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Hidden Iceland
Hidden Iceland
5
Multi-day ToursSightseeing ToursPrivate ToursNature & Wildlife ToursDay Trips
About
Hidden Iceland is a boutique tour operator and trip planning company - offering day trips, multi-day trips, private trips and self-drive itineraries, starting from Reykjavik and travelling all around Iceland. We strive to make your trip the best it can be with our personalised service, expert knowledge & love of all things Iceland. Hidden Iceland was forged upon the idea that a personal service and passionate guide can transform a trip from great to unforgettable. Come and find the best of Iceland with us.
Reykjavik, Iceland

Awards
Travelers' Choice
2024

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Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Popular mentions

5.0
5.0 of 5 bubbles1,356 reviews
Excellent
1,342
Very good
12
Average
1
Poor
0
Terrible
1

sailingchip
35 contributions
5.0 of 5 bubbles
Jan 2020
Five stars is certainly not enough to rate our remarkable adventure with Hidden Iceland and we cannot say enough good things about the fantastic time we had visiting the Land of Fire and Ice. From the first inquiry, they presented an itinerary that incorporated everything we wanted to see and do while in Iceland and also included additional stops of interest. Every detail was carefully planned, every accommodation during the time was carefully selected and every stop was breathtaking. We were lucky enough to have Ryan as our tour guide and his love of "everything Iceland was very evident as we traveled along the South Coast of the island. Every day was a truly unique experience. Being able to see blue ice caves, black ice caves, black sand beaches, thunderous waterfalls, moss covered lava fields, geysers, tectonic plates, basalt columns and Icelandic horses just to name a few was truly incredible. Ryan's knowledge of glaciers, volcanoes, geology, topography helped us understand and appreciate the natural beauty of Iceland. It was hard to come up with a favorite experience during our time with Ryan but the visit to the Blue Diamond Ice Cave and seeing the icebergs in Glacier Lagoon had to be ranked #1 by all. Along with Ryan, Steph, our guide on the glacier was so knowledgeable and both made this tour an unforgettable experience. Tied with the ice caves for #1 had to be the snowmobiling on the ice cap on top of the volcano. Looking out from the top of the ice cap, we truly felt on top of the world not to mention how much fun we had on the snowmobiles! But while these 2 activities ranked high for us "flatlanders", the uniqueness of the Secret Lagoon in the quiet of the early morning was just as awesome. Another favorite was our stop at the greenhouse of Fridheimar where geothermal technology and the pollination of the special bumble bees help to produce over 370 tons of tomatoes every year! We sat down to a feast of their famous tomato soup, freshly baked bread and even tried tomato ice cream and apple pie with tomato bits. These are just the highlights of our trip but would highly highly recommend booking with Hidden Iceland if planning a trip here. While we were not fortunate enough to see the Northern Lights, we certainly saw and experienced many wonderful things that we will never forget. Thank you to Dagny for always having a prompt response, always providing answers to our many questions, offering suggestions on where to stay and where to eat while on our own in Reykjavik. Your leg work prior to our arrival made us feel comfortable and excited. And to Ryan our guide -- a very BIG heartfelt thank you for sharing your love of Iceland, your expertise in selecting the guides for the ice caves and snowmobiling, making us feel like family and helping us to enjoy ourselves beyond our expectations. You will always have a special place in our thoughts and memories of this trip. Hidden Iceland is truly a Hidden gem!
Written February 6, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Wow! What an incredible review! Thank you!! Ryan sends his best regards and thanks for this amazing review. He had such a wonderful time with you and the rest of the group on the private Hidden Iceland tour. We’re happy you also loved the ice cave and snowmobiling. We were very lucky with the weather on those days so it really added to the experience. Next time you visit we’ll cross our fingers that you get to see the northern lights but we’re happy it didn’t stop you from having a good time anyway. Thanks again
Written February 8, 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

dkeppler
Washington, DC324 contributions
5.0 of 5 bubbles
Aug 2021
A belated shout out to Dagny and the rest of the crew at Hidden Iceland for a fabulous trip! They planned a 10 day self-drive itinerary for us that took us from Reykjavik all along the south coast (including Golden Circle), up the east coast to and then north to Myvatn, then we flew back to Reykjavik for a full day at the volcano and a couple of nights of relaxation at the Blue Lagoon before heading home. The trip was meticulously planned out, it was a very busy itinerary with some very long days but we wanted to cram in as much as we could. Dagny was very responsive during the months it took to assemble the itinerary, she gave honest opinions about how to best use our time and made all the reservations at hotels, restaurants, etc. Her input was worth every penny of whatever extra we paid to have them make all the arrangements. And Ryan was an excellent private tour guide to the volcano! We are hoping to get back to Iceland again for a late winter trip to see the northern lights and do some other things that aren't an option in the summer (ice caves!) and we will not hesitate to use Hidden Iceland again!
Written November 23, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Hi Debbie, What a fantastic belated review! Thank you for coming back to us with such great and comprehensive feedback. I've shared your warm words with Dagny and Ryan. They are both so happy to hear you still look back on the trip with such fond memories. We can't wait to invite you back during our winter days soon. Thanks
Written November 26, 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

jk730
Chicago, IL53 contributions
5.0 of 5 bubbles
Jun 2022
We began planning our trip in 2019, but like the rest of the world, put everything on hold in 2020. We had very high expectations for this trip, when we were finally able to take it, our first trip together after the peak of the pandemic. We are a group of 3 families, 11 people with 5 teenagers. Our ages range from 17 to 62. We spent 5 days with Hidden Iceland with days on either end on our own in Reykjavik.

It was clear that Iceland was never going to have a problem meeting expectations. It is a beautiful country, with landscapes that most people have never seen in their day to day lives. There are so many new sights and things to experience. What Hidden Iceland and Dagný did so well for us was to help create an itinerary that made the most of our time (there is never enough time) that was exciting and engaging for all members of our group. We travel together every year and have worked with many tour companies over the years. We have found that the best companies are responsive, listen well, and actively work with you. This describes Hidden Iceland well.

Dagný answered our questions patiently, many of which I'm sure she has heard many times before. She always tried to answer from the perspective of our group. Restaurant recommendations and hotel recommendations were all excellent. She offered honest opinions and added to and removed from the multi-day tour to fit our interests and budget. Different people have very different cost/value priorities. Even in our group, different individuals had different opinions regarding must see sites and dream activities. She worked hard to help balance everything out, adding choices within the choices.

Our tour guide, which is always the wild card in this process, was Maks. He was a wonderful guide. He quietly managed to keep everyone headed in the same direction, no small feat. He was informative, warm, and in sync with the group. He directed when needed and whenever possible, encouraged us to be present to the uniqueness of our surroundings. At one point, he managed to get the group to simultaneously fall silent to appreciate the wind blowing over the glacier. It is very clear he is passionate about what he does. He anticipated questions and needs. Somehow he managed to find a chocolate birthday cake in what looked like the middle of nowhere, without being asked. If he is a reflection of the guides at Hidden Iceland, you will always be in good hands!

We appreciate the efforts of Dagný and Maks to create this trip. We return home with many special memories and a very cool Icelandic music playlist.

Activities we thought particularly special: Ingolfshofdi puffin tour, the Falljökull glacier hike, and the Midnight Sun Horseback tour at Skalakot Manor (we were thrilled to be able to experience a bit of the tölt and gallop)
Written July 7, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Hi Tammy, What an incredible review. Thanks for making this. It really helps future travelers understand what makes us so special. Thank you for taking the time to do this. Dagny has such a great knowledge of Iceland and genuinely cares about making the trip as great as it possibly can be. Maksim is certainly a great example of a Hidden Iceland guide. We always say, the guide makes the trip go from great to exceptional. We're glad you agree. Looking forward to seeing you and the family again one day. Thanks
Written July 13, 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Shane F
Boca Raton, FL68 contributions
5.0 of 5 bubbles
Aug 2021 • Family
Hidden Iceland deserves all the accolades written. This is a great company gave us a great tour. It was customized to our needs. They give you multiple options and then design a tour to meet your needs and price range. They have an app which tells you about all the places you’ll go to and plan a daily itinerary that in our case was 56 pages long for 14 days. It talked about all the activities, It talked about all the places we were going to stop. It told us how long it would take us to get there and how long you should spend there. Their prices are quite reasonable. In fact I had priced out a similar tour that was 30% more money for the exact same itinerary. When and if we had any questions along the way, I would call Scott would answer right away and take care of whatever problem we had. But we did have a specific issue. Scott make sure everything was handled to the best of his ability. I’m about a fourth day of the tour we went horseback riding as my daughter Does some competitive racing at home. We were riding on the trail When a dog ran out of a local house jumped up on her fence and started barking. It’s pooped all the horses and threw my wife off the horse and she ended up injuring her back and pelvis. Rather than quitting the tour and going home, she elected to continue on but had to limit her activity significantly. Scott helped us get crutches and contact the hotel so we could have a wheelchair when necessary. All in all I can say enough about the folks at hidden Iceland. Regardless if you want a totally guided tour or self-guided tour like we did, these folks will set it up and make sure it suits all your needs. I can’t say enough about them. I only wish that they were tour groups that were similar to them in other countries and or in the United States. They have a great concept.
Written August 11, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Wow! What an incredibly thorough review. This sort of in depth analysis really helps future customers discern us from others. It means a lot to us. Especially Scott, who worked so tirelessly to make sure you had a great time despite the injury. We're just happy you managed to continue on and create even more happy memories. Looking forward to having you back any time! Thanks again and I hope your wife recovers well soon.
Written August 11, 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Anthony W
9 contributions
5.0 of 5 bubbles
Jan 2022 • Couples
I booked our amazing Iceland trip through Hidden Iceland and they were absolutely amazing. Anika was fantastic coming up and booking everything in our schedule that I asked for and was always very quick to reply to any questions and came up with great suggestions.

Our trip was the 05/01/22 to the 09/01/22 and was so memorable in every way. Our guide Teitur was a very friendly and cheerful guide that explained to us lots of things about Iceland and made the trip so memorable! He thought of everything to make it all so very special.

We spent our arrival day in Reykjavik before our hidden Iceland adventure started. We visited Seljalandsfoss and Skógafoss waterfalls before taking a walk on the black beach of Reynisfjara. We then walked the gorges of Fjaðrárgljúfur to round up the day.

The next day we went to Jökulsárlón Glacier Lagoon and watched the icebergs on diamond beach. We then went on a fantastic ice cave tour before heading to Fjallsarlon glacier lagoon which was magical and so peaceful where we then heard the sound of the Glacier moving which sounded like thunder that was spectacular! At this glacier lagoon that Teitur found I proposed to my partner as it was the most perfect and surreal location. Thank you Teitur for showing me this place and taking some memorable picture of the special moment.

The final day we started the day at the Secret lagoon before heading to Friðheimar Tomato Farm where we had some delicious food. We then went to see Gullfoss waterfall and then onto see the wonders of the geothermal area of Geysir. Our final stop was the famous Þingvellir National Park just as the sun was setting.

After speaking with our guide we then went to visit the Sky lagoon in Reykjavik where we then saw the Northern lights which just rounded up the most memorable trip and will stay with me forever.

We visited loads of locations such as farms, towns and restaurants that we stopped off at on our travels that we would never have found if not for our superb guide.

I would highly recommend visiting Iceland with Hidden Iceland, for me they made the trip the amazing experience it was and I would not change anything about it. Thank you so much for everything you did.
Written January 14, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Hi Anthony, What a wonderful and comprehensive review. So glad you such fun with Teitur and appreciate all the work Anika put in prior to the trip. And of course, a massive congratulations on the proposal. We love to hear about these special moments on tour. It was our honour to help you make this one of the most special moments in your life. Good luck with wedding preparation!
Written January 27, 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Judie
New York City, NY228 contributions
5.0 of 5 bubbles
Feb 2023
I rarely book tours but the smaller group tours so Hidden Iceland fit the bill when i was looking. Exceptional in every way prior to my trip through booking process, during tours, and even post tour. I sent them many questions throughout the whole process, some not even related to the tours specifically and they took time to answer EVERY SINGLE question with a speedy response time via email and whatsapp. They were also available over the phone. Due to unpredictable weather all the tour companies canceled all tours leaving the city. I didnt get a chance to check my emails so they knew to call me to make me aware when they realized i wasnt responding and outlined a variety of options, and did everything they could to shuffle my itinerary around- at the end I was able to do exact same tours i booked but just on different days. I went on 2 tours with them. Golden circle day tour and Maksim was great, funny and knowledgeable. Overnight tour to south with Arna, who has sweetest disposition, patience, energy and knowledgeable as well. The small group tours were a nice balance of independence and guidance to my liking. The attention to details all matter for someone who typically tries to beat the crowds. They structured the timing to ice cave perfectly, making us the first group to arrive and not have to contend with the large crowds that showed up shortly after our departure. Local guide at the ice caves was also wonderful. Everyone at Hidden Iceland went above and beyond.
Written February 15, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you for the second review of Hidden Iceland. It really means a lot to us! Thank you for all the recommendations too for future guests.
Written February 19, 2023
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Maggie
Hong Kong10 contributions
5.0 of 5 bubbles
Dec 2021 • Couples
I consider myself very lucky to have found Hidden Iceland. We have never been to Iceland before. As I was planning the trip, I didn’t want to leave anything to chance while traveling in winter. Hidden Iceland was an absolute dream team to work with. Traveling is extra challenging during these times and it was very reassuring to communicate well with the Hidden Iceland team. They handled every obstacle during the trip with such care, kindness and professionalism. They wanted to deliver an amazing experience from booking to trip completion and that they did perfectly.

Anika helped me create a winter itinerary that fits my budget and allows us to explore the best of Iceland in winter. Thank you for being responsive and for genuinely caring for our needs. Thanks to Ryan and Emily as well for keeping us well informed. It was a joy to communicate with such a dedicated team.

We are grateful to our friendly and knowledgeable guides Steinn, Arna, Antoine, Prokop and Saga. They created such unique, memorable experiences during the tours. Their personalities, knowledge about Iceland and various stories make the trips extra special.

If you’re thinking about booking a day-tour or multi-day trips, I highly recommend Hidden Iceland without hesitation! We did so much research on our own. But working with such passionate, caring and overall amazing local experts and guides, who are always looking out for you is truly priceless. There is still so much of Iceland that we wish to experience. And we will happily work with Hidden Iceland again on a future visit!
Written March 7, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Hi Maggie, Firstly, thank you for joining us. It was such a pleasure to guide you while in Iceland. Secondly, thank you for such a comprehensive review (and remembering all our trip planning, operations and guiding team's names too, no easy feat). This kind of review really helps us to grow and for future travellers to see what makes our tours so special. Looking forward to inviting you back again one day.
Written March 7, 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Janet G
Woodmere, NY6 contributions
5.0 of 5 bubbles
Jul 2021
Hidden Iceland was spectacular from start to finish. We booked a 7 day trip with them and Unnar and Scott handled everything for us including car rental, hotel bookings, a private day tour and a full self driving itinerary. They were always responsive both before and even during our trip when we had to change things around because of the weather. They made it so easy and really knew how to best manage our time with all the things we wanted to do. I can't say enough good things about this company! I would give them six stars if I could.
Written July 29, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Hi Janet, This is so fantastic to read! 6 stars? That means so much to us :) We're so appreciative that you noticed Unnur and Scott's attention to detail and high levels of communication throughout. It sounds like you had quite the excellent experience thanks to them (and Iceland's nature). Looking forward to having you join us again in the future.
Written July 30, 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Sian
3 contributions
5.0 of 5 bubbles
Sep 2022
We booked a private tour through Hidden Iceland focused on the Southern side of the island.

From the beginning Gabriella was excellent at helping us craft a full itinerary, offering options and upgrades to chose from. Once in Iceland she also helped us through some on-the-ground changes (due to weather) and we always felt like there was someone available if we had needed assistance or advice.

Our guide Ingimundur was amazing. Truly a perfect fit for us, and we very much enjoyed his company. During more ambitious activities such as a glacier hike we always felt in safe hands, and throughout the trip learned so much about everything from Iceland’s history and politics, to its sagas and stories, to geology and traditions. If (when!) we return we hope to see him again.

Iceland itself was a beautiful country and there is no way we could have fit everything in if we had tried to organise the same trip ourselves. We have already recommended the company to everyone we know with an interest in visiting Iceland and couldn’t believe how smoothly everything went.

I truly cannot recommend this company highly enough, or think of any area for improvement. Thank you for making our first post-covid holiday so amazing, and something we will remember forever! Skol!
Written September 24, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
This is an amazing, 10/10 review. Such great detail. Gabriella really does such a fantastic job in crafting a full itinerary. Then to have Ingimundur as your guide is even better. He really is a great storyteller and is a consummate professional in more difficult terrain such as the glaciers. Glad your first post covid trip went so well. Come back any time!
Written September 25, 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Natalia Valencia
Madrid, Spain7 contributions
5.0 of 5 bubbles
Sep 2021 • Family
We went on a 15 day premium self drive tour with Hidden Iceland and it exceeded our expectations in terms of planning and service provided before and during the trip. We went around all Iceland even the Westfjords and I think it would have been really difficult to plan it alone, this is because the plan they did for us had all the local recommendations and stops that we as tourists wouldn't know about. The hotels where really authentic and comfortable with the best food, perfectly located for the day ahead. Also the guided tours we had along the way where really good and not the typical tourist ones but the best of their type. During the trip Unnur, our POC with hidden iceland, gave us updates on weather and the road plus assisted us in cases where we had to cancel some tour or we wanted to change something. If you book with Hidden Iceland do follow their recommendations, they are the best.
Next time I go to Iceland I will certainly do it with Hidden Iceland again!
Written September 24, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Hi Natalia, What a wonderful review to read. We're so happy you had such a great trip! Getting up to the Westfjords is always a highlight so it's good that weather played its part. I know Unnur had a great time coming up with all these off the beaten path tours for you. We look forward to inviting you back one day and trying to find even more hidden spots.
Written September 28, 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

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Hidden Iceland - All You Need to Know BEFORE You Go (2024)

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