Also be sure to pick up some chocolate mix, teas, and cookies at the small shop next door before you head out. Well worth it!
Tours start every hour on the hour and they ask that you arrive 5 minutes before the hour. They started on time and we were able to walk in and experience the tour within a few minutes. The room is simple, spacious, and clean. They did a great job of sanitizing hands and tables and there is a handwashing station for guests.
They also offer a combo tour which includes the chocolate session and a visit to their farm 4 miles out of town. The combo tour has to be booked in advance. We didn't get a chance to experience the farm but definitely will next time!
Also be sure to pick up some chocolate mix, teas, and cookies at the small shop next door before you head out. Well worth it!
Written May 7, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
I think it was between $10-12 pp.
Written March 31, 2018
How far is shop from the cruise boat terminals?
Written January 10, 2017
Hi. We are 74 miles away from the water Terminal or two hours car ride. We are Mayan Traidtional Chocolate Making. NOT A FACTORY.
Written January 11, 2017
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