The store is a cozy one near Hallgrimskirkja, perhaps a bit too cozy at times with the number of people trying on the products. However, the staff are friendly and helpful. If anything, at least peek in the store as you might find something you like. If you get inspired and they don't have a sweater in your desired pattern , size , color ,etc. you can always reach out to them and they do make custom orders as I did. Just make sure of the measurements if you do a custom order though. The fit is excellent, works as a great conversation starter, and will keep me warm when outside as winters in Michigan can be brutal. Yes, they are expensive, but these are quality handmade craftsmanlike-quality products (their metal buttons have the logo engraved in them for crying out loud!) made with care and will last for years as a reminder of your time in Iceland. Make sure you get a form with your purchase to receive tax back at the airport when flying home (visit the booth before you check in for your flight). They will help you fill it out.

Had a great time in the shop. I found a pullover sweater that I love. It's so warm. I also purchased some yarn for my mom while there. Wonderful staff, very helpful. Will definitely be back when I'm back in your beautiful country and city. Thank you.

If you love all things wool, this is the place to go in Reykjavik. The ladies who make the traditional items for sale are in the shop knitting as you choose from the many different designs and coloured items available to buy. I chose the most beautiful traditional jumper (lopapeysa) that will last decades and keep me warm in the coldest of winters. An investment purchase but you also get a tax refund that you just need to request at the airport - it takes seconds!

THIS is the place to buy your Lopapeysa or Icelandic wool! The staff were easily available to help you if you needed it, and they completed a tax refund form for us as well so that we could claim our tax back at the airport before leaving Iceland. Their jumpers are all arranged by size and stacked by colour, and the prices are above the jumper shelves. For reference, mine was about £220 which is not terrible for a hand knitted jumper by the Icelandic women. The designs are all similar but you can change the colours from grey to black, to cream or beige. The choice is truly yours. They had a great selection of hats, gloves and socks also. Definitely recommend going here!

We wanted to bring sweaters back to the US as souvenirs for our sons. There are gift shops all over Reykjavik selling sweaters, but we wanted traditional, heavy knit, quality sweaters. The Handknitting Association of Iceland store was exactly what we were hoping for. They had some machine knitted seaters, scarves and hats, which were at a lower price point, but they have a back room full of beautiful hand knitted sweaters. The sales staff were really helpful finding sizes and colors for us. They explained that they knit in the round, so you can tell if a sweater is handknitted because it has no seams. We bought 4 sweaters and a hat, and love them all. They will last forever!

Bought my first Icelandic sweater here. Would definetely recommend since the shop support local knitters of Iceland! Skip the sweaters in the touristy souvenier shops and get your woolwear here instead.