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Jaguar Factory Tour

Castle Bromwich, United Kingdom
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About Jaguar Factory Tour
What does it take to bring to life some of the most technologically advanced cars in the world? See 'Behind the Roar' at Jaguar Castle Bromwich – Experience the making of our award-winning models with a tour at the home of this unique British brand.
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Jaguar Factory Tour
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David B wrote a review Mar 2020
Weston super Mare, United Kingdom4 contributions1 helpful vote
Having just ordered new Jaguar XE, I saw on the Jaguar website that it was possible to have a tour of the manufacturing facility. As an engineer from the aerospace industry I was eager to book this tour for myself and my wife to see a true 'production' facility. We chose the PM tour as we needed to travel from North Somerset. When we arrived, we were met by a member of the tour team and he guided us through the registration and we were then taken to a lounge area for a cup of coffee and biscuits. We were very fortunate that there were only 6 of us on our tour so it seemed more personal. As part of the H&S requirements it was necessary to wear high vis vests and ear plugs were required in the sheet metal shop but this is all provided. We each had a headset supplied so that we could always hear the commentary of the guide. The tour itself included a walk through the sheet metal pressing facility and then on to the assembly facility for the F Type. I found the whole tour absolutely fascinating and most informative and we both thoroughly enjoyed it. Our tour guide was Austin, who had worked in the facility for some 35 years so was of course very knowledgeable and made the tour very enjoyable. It was excellent to get really up close to the cars and quite fascinating to watch the robots in action. I can't imagine anyone who wouldn't be impressed by these facilities and the processes that are in place to produce such beautiful cars and therefore I can thoroughly recommend a visit.
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Date of experience: March 2020
1 Helpful vote
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Response from J7497HWkateb, Deputy Venue Manager at Jaguar Factory Tour
Responded Mar 16, 2020
Hi David, Thank you so much for such a great review. We are so pleased that yourself and your wife enjoyed your experience with us. Thank you again for taking the time to write us a review. Many thanks, Kate
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Catherine D wrote a review Feb 2020
Loughborough, United Kingdom259 contributions79 helpful votes
I bought a tour voucher for my husband for Christmas and as he probably wouldn’t want to go on his own I bought one for me too. And I’m so glad I did - I thoroughly enjoyed it all. Very interesting, informative and great to see both robots and real people working on these cars. One suggestion - could you do a separate voucher for two? I had to buy two separate vouchers and as I didn’t need two presentation packs (at extra cost) I ended up buying one and printing off the other. It would have been much better if we could have had one pack with either two vouchers or one voucher covering two people.
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Date of experience: February 2020
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76zoe wrote a review Jan 2020
Shrewsbury, United Kingdom13 contributions30 helpful votes
purchased for my husband but decided to go myself how glad I am that I did this it was a brilliant tour led by our guide David who was so good explaining everything in such a fun manner, to see staff and robots working together was mind blowing, well worth doing
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Date of experience: January 2020
2 Helpful votes
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2outandabout2019 wrote a review Nov 2019
Bexhill-on-Sea, United Kingdom20 contributions5 helpful votes
Great tour taking you round all areas of creating an F-type from the start of cutting the aluminium panels for the car to seeing the finished product being driven off production line. Tour involves lots of walking round factory plus several shuttle bus journeys (only few minutes duration) to different parts of the plant, getting up close to the robots assembling parts of the car, seeing staff putting it together, and is totally enjoyable. Great tour guides who have previously worked on factory floor so very knowledgeable. A must for Jaguar enthusiasts.
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Date of experience: November 2019
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Response from J7497HWkateb, Deputy Venue Manager at Jaguar Factory Tour
Responded Dec 2, 2019
We are so pleased that you enjoyed the tour! Our host are extremely passionate about what they do and it is lovely to read great comments about them. Thank you for taking the time to write a review. We hope to see you again in the future. Kind Regards, Kate Deputy Venue Manager
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Mimi M wrote a review Oct 2019
East Kilbride, United Kingdom73 contributions18 helpful votes
We had a free half day in Castle Bromwich and came across the factory tour. Booked it directly with Jaguar and everything from time of booking to the end of the tour was very well done and communicated. At the start and end of the tour, we had refreshments and biscuits in a very comfortable lounge. Lots of history, information and live action of actual orders being produced. John was our guide and he was very engaging ensuring we were well looked after and kept within safety limits. Highly recommended. Look out for voucher deals on the same tour, you might get lucky.
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Date of experience: September 2019
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