We bought lovely Icelandic wool items from this shop. It looks a little chaotic from the door, and it does take a little commitment to go through some of the shelves. But The prices were competitive (if not significantly cheaper) than the fancy stores a few doors down--and the service and the knowledge were unsurpassed. I highly recommend this small, basement store as the go-to for woolen products.

If you’re into knitting, wool generally or - like my wife - felting, this is a very good place to visit. They have sweaters and other wool products, but also a ton of loose wool itself; the latter costs around 50% less than you’d pay in the US (so inevitably my wife the felter stocked up, well beyond what would fit in our luggage). Nice service too.

I wanted a sweater made from Icelandic wool made by an Icelander, and I was told this was the place. They have a TON of sweaters and other handmade items in many different style and sizes. The staff was very helpful with sizes and explaining pricing (based on the # of hours a piece takes the knitter). Are Icelandic sweaters cheap? No, they are not ($200+). Is this the cheapest place to buy an Icelandic sweater? Probably not. Am I confident I got the genuine article? Yes, I am. Also, they are very good about hooking you up with the paperwork to get the 14% tax back at the airport on your way out of the country. My only (k)nit (ha!) is that they could do with another mirror or two.