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Pic's Peanut Butter

Nelson, New Zealand
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About Pic's Peanut Butter
Visit the home of New Zealand's best loved peanut butter. Smell our freshly roasted nuts as they tumble out of the roaster and make their way to The Peanut Squasher. See Pic's squirting into a jar that wends its way along rattling conveyors to the capping machines that automatically place and tighten Pic's famous star lids, to the labeller, a hi tech licker and placer that wraps the brown paper label around the jar. Watch as our team of white clad peanut butter makers tweak and nurse the gleaming stainless machines into making the world's finest peanut butter, load it into boxes, then wrap it on to pallets to be sent around NZ and around the world. And there's a very good cafe right in the building. Tours are at 10.00am, 11.30am and 1.30pm and the shop is open 8.00 to 4.00, and we are always happy to talk peanuts.
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Hours Today: 9:00 AM - 3:00 PM
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Pic's Peanut Butter
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joandnoel wrote a review Apr 7
New Zealand36 contributions17 helpful votes
My wife and i did a tour of Pic last October we found the staff very friendly and help full .Great tour and excellent product would highly recomend the tour and sample there excellent product
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Date of experience: October 2020
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Ashleigh S wrote a review Apr 2
Rolleston, New Zealand60 contributions29 helpful votes
Recently did a tour of Pics Peanut Butter World. So much fun and the tour guides and all staff were so passionate and genuine. It was such a pleasure and an awesome time, would recommend to all! Plus, how good is a the peanut butter (from a long standing loyal fan!) yum!
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Date of experience: March 2021
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Response from PicsPBMaker, The Crunchy Queen at Pic's Peanut Butter
Responded 3 days ago
Hey Ashleigh, so good to hear you loved visiting us. You hit the nail on the head, we're super passionate about our amazing PB and love telling everyone about it. We look forward to seeing you again soon - Rosey
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Jared Bosecke wrote a review Apr 2
Marahau, New Zealand1 contribution
The Pic's Peanut butter tour was a real winner. We went in on Saturday when the workers have the day off so it was all quiet inside. I learned a lot about the peanut butter, from the breakdown of the fats to uses I'd never considered for peanut butter. Also learned a lot about Pic and his journey which I found very interesting. Would be good to go again sometime when the machines are running to get a different perspective. Top Notch.
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Date of experience: March 2021
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Response from PicsPBMaker, The Crunchy Queen at Pic's Peanut Butter
Responded 3 days ago
Hey there Jared. Thanks for the feedback about our tour! We would love to welcome you again one day soon and show you the machinery in action! Until then, take care and see you soon - Rosey
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k40amy wrote a review Mar 2021
Ripon, United Kingdom4 contributions1 helpful vote
Great tour, really enjoyable and the tasting was even better Love the specials too 😊 Will be back for more
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Date of experience: March 2021
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Response from PicsPBMaker, The Crunchy Queen at Pic's Peanut Butter
Responded 1 week ago
Morena K40amy, we're so pleased you loved our tour as much as we like giving it. We are excited to have you back again next time you pop in. - Rosey
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158kiwitraveller2016 wrote a review Mar 2021
Christchurch, New Zealand4 contributions
Great place with great people, took a look around with a 3 year old just long enough to keep him interested, everyone on the floor gave him a wave.
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Date of experience: March 2021
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Response from PicsPBMaker, The Crunchy Queen at Pic's Peanut Butter
Responded 1 week ago
Hey 158kiwitraveller2016 this is such good news to hear that we got that magic balance right for the young and the young at heart. We look forward to seeing you again soon - Rosey
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