This bay is amazingly beautiful! To enjoy it you have to follow the locals'footsteps, or...pay the absurd fee required from gullible tourists to stay on a small overcrowded beach ;-) The best way, then, is to arrive by foot from Santa Margherita Ligure along the beautiful coastal path, and bring towels, sunscreen and water. The walk is incredibly scenic and leaves you speechless! Before arriving to the heart of the Bay with its restaurants and private beach, you'll see young locals sitting on the rocks and jumping in the sea. This is where you want to stop and join them: if you go early, you'll find spots to lay down. If you go later, just leave your stuff there (very safe) and go swimming in the cristalline water (which, btw, is way nicer than near the private beach). We generally leave our belongings there, dive in and swim across this pristine bay, resting on the boulders across where there is NOBODY. Pure heaven!

The place is beautiful although the day we were there, the water was murky, not very clean. It gets better if you swim out. The public “beach” is a joke, a sliver of dirt sandwiched between the two private beach clubs. Pitiful. If you want to feel like a human, you will have to pay 200 euro for a storage locker, two lettini, an umbrella, and four towels. I don’t believe you can rent just one lounge. This is the highest I’ve ever seen for a beach in Italy, including some pretty fancy places around Liguria and Sorrento. This was the beach club on the right if you are looking from the shore. It was clean and comfortable, but still…

I was staying in Portofino and wanted to go to this beach. Take the bus for 3 Euros. Local taxi wanted 40 euros to drive 7 mins up the road. I was going to walk but so hot. The bay itself is gorgeous and clean as is the beach. Be prepared, however, bc beach chairs range from 170-240 euros. Get there early to reserve your chairs . Local restaurants deriving good/drinks all around the bay. Cute shops in the middle ( one sold floats!)