Hidden Iceland
Hidden Iceland
5
Multi-day Tours • Sightseeing Tours • Private Tours • Day Trips
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7:45 AM - 9:00 PM
Monday
7:45 AM - 9:00 PM
Tuesday
7:45 AM - 9:00 PM
Wednesday
7:45 AM - 9:00 PM
Thursday
7:45 AM - 9:00 PM
Friday
7:45 AM - 9:00 PM
Saturday
7:45 AM - 9:00 PM
Sunday
7:45 AM - 9:00 PM
About
Hidden Iceland is an activity tour operator offering day trips, multi-day trips and private trips from Reykjavik all around Iceland. We strive to make your trip the best it can be with our personalised service, expert knowledge & love of all things Iceland. Hidden was forged upon the idea that an experienced, enthusiastic guide can transform a trip from good to excellent. We provide small group, personalised, immersive tours. Come and find the best of Iceland with us.
Reykjavik, Iceland

Awards
Travelers' Choice
2022

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Tours and Tickets by Hidden Iceland
Shore Excursions
2 days
Free cancellation
Not sure? You can cancel this reservation up to 24 hours in advance for a full refund.
Recommended by 100% of travelers
This number is based on the percentage of all Tripadvisor reviews for this product that have a bubble rating of 4 or higher
from
$520.00
per adult
Bus Tours
6+ hours
Free cancellation
Not sure? You can cancel this reservation up to 24 hours in advance for a full refund.
Recommended by 100% of travelers
This number is based on the percentage of all Tripadvisor reviews for this product that have a bubble rating of 4 or higher
from
$187.00
per adult
Adventure Tours
2 days
Free cancellation
Not sure? You can cancel this reservation up to 24 hours in advance for a full refund.
Recommended by 100% of travelers
This number is based on the percentage of all Tripadvisor reviews for this product that have a bubble rating of 4 or higher
from
$470.00
per adult
Adventure Tours
6+ hours
Free cancellation
Not sure? You can cancel this reservation up to 24 hours in advance for a full refund.
Recommended by 99% of travelers
This number is based on the percentage of all Tripadvisor reviews for this product that have a bubble rating of 4 or higher
from
$187.00
per adult
Bus Tours
6+ hours
Free cancellation
Not sure? You can cancel this reservation up to 24 hours in advance for a full refund.
Recommended by 100% of travelers
This number is based on the percentage of all Tripadvisor reviews for this product that have a bubble rating of 4 or higher
from
$234.00
per adult
Travelers talk about
(30 reviews)
Detailed Reviews: Reviews order informed by descriptiveness of user-identified themes such as cleanliness, atmosphere, general tips and location information.
Popular mentions

5.0
968 reviews
Excellent
960
Very good
9
Average
0
Poor
0
Terrible
1

JudieNewYork
New York City, NY205 contributions
Feb 2023
I rarely book tours but the smaller group tours so Hidden Iceland fit the bill when i was looking. Exceptional in every way prior to my trip through booking process, during tours, and even post tour. I sent them many questions throughout the whole process, some not even related to the tours specifically and they took time to answer EVERY SINGLE question with a speedy response time via email and whatsapp. They were also available over the phone. Due to unpredictable weather all the tour companies canceled all tours leaving the city. I didnt get a chance to check my emails so they knew to call me to make me aware when they realized i wasnt responding and outlined a variety of options, and did everything they could to shuffle my itinerary around- at the end I was able to do exact same tours i booked but just on different days. I went on 2 tours with them. Golden circle day tour and Maksim was great, funny and knowledgeable. Overnight tour to south with Arna, who has sweetest disposition, patience, energy and knowledgeable as well. The small group tours were a nice balance of independence and guidance to my liking. The attention to details all matter for someone who typically tries to beat the crowds. They structured the timing to ice cave perfectly, making us the first group to arrive and not have to contend with the large crowds that showed up shortly after our departure. Local guide at the ice caves was also wonderful. Everyone at Hidden Iceland went above and beyond.
Written February 15, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Hidden_Iceland
Thank you for the second review of Hidden Iceland. It really means a lot to us! Thank you for all the recommendations too for future guests.
Written February 19, 2023
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Sian
3 contributions
Sep 2022
We booked a private tour through Hidden Iceland focused on the Southern side of the island.

From the beginning Gabriella was excellent at helping us craft a full itinerary, offering options and upgrades to chose from. Once in Iceland she also helped us through some on-the-ground changes (due to weather) and we always felt like there was someone available if we had needed assistance or advice.

Our guide Ingimundur was amazing. Truly a perfect fit for us, and we very much enjoyed his company. During more ambitious activities such as a glacier hike we always felt in safe hands, and throughout the trip learned so much about everything from Iceland’s history and politics, to its sagas and stories, to geology and traditions. If (when!) we return we hope to see him again.

Iceland itself was a beautiful country and there is no way we could have fit everything in if we had tried to organise the same trip ourselves. We have already recommended the company to everyone we know with an interest in visiting Iceland and couldn’t believe how smoothly everything went.

I truly cannot recommend this company highly enough, or think of any area for improvement. Thank you for making our first post-covid holiday so amazing, and something we will remember forever! Skol!
Written September 24, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Hidden_Iceland
This is an amazing, 10/10 review. Such great detail. Gabriella really does such a fantastic job in crafting a full itinerary. Then to have Ingimundur as your guide is even better. He really is a great storyteller and is a consummate professional in more difficult terrain such as the glaciers. Glad your first post covid trip went so well. Come back any time!
Written September 25, 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

jk730
Chicago, IL52 contributions
Jun 2022
We began planning our trip in 2019, but like the rest of the world, put everything on hold in 2020. We had very high expectations for this trip, when we were finally able to take it, our first trip together after the peak of the pandemic. We are a group of 3 families, 11 people with 5 teenagers. Our ages range from 17 to 62. We spent 5 days with Hidden Iceland with days on either end on our own in Reykjavik.

It was clear that Iceland was never going to have a problem meeting expectations. It is a beautiful country, with landscapes that most people have never seen in their day to day lives. There are so many new sights and things to experience. What Hidden Iceland and Dagný did so well for us was to help create an itinerary that made the most of our time (there is never enough time) that was exciting and engaging for all members of our group. We travel together every year and have worked with many tour companies over the years. We have found that the best companies are responsive, listen well, and actively work with you. This describes Hidden Iceland well.

Dagný answered our questions patiently, many of which I'm sure she has heard many times before. She always tried to answer from the perspective of our group. Restaurant recommendations and hotel recommendations were all excellent. She offered honest opinions and added to and removed from the multi-day tour to fit our interests and budget. Different people have very different cost/value priorities. Even in our group, different individuals had different opinions regarding must see sites and dream activities. She worked hard to help balance everything out, adding choices within the choices.

Our tour guide, which is always the wild card in this process, was Maks. He was a wonderful guide. He quietly managed to keep everyone headed in the same direction, no small feat. He was informative, warm, and in sync with the group. He directed when needed and whenever possible, encouraged us to be present to the uniqueness of our surroundings. At one point, he managed to get the group to simultaneously fall silent to appreciate the wind blowing over the glacier. It is very clear he is passionate about what he does. He anticipated questions and needs. Somehow he managed to find a chocolate birthday cake in what looked like the middle of nowhere, without being asked. If he is a reflection of the guides at Hidden Iceland, you will always be in good hands!

We appreciate the efforts of Dagný and Maks to create this trip. We return home with many special memories and a very cool Icelandic music playlist.

Activities we thought particularly special: Ingolfshofdi puffin tour, the Falljökull glacier hike, and the Midnight Sun Horseback tour at Skalakot Manor (we were thrilled to be able to experience a bit of the tölt and gallop)
Written July 7, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Hidden_Iceland
Hi Tammy, What an incredible review. Thanks for making this. It really helps future travelers understand what makes us so special. Thank you for taking the time to do this. Dagny has such a great knowledge of Iceland and genuinely cares about making the trip as great as it possibly can be. Maksim is certainly a great example of a Hidden Iceland guide. We always say, the guide makes the trip go from great to exceptional. We're glad you agree. Looking forward to seeing you and the family again one day. Thanks
Written July 13, 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Lesley M
6 contributions
Sep 2022
Can’t say enough about how thrilled we were with our Hidden Iceland self driving tour. Gabriella and the Hidden Iceland team were fabulous from the planning stages of our trip right through to the final day of our trip. Initially they provided suggestions of where we should go, what to see, where to eat and where to stay and for how long given our time criteria. Then they finalized all the details: the car and wifi rental from the airport, all the hotel stays, private tours and even restaurant reservations. The itinerary they developed was perfect for how we wanted to spend our days. They provided a detailed itinerary in the Trip Creator app that was easily accessible and connected to a navigation tool with Google maps. No detail was missed and everything was super easy. Recommended hotels and restaurants were perfect. The weather prevented us from whale watching one day so they contacted us the evening before and then rearranged and sent an updated itinerary that evening. We felt extremely well taken care of by the Hidden Iceland team and wouldn’t hesitate to recommend Hidden Iceland to anyone wanting any type of tour of Iceland.
Written September 28, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Hidden_Iceland
Thank you for the fabulous review, Lesley! Gabriella really is a fantastic trip planner. She goes into such close detail for every single aspect of the trip. We're lucky to have her. We're glad you felt so well taken care of. Thanks again for such a great review and for joining Hidden Iceland.
Written October 3, 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Hutchkub6
156 contributions
Feb 2023 • Family
We have had a spectacular ten day holiday in Iceland.
Much of that is down to the fantastic custom itinerary put together for us by Hidden Iceland & the exceptional delivery by our guide Fannar adjusting & adapting to the weather where necessary.
Fannar made us very welcome in his country within moments & nothing was too much trouble for him, he always made sure that we were safe, suggested the best spots for photographs, picked great places to eat & recommended their top dishes, gave us options to add in extra stops & made sure we optimised our stops according to weather, time of day & to avoid too many other people!
His enthusiasm & knowledge of the history, topography & folklore of Iceland is second to none. He also identified & pointed out lots of birds for us too 🦅
We have had a great taste of Iceland but we left wanting more, we will be back & will most definitely use Hidden Iceland again & will keep our fingers & toes crossed that Fannar is available to take us on our next adventures.
Written February 20, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Hidden_Iceland
I love the heading for this post! I didn't even know you could add stars to the title, you'll need to show me this trick when you come back. More to the point, this is a spectacular review of your time in Iceland and really allows future travellers to see what makes Hidden Iceland (and Fannar) so special. Thank you for the kind words. It really means a lot to us. I like that Fannar managed to point out lots of birds as well as all the other wonderful places in Iceland, especially considering it's off season for bird watching. He must have a keen eye. Looking forward to having you back and definitely ask for Fannar. We'll do our best to put him on your trip if he's free. Thanks again!
Written February 20, 2023
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Maggie
Hong Kong10 contributions
Dec 2021 • Couples
I consider myself very lucky to have found Hidden Iceland. We have never been to Iceland before. As I was planning the trip, I didn’t want to leave anything to chance while traveling in winter. Hidden Iceland was an absolute dream team to work with. Traveling is extra challenging during these times and it was very reassuring to communicate well with the Hidden Iceland team. They handled every obstacle during the trip with such care, kindness and professionalism. They wanted to deliver an amazing experience from booking to trip completion and that they did perfectly.

Anika helped me create a winter itinerary that fits my budget and allows us to explore the best of Iceland in winter. Thank you for being responsive and for genuinely caring for our needs. Thanks to Ryan and Emily as well for keeping us well informed. It was a joy to communicate with such a dedicated team.

We are grateful to our friendly and knowledgeable guides Steinn, Arna, Antoine, Prokop and Saga. They created such unique, memorable experiences during the tours. Their personalities, knowledge about Iceland and various stories make the trips extra special.

If you’re thinking about booking a day-tour or multi-day trips, I highly recommend Hidden Iceland without hesitation! We did so much research on our own. But working with such passionate, caring and overall amazing local experts and guides, who are always looking out for you is truly priceless. There is still so much of Iceland that we wish to experience. And we will happily work with Hidden Iceland again on a future visit!
Written March 7, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Hidden_Iceland
Hi Maggie, Firstly, thank you for joining us. It was such a pleasure to guide you while in Iceland. Secondly, thank you for such a comprehensive review (and remembering all our trip planning, operations and guiding team's names too, no easy feat). This kind of review really helps us to grow and for future travellers to see what makes our tours so special. Looking forward to inviting you back again one day.
Written March 7, 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

dkeppler
Washington, DC321 contributions
Aug 2021
A belated shout out to Dagny and the rest of the crew at Hidden Iceland for a fabulous trip! They planned a 10 day self-drive itinerary for us that took us from Reykjavik all along the south coast (including Golden Circle), up the east coast to and then north to Myvatn, then we flew back to Reykjavik for a full day at the volcano and a couple of nights of relaxation at the Blue Lagoon before heading home. The trip was meticulously planned out, it was a very busy itinerary with some very long days but we wanted to cram in as much as we could. Dagny was very responsive during the months it took to assemble the itinerary, she gave honest opinions about how to best use our time and made all the reservations at hotels, restaurants, etc. Her input was worth every penny of whatever extra we paid to have them make all the arrangements. And Ryan was an excellent private tour guide to the volcano! We are hoping to get back to Iceland again for a late winter trip to see the northern lights and do some other things that aren't an option in the summer (ice caves!) and we will not hesitate to use Hidden Iceland again!
Written November 23, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Hidden_Iceland
Hi Debbie, What a fantastic belated review! Thank you for coming back to us with such great and comprehensive feedback. I've shared your warm words with Dagny and Ryan. They are both so happy to hear you still look back on the trip with such fond memories. We can't wait to invite you back during our winter days soon. Thanks
Written November 26, 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Anthony W
2 contributions
Jan 2022 • Couples
I booked our amazing Iceland trip through Hidden Iceland and they were absolutely amazing. Anika was fantastic coming up and booking everything in our schedule that I asked for and was always very quick to reply to any questions and came up with great suggestions.

Our trip was the 05/01/22 to the 09/01/22 and was so memorable in every way. Our guide Teitur was a very friendly and cheerful guide that explained to us lots of things about Iceland and made the trip so memorable! He thought of everything to make it all so very special.

We spent our arrival day in Reykjavik before our hidden Iceland adventure started. We visited Seljalandsfoss and Skógafoss waterfalls before taking a walk on the black beach of Reynisfjara. We then walked the gorges of Fjaðrárgljúfur to round up the day.

The next day we went to Jökulsárlón Glacier Lagoon and watched the icebergs on diamond beach. We then went on a fantastic ice cave tour before heading to Fjallsarlon glacier lagoon which was magical and so peaceful where we then heard the sound of the Glacier moving which sounded like thunder that was spectacular! At this glacier lagoon that Teitur found I proposed to my partner as it was the most perfect and surreal location. Thank you Teitur for showing me this place and taking some memorable picture of the special moment.

The final day we started the day at the Secret lagoon before heading to Friðheimar Tomato Farm where we had some delicious food. We then went to see Gullfoss waterfall and then onto see the wonders of the geothermal area of Geysir. Our final stop was the famous Þingvellir National Park just as the sun was setting.

After speaking with our guide we then went to visit the Sky lagoon in Reykjavik where we then saw the Northern lights which just rounded up the most memorable trip and will stay with me forever.

We visited loads of locations such as farms, towns and restaurants that we stopped off at on our travels that we would never have found if not for our superb guide.

I would highly recommend visiting Iceland with Hidden Iceland, for me they made the trip the amazing experience it was and I would not change anything about it. Thank you so much for everything you did.
Written January 14, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Hidden_Iceland
Hi Anthony, What a wonderful and comprehensive review. So glad you such fun with Teitur and appreciate all the work Anika put in prior to the trip. And of course, a massive congratulations on the proposal. We love to hear about these special moments on tour. It was our honour to help you make this one of the most special moments in your life. Good luck with wedding preparation!
Written January 27, 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Ting B
2 contributions
Jul 2022 • Family
I plan and book all of our family trips myself but I must admit, planning our trip to Iceland overwhelmed me. So many places to see, things to do and decisions to make that we ended up hiring Hidden Iceland. In the end, we chose to self-drive around the ring road and booked excursions. They proposed an itinerary, and worked with us to fit our needs. We booked our own flights but everything else was booked for us - 9 hotels while making sure our 2 rooms are next to each other because we were traveling with 2 teens, excursions, hot springs, rental car. They had us use TripCreator app that has all the info that we needed including day to day itinerary, maps and directions, hotel and excursion reference numbers, where to get gas, restaurant recommendations, background info on each of our stops. We would review our itinerary the night before so we’re ready for the next day. We hopped in the car, click on our each stop and drive. We didn’t see everything, but we saw everything we wanted to see. I highly recommend Hidden Iceland! They took care of all the details, all we had to do is follow our itinerary. The best thing I’ve done was to listen to my travel agent.
Written August 11, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Hidden_Iceland
Hi Ting, Thank you for taking the time to provide just as detailed a review to share your experience. Iceland can be quite overwhelming so we're glad you found us so we can make your trip a dream come true. It sounds like the App was really useful and kept you right while travelling. Thanks again for travelling to Iceland and using Hidden Iceland to plan your self drive tour.
Written August 14, 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Lynn A
2 contributions
Feb 2022
Having made the decision to visit Iceland as a group (there are four of us), because we live in North Scotland, we figured the best experience for us would be in Winter and we finally got to go in February 2022. Although we had some ideas about what we wanted to do, we also knew that this could mean us missing out on something and as the result opted for a short private tour, with a couple of additional days in Reykjavik. Hidden Iceland was an easy choice for us and our tour was prepared and agreed with the bookings all arranged along with a guide and driver to help us make the most of our trip.

We are used to some snow and wind, but the weather during our trip was particularly challenging, apparently unusually so. It is all credit to the staff in the office at Hidden Iceland and our excellent guide Ingimundur that we had one of the best times ever. Some of our excursions, and even hotel bookings had to be moved about because of the weather, but we didn't miss out on anything and it was almost completely painless for us - there must have been a lot of work going on behind the scenes! We could not have done this alone and the experience we were able to have of Iceland in the Winter was exactly what we had asked for.

Ingi was reliable, but also very adaptable, always where he said he would be, when he said he would be there. He supported us throughout the trip with a warm, clean and comfortable car, any kit that we might need and lots of background information. We are also extremely glad that he was driving! His knowledge of the geography, geology, history, folklore and current affairs of Iceland was first class and he was great entertainment.

We would thoroughly recommend him and Hidden Iceland to any visitors.
Written March 18, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Hidden_Iceland
Hi Lynna, Wow, what an incredible and comprehensive review. This means a lot to us (and Ingimundur). We're just happy that the weather didn't get too much in the way of the trip and you managed to see everything originally planned. You're right, there's always lots going on behind the scenes when these bad weather days happen so we're glad you note this but we're glad it felt seamless for you as well. Come back any time and ask for Ingi as a guide again.
Written March 24, 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

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Hidden Iceland (Reykjavik) - All You Need to Know BEFORE You Go