We noticed that you're using an unsupported browser. The Tripadvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Pic's Peanut Butter World

Nelson, New Zealand
More
About Pic's Peanut Butter World
Visit the home of NZ's best-loved peanut butter. Smell our freshly roasted nuts as they tumble out of the roaster and make their way to the peanut squasher. See Pic's squirting into a jar that winds its way along conveyors to the capping machines that automatically place and tighten Pic's famous star lids, to the labeller, a hi-tech licker, and placer that wraps the brown paper label around the jar. Watch as our team of white-clad peanut butter makers tweak and nurse the gleaming stainless machines into making the galaxy's finest peanut butter, load it into boxes, then wrap it onto pallets to be sent around NZ and the world. When you visit Peanut Butter World, why not treat yourself to a bite to eat from the on-site cafe, PC Eatery? They are open 5 days a week closing at 3 PM. Come and join our energetic tour guides on a tour, 30 people per tour, 10.00am, 11.30am and 1.30pm, booking is essential. Make sure you browse the shop for exclusive merch and peanut butter goodies.
Read more
Open Now
Hours Today: 8:30 AM - 4:00 PM
See all hours
What is Travelers’ Choice?
Tripadvisor gives a Travelers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travelers and are ranked within the top 10% of properties on Tripadvisor.
Travelers talk about
Recommended experiences in and around Nelson
from $30.48
More Info
from $297.82
More Info
from $66.68
More Info
from $69.22
More Info

Pic's Peanut Butter World
Booking unavailable on Tripadvisor

Want other options you can book now?
457Reviews6Q&A
Traveler rating
  • 413
  • 39
  • 4
  • 1
  • 0
Traveler type
Time of year
Language
  • More
Selected filters
  • Filter
  • English
Popular mentions
Ali wrote a review Sep 21
New Zealand471 contributions74 helpful votes
+1
Well worth a visit! Our tour guide Claudia was exceptionally professional, articulate and knowledgeable. We have learnt so much. Pic has really put Nelson on the map. The cafe downstairs is worth a visit, 5 of us bought something there and we all agreed to give the eatery 4 stars. My pancakes could do with much more jam that was used for decor only, the chicken satay was nice, the big breakfast sausage was a bit too spicy, please consider mentioning this in the menu. The big chocolate biscuit looked nicer than it tasted and the staff forgot to bring it. The juices were exceptionally flavorsome and tasty.
Read more
Date of experience: September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Helpful
Share
Notable Tours NZ wrote a review May 2022
Wellington, New Zealand16 contributions1 helpful vote
We brought 40 clients here and they were unanimous and effusive in their praise. The tour was educational and Pic's story quite inspirational. The staff were wonderfull, helpful and cheerful, and the coffee was excellent. A great surprise to find this gem to fill in a morning on our Notable Tour of Nelson.
Read more
Date of experience: May 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Helpful
Share
Response from roseyfrompics, Front Office Manager at Pic's Peanut Butter World
Responded May 23, 2022
Wow! What an amazing review. Thank you for letting us know that we are doing great things. We are so delighted that we were able to teach you a few cool facts to share with your friends. Pic's Peanut Butter World is certainly an extraordinary place to work, and we love that we can share with you the process of how we make our delicious peanut butter. PC Eatery does amazing coffees, us staff and visitors are so happy they are a part of this factory. All the best - Claudia and the tour team
Read more
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
380Kat wrote a review Apr 2022
Whangamata, New Zealand41 contributions7 helpful votes
+1
Such a great tour. Highly recommend. Get to see where the worlds best peanut butter is made, make some of your own PB using a bike and taste samples at the end.
Read more
Date of experience: April 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Helpful
Share
Response from roseyfrompics, Manager at Pic's Peanut Butter World
Responded Apr 26, 2022
Thank you Kat for the 5* we really appreciate it. Our tour guides love showing everyone around and we too love seeing you guys smoosh your very own peanut butter using our amazing bike! I'm glad we could welcome you :) - Claudia and the tour team
Read more
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Des J wrote a review Mar 2022
Hamilton, New Zealand48 contributions2 helpful votes
Tried 2 years ago and it was booked out so very pleased to have made it this time. Pic is the sort of inspirational character we need to support. great to be able to grind your own peanut butter on a bicycle! The cafe was also great.
Read more
Date of experience: February 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Helpful
Share
Response from roseyfrompics, Front Office Manager at Pic's Peanut Butter World
Responded Mar 8, 2022
Good Afternoon Des. Wow! Such amazing words spoken out Pic, he is indeed a superstar. We are so glad that you came back to visit the factory and hope it was worth the stopover. The peanut butter-making bike really is a great perk of the tour. Many Thanks - Claudia and the tour team
Read more
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Rubez wrote a review Jan 2022
Timaru25 contributions10 helpful votes
Very unplanned trip as we just took a left as the sign directed us! Tours were booked out but we enjoyed ourselves in the cafe and gift shop. Staff were very friendly and informative. A lot of choices in the gift shop
Read more
Date of experience: January 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Helpful
Share
Response from roseyfrompics, Tour Guide at Pic's Peanut Butter World
Responded Jan 18, 2022
Good Afternoon Rubie. Thanks for taking the time to write a lovely review. I'm so glad you pursued your intuition and followed the signs to our factory. We hope to have you back next time you are in Nelson for a tour, to learn all the nutty facts about Pic's peanut butter. Yes, indeed we do have many options in the gift shop to satisfy everybody's needs. Thanks, Claudia and the tour team
Read more
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Previous
123456